Search icon
Cart icon
Close icon
You have no products in your basket yet
Save more on your purchases!
Savings automatically calculated. No voucher code required
Arrow left icon
All Products
Best Sellers
New Releases
Learning Hub
Free Learning
Arrow right icon
Over 7,000 tech titles at $9.99 each with AI-powered learning assistants on new releases
Practical Web Design
Practical Web Design

Practical Web Design: Learn the fundamentals of web design with HTML5, CSS3, Bootstrap, jQuery, and Vue.js

By Philippe Hong
$35.99 $9.99
Book Apr 2018 368 pages 1st Edition
$35.99 $9.99
$15.99 Monthly
$35.99 $9.99
$15.99 Monthly

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
Buy Now

Product Details

Publication date : Apr 30, 2018
Length 368 pages
Edition : 1st Edition
Language : English
ISBN-13 : 9781788395038
Vendor :
Category :
Concepts :
Table of content icon View table of contents Preview book icon Preview Book

Practical Web Design

Chapter 1. Evolution of Web Design

Istillremember back when I was a kid, I used to browse the internet with my 56k modem. It seemed terrific at the time! Websites were loading very slowly, but they were designed to minimize the consumption of data we were using since each kbit was calculated as usage (no unlimited internet, ha!). To understand how web design works, I strongly think that we need to know the history behind it, how developers and designers were designing websites when it first started in 1991 with Tim Berners-Lee's first website. The evolution of web design with table-based sites, animated text and GIF images, free page builders, and the introduction of Flash by Macromedia in 1996 was a significant advancement in the world of web design. It will really help you understand the web design principles of why and where it was heading. Let's go through these key aspects to have a precise idea of how web design has evolved and to analyze its importance in our day-to-day life in contemporary society.

In this chapter, we will cover the following: 

  • The first ever website: The beginning of the World Wide Web 
  • Table-based layouts: Introducing table markup in HTML
  • Introduction of Flash: The renaissance of web design 
  • CSS—the savior: A new way of designing websites 
  • Web 2.0: JavaScript—A new intelligence for web
  • The rise of the mobile: The boom of mobile web design 
  • Responsive web design: Designing for mobile and desktop 
  • Flat design: The rise of a new design trend 

The first ever website

The first ever website was created by a scientist named Sir Tim Berners-Lee in 1990. He was a British computer scientist at CERN, the European Organization for Nuclear Research. It was basically a text-based website with a few links. A copy of the original page from 1992 still exists online. It simply existed to serve and tell people what the World Wide Web (WWW) was:

Most websites to follow were pretty much the same. There were entirely text-based with simple HTML markup:

  • <h1> for titles
  • <p> for paragraphs
  • <a> for links (we will go through all this markup in our HTML course)

The following version of HTML further allowed people to insert images, <img>, and tables, <table>, thus creating more possibilities.

In 1994, the WWW Consortium (W3C) was formed to set and establish the standard of the web ( It was mainly to discourage and prevent private companies from building their own web language, as it would create chaos on the web. The W3C to this day continues to deliver standards for the open web, such as the new HTML5 or CSS3.

Here are some examples of websites in the 90s. The following screenshot shows how the Yahoo web page used to look back in 1994:

The following screenshot shows how the Google web page used to look back in 1996:

Table-based layouts

Web design became more interesting with the introduction of table markups in HTML. Web designers saw the opportunity to structure their design with the original table markup (sneaky as they always are). Sites were still text heavy, but at least they could separate the content into different columns, rows, and other navigation elements. The usage of spacer GIFs, introduced in David's Siegel's book Creating Killer Sites in 1996, allowed web designers to play with white space (basically, small transparent GIFs were placed in between the content), and by incorporating a sliced image background, users would have an illusion of a simple structure, whereas in reality there was a table layout behind it. Designers could finally play around with some graphic design elements as it grew rapidly in popularity, such as having visit counters, animated GIFs, and so on. Texts and images were literally dancing across websites everywhere. 

