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Market Research and Analysis
Market Research and Analysis

Market Research and Analysis: Mastering Market Research: Advanced Methods, Design, and Data Analysis

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Profile Icon Mercury Learning and Information Profile Icon Marcus Goncalves
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$43.99 $63.99
Book Aug 2024 353 pages 1st Edition
eBook
$43.99 $63.99
Arrow left icon
Profile Icon Mercury Learning and Information Profile Icon Marcus Goncalves
Arrow right icon
$43.99 $63.99
Book Aug 2024 353 pages 1st Edition
eBook
$43.99 $63.99
eBook
$43.99 $63.99

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Key benefits

  • General understanding of market research and its applications.
  • Comprehensive coverage of both quantitative and qualitative primary research methods.
  • Advanced data analysis techniques including descriptive statistics, hypothesis testing, and inferential statistics.

Description

This book offers an in-depth exploration of market research and analysis, guiding readers through the entire process from defining research objectives to communicating results. Begin by understanding the purpose and ethics of market research, laying a strong groundwork for your studies. Progress to defining precise research objectives and exploring secondary research methods to gather existing information. Next, engage with primary research methods, focusing on both quantitative and qualitative approaches. Learn how to develop and distribute surveys, choose the right sampling techniques, and utilize tools for data mining and web scraping. Gain insights into focus groups and observation studies, understanding how these qualitative methods can provide depth to your research. Finally, master the art of data analysis and result communication. Explore descriptive statistics, hypothesis testing, and inferential statistics to make sense of your data. Learn to effectively present your findings to stakeholders, ensuring your research translates into actionable insights. By the end of the course, you will be well-equipped to conduct thorough market research and communicate your results effectively.

What you will learn

  • Understand the six steps of market research
  • Conduct qualitative research
  • Conduct quantitative research
  • Analyze data effectively
  • Test hypotheses
  • Communicate research findings

Product Details

Country selected
Publication date, Length, Edition, Language, ISