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Google Analytics for Beginners - Zero to Hero [Video]

Google Analytics for Beginners - Zero to Hero: Get ready to track your digital marketing efforts with Google Analytics [Video]

By Anil Batra
$99.99
Video Sep 2020 1 hours 28 minutes 1st Edition
Video
$99.99
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$15.99 Monthly
Video
$99.99
Subscription
$15.99 Monthly

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Product Details

Publication date : Sep 30, 2020
Length 1 hours 28 minutes
Edition : 1st Edition
Language : English
ISBN-13 : 9781800562691
Category :
Web Development
Concepts :
SEO
Tools :
Google Analytics (Beginner)
toc View table of contents toc Download Code

Key benefits

  • Explore Google Analytics to become familiar with its features
  • Get an in-depth understanding of the Google Analytics dashboard and how to use it effectively
  • Track non-page view actions such as video views and downloads in Google Analytics

Description

Google Analytics has become an integral part of business and marketing in most organizations. Having the right level of knowledge of Google Analytics will help you gain a competitive edge among your peers. In this video course, you’ll learn how to use Google Analytics to measure the performance of your website and marketing programs. The course begins with an introduction to web and digital analytics to help you to understand how Google Analytics works. Next, you’ll sign up for a Google Analytics account, install Google Analytics, and connect your Google Analytics account to a demo account. Moving ahead, you’ll explore Google Analytics reports to generate reports and track events and conversions. Toward the end, you’ll create views, views filters, and goals and track campaigns in Google Analytics. By the end of this course, you’ll have gained the knowledge and insights needed to direct your marketing efforts for success by measuring the performance of your digital marketing plan with the help of Google Analytics. All the codes and supporting files for this course will be available at- https://github.com/PacktPublishing/Google-Analytics-for-Beginners---Zero-to-Hero

What you will learn

Find out how to effectively navigate through Google Analytics reports Demystify common digital analytics concepts and Google Analytics terms Get hands-on training using a Google Analytics e-commerce demo account Measure the performance of your marketing campaigns in Google Analytics Understand account hierarchy and structure in Google Analytics Discover how you can set goals in Google Analytics

What do you get with a video?

Feature icon Download this video in MP4 format
Feature icon Access this title in our online reader with advanced features
Feature icon DRM FREE - Read whenever, wherever and however you want
Buy Now

Product Details

Publication date : Sep 30, 2020
Length 1 hours 28 minutes
Edition : 1st Edition
Language : English
ISBN-13 : 9781800562691
Category :
Web Development
Concepts :
SEO
Tools :
Google Analytics (Beginner)

Table of Contents

5 Chapters
Introduction Packt Packt
Introduction
Overview of Web and Digital Analytics and how Google Analytics works Packt Packt
What is Web and Digital Analytics
How Google Analytics works?
Setup Google Analytics Packt Packt
Signing up for Google Analytics account
Installing Google Analytics
Connecting to a Google Analytics Demo Account
Google Analytics Report Packt Packt
Overview of Google Analytics Interface
Home Screen of Google Analytics
Audience Overview Report - Google Analytics
Demographic Reports
Acquisition Overview Report - Google Analytics
Behavior Overview Report
Event Tracking in Google Analytics - Tracking Non-page view actions
Conversion Reports - Google Analytics
Views, Configuring Goals, and Campaign Tracking URLs Packt Packt
Creating Views and View Filters
Creating Goals
Campaign Tracking in Google Analytics
Campaign URL Builder
More to Come

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Authors (1)

Profile Anil Batra
Anil Batra, founder of Global Analytics Academy and Optizent - a digital marketing and analytics consulting company, is a seasoned digital marketing and analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to various start-ups and has helped them improve marketing results. His customers include Microsoft, SmartMoney, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet. He has taught and trained several marketing and analytics professionals in the past 9 years of teaching at UBC, University of Washington, and Bellevue College. Anil also teaches digital marketing, digital analytics, Google Analytics, Tableau, and social media courses.
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