We can see this in this website from 3drealms in 1996, which shows all the fancy elements designers used to add to their websites:

We can also see the evolution of the Yahoo web page in 2002:

Introduction of Flash

Flash, previously Macromedia Flash and currently Adobe Flash, was created in 1996. It was like a renaissance for web design. People would probably make fun of you if you built your website with Flash today, but back then it was the killer tool to create interactive and graphics websites. Designers were able to add animation, custom fonts and shapes, 3D buttons, splash pages, and all in one tool-Flash. The whole was encapsulated into one file to be read into the user's browser. It was like magic. Unfortunately, that magic was inconvenient. It was not Search Engine Optimization (SEO)-friendly and was very heavy in terms of resources for your computer.

Flash started to decline when Apple decided to stop supporting Flash in their iOS software back in 2010 ( With the new features of HTML5/CSS3, where you are able to create animation and add multimedia content, designers and developers soon diverted from Flash, at least for web design.

Here are some examples of Flash websites. This screenshot shows a very basic flash website that uses sliders, animations, and interactions. You can check this website at

Here's one impressive Flash website that was around when I started web design, Immersive Garden:

CSS – the savior

Cascading Style Sheets (CSS) became more popular in the 2000s with their increasing support in web browsers. CSS defines how the HTML is displayed, and this has allowed designers to separate the content and the design, making websites easier to maintain and quicker to load. You could change the entire look of a CSS-based website without touching the content.

CSS really made the difference as an alternative to Flash. Recommended by the W3C as a best practice, it provides a cleaner semantic, resulting in better SEO.

However, one downside of CSS was the lack of support from various browsers: one browser would support the newest feature, while another would not. It was a nightmare for developers.

We'll look into this with further details in Chapter 6, Building Your Own Website, of the book. Here are some design changes in Yahoo's website (2009):

Web 2.0

The early 2000s saw the rise of JavaScript. This is when things really started to move towards the web we know today. JavaScript was the first means of adding intelligence to the web. Designers were able to add interaction, complex navigation, and multimedia applications to their design.

While the very beginning of the web seemed to focus mainly on design and aesthetics, it soon, however, became user-centered with usability as the main focus. Designers were also more aware of color distribution, placements, attention to typography, and the usage of icons instead of text links. At last, the evolution of Web 2.0 also saw the growth of SEO, as content driving. These techniques, such as keyword optimization, tagging, and inbound and outbound links, are still being used now. The web industry really saw the importance of SEO, and this became the main focus of web design during this time.

Here are some examples of websites:

We can see the difference in terms of the design. The layout and content are more structured. With MySpace website, developers started to create applications for people to interact with:

The rise of the mobile

I still remember when the first iPhone came out. It was pretty clear to me that I would not buy one. I clearly didn't know myself at the time. The iPhone ultimately started the boom of mobile browsing. Nobody in the web industry saw this coming; how could users browse a website on a screen so small? It was clearly not user-friendly at all. Web designers started to design a second website that would show only on mobile. I still remember those links started with It was definitely a hassle to maintain two websites. People were starting to access websites from their mobile more and more. 

In 2016, for the first time in the world, mobile and tablet internet usage exceeded desktop usage:  

StatCounter Stats

Responsive web design

The first time we heard the term responsive web design, it was from Ethan Marcotte in 2011. In his book on responsive design, he described a new way of designing for the desktop but also for the mobile interface, basically proposing to use the same content, but a different layout for the design on each screen. The introduction of the 960 grid system also helped this responsive issue ( The most popular versions being used were either 12 or 16 columns. It became a standard for designers to design their websites using 12 columns for desktop and downgrading progressively for mobile viewing. With the introduction of media queries with CSS3, it became easier for designers to design websites for mobile screens.

We will be exploring this subject in further detail in the next chapter.

Media queries is a CSS3 module allowing content rendering to adapt to conditions such as screen resolution (for example, a smartphone screen compared to a computer screen). From left to right, we have the iPhone, iPad, and desktop version. This is a perfect example of a grid system and media queries (

Flat design

You've probably heard of this term. If not, flat design is the term given to the style of design in which elements do not have stylistic shapes and characters, such as gradient, drop shadows, textures, and any type of design that makes it look real and three dimensional. It's usually described as the opposite of rich design, which in contrast is used to make elements feel more tactile, real, and usable for users when they're navigating.

