Actionable Gamification

More Information
  • Discover ways to use gamification techniques in real-world situations
  • Design fun, engaging, and rewarding experiences with Octalysis
  • Understand what gamification means and how to categorize it
  • Leverage the power of different Core Drives in your applications
  • Explore how Left Brain and Right Brain Core Drives differ in motivation and design methodologies
  • Examine the fascinating intricacies of White Hat and Black Hat Core Drives

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design.

The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch.

After reading this book, you’ll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.

  • Explore what makes a game fun and engaging
  • Gain insight into the Octalysis Framework and its applications
  • Discover the potential of the Core Drives of gamification through real-world scenarios
Page Count 500
Course Length 15 hours 0 minutes
ISBN 9781839211706
Date Of Publication 3 Dec 2019


Yu-kai Chou

Yu-kai Chou is an author and an international keynote speaker on gamification. He is the original creator of the gamification framework called Octalysis. He is the founder of the Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in gamification, starting his work in the industry in 2003. Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE and was also awarded the “Gamification Guru of the Year Award” for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more. Yu-kai is a board director for Morf Media, a gamified training and learning platform. He is also a board advisor for many organizations and companies throughout North America, Europe, and Asia, including BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), The Catch (Gamified Dating Site), Lucky Diem, and many more. Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, and rating high-quality movies, though he rarely has time for these hobbies.