People often say that flat design originated from the Swiss Style. If you haven't heard of this, Swiss Style (also known as International Typographic Style) was the dominant design style back in the 1940-50s and started in Switzerland:

It still has a profound influence on graphic design as a part of the Modernist movement in many design-related fields. It became a solid foundation for graphic design in the mid-20th century around the world. The main characteristics of this design style are the use of asymmetric layouts, grids, sans-serif typefaces such as Akzidenz Grotesk, and a clean hierarchy of content. The famous typeface Helvetica was created during this period and was used in every type of design.

We can without a doubt say that the Swiss Style has had a strong influence on the flat design style we know today. However, the main reason for this trend was mainly caused by the development of responsive design during this period, where developers and designers struggled to implement a design that heavily relied on textures, drop-shadows, and background images. Shrinking those patterns for various screen sizes and because of browser compatibility constraints was just too much for designers. They had to go back to basics and simplify their design and make it less texturized. This would result in quicker-loading websites and would be more efficient and easier to design.

Being a designer, I saw this trend on the rise. I still remember designers testing out the latest features of CSS3 and trying to use as few design assets as possible while attempting to create everything by code. The main focus for both developers and designers at this time was efficiency and faster loading.

But the one thing we can agree on is that both Microsoft and Apple have had a major influence and popularized this trend even further. With Microsoft Metro and the launch of iOS 7 by Apple, people immediately felt that the so-called rich design was completely outdated and quickly found the need for a redesign of their website or app.

Comparison between iOS 6 and iOS 7

What's next?

After reviewing all these important web design traits, an important thing to remember and keep in mind is that web design trends do not derive from any particular person or company. Web design is a mix of visual design (influenced by print design) and the technology used on the web. With the advancements made in HTML5 and CSS3, we can start to see that design is becoming far more complex as compared to the original flat design. Technology now allows people to have more flexibility with their design and forms. Let's see how the web design trend will evolve, but keep in mind that it evolves quickly, very quickly.


To summarize this chapter, we saw how the web started with the first ever website by Sir Tim Berners-Lee, and how the web has evolved over the years with table-based layouts, Flash, the CSS, and especially the rise of smartphones, which have changed how users browse the web globally. With this history in mind, we can now jump to the second chapter, which will tackle web components and explain their usage. So, let's get started! 

Left arrow icon Right arrow icon
Download code icon Download Code

Key benefits

  • • A fun-filled book with incrementing projects that would help you learn and adapt the fundamentals of web development
  • • Bring your web design to life with the help of HTML, CSS, JQuery, and learn to kick-start your future projects with Bootstrap
  • • Explore popular web development techniques such as responsive, adaptive, and material design and initiate yourself with Vue.js


Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. This book offers you everything you need to know to build your websites. The book starts off by explaining the importance of web design and the basic design components used in website development. It'll show you insider tips to work quickly and efficiently with web technologies such as HTML5, CSS3, and JavaScript, concluding with a project on creating a static site with good layout. Once you've got that locked down, we'll get our hands dirty by diving straight into learning JavaScript and JQuery, ending with a project on creating dynamic content for your website. After getting our basic website up and running with the dynamic functionalities you'll move on to building your own responsive websites using more advanced techniques such as Bootstrap. Later you will learn smart ways to add dynamic content, and modern UI techniques such as Adaptive UI and Material Design. This will help you understand important concepts such as server-side rendering and UI components. Finally we take a look at various developer tools to ease your web development process.

What you will learn

• Understand the importance of web design and the basic design components • Learn HTML5 and CSS3 • Difference between adaptive and responsive web design • Learn how to create your first website • Add interaction and dynamic content to your website with JavaScript and JQuery • Implement Bootstrap Framework in your project • Get familiar with server-side rendering

What do you get with eBook?

Product feature icon Instant access to your Digital eBook purchase
Product feature icon Download this book in EPUB and PDF formats
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
Buy Now

Product Details

Publication date : Apr 30, 2018
Length 368 pages
Edition : 1st Edition
Language : English
ISBN-13 : 9781788395038
Vendor :
Category :
Concepts :

Table of Contents

20 Chapters
Title Page Chevron down icon Chevron up icon Chevron down icon Chevron up icon
Contributers Chevron down icon Chevron up icon
Preface Chevron down icon Chevron up icon
1. Evolution of Web Design Chevron down icon Chevron up icon
2. Web Design and its Components Chevron down icon Chevron up icon
3. Website-Designing Workflow Chevron down icon Chevron up icon
4. Responsive Versus Adaptive Design Chevron down icon Chevron up icon
5. Learning HTML5 Chevron down icon Chevron up icon
6. Learning CSS3 Chevron down icon Chevron up icon
7. Building Your Own Website Chevron down icon Chevron up icon
8. Making Our Website Responsive Chevron down icon Chevron up icon
9. Adding Interaction and Dynamic Content Chevron down icon Chevron up icon
10. Optimizing and Launching Our Website Chevron down icon Chevron up icon
11. What is Bootstrap? Chevron down icon Chevron up icon
12. Building a Website with Bootstrap Chevron down icon Chevron up icon
13. Introduction to Client-Side Rendering Chevron down icon Chevron up icon
14. Tools to Help Your Workflow Chevron down icon Chevron up icon
1. Other Books You May Enjoy Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon

Customer reviews

Filter icon Filter
Top Reviews
Rating distribution
Empty star icon Empty star icon Empty star icon Empty star icon Empty star icon 0
(0 Ratings)
5 star 0%
4 star 0%
3 star 0%
2 star 0%
1 star 0%

Filter reviews by

No reviews found
Get free access to Packt library with over 7500+ books and video courses for 7 days!
Start Free Trial


How do I buy and download an eBook? Chevron down icon Chevron up icon

Where there is an eBook version of a title available, you can buy it from the book details for that title. Add either the standalone eBook or the eBook and print book bundle to your shopping cart. Your eBook will show in your cart as a product on its own. After completing checkout and payment in the normal way, you will receive your receipt on the screen containing a link to a personalised PDF download file. This link will remain active for 30 days. You can download backup copies of the file by logging in to your account at any time.

If you already have Adobe reader installed, then clicking on the link will download and open the PDF file directly. If you don't, then save the PDF file on your machine and download the Reader to view it.

Please Note: Packt eBooks are non-returnable and non-refundable.

Packt eBook and Licensing When you buy an eBook from Packt Publishing, completing your purchase means you accept the terms of our licence agreement. Please read the full text of the agreement. In it we have tried to balance the need for the ebook to be usable for you the reader with our needs to protect the rights of us as Publishers and of our authors. In summary, the agreement says:

  • You may make copies of your eBook for your own use onto any machine
  • You may not pass copies of the eBook on to anyone else
How can I make a purchase on your website? Chevron down icon Chevron up icon

If you want to purchase a video course, eBook or Bundle (Print+eBook) please follow below steps:

  1. Register on our website using your email address and the password.
  2. Search for the title by name or ISBN using the search option.
  3. Select the title you want to purchase.
  4. Choose the format you wish to purchase the title in; if you order the Print Book, you get a free eBook copy of the same title. 
  5. Proceed with the checkout process (payment to be made using Credit Card, Debit Cart, or PayPal)
Where can I access support around an eBook? Chevron down icon Chevron up icon
  • If you experience a problem with using or installing Adobe Reader, the contact Adobe directly.
  • To view the errata for the book, see and view the pages for the title you have.
  • To view your account details or to download a new copy of the book go to
  • To contact us directly if a problem is not resolved, use
What eBook formats do Packt support? Chevron down icon Chevron up icon

Our eBooks are currently available in a variety of formats such as PDF and ePubs. In the future, this may well change with trends and development in technology, but please note that our PDFs are not Adobe eBook Reader format, which has greater restrictions on security.

You will need to use Adobe Reader v9 or later in order to read Packt's PDF eBooks.

What are the benefits of eBooks? Chevron down icon Chevron up icon
  • You can get the information you need immediately
  • You can easily take them with you on a laptop
  • You can download them an unlimited number of times
  • You can print them out
  • They are copy-paste enabled
  • They are searchable
  • There is no password protection
  • They are lower price than print
  • They save resources and space
What is an eBook? Chevron down icon Chevron up icon

Packt eBooks are a complete electronic version of the print edition, available in PDF and ePub formats. Every piece of content down to the page numbering is the same. Because we save the costs of printing and shipping the book to you, we are able to offer eBooks at a lower cost than print editions.

When you have purchased an eBook, simply login to your account and click on the link in Your Download Area. We recommend you saving the file to your hard drive before opening it.

For optimal viewing of our eBooks, we recommend you download and install the free Adobe Reader version 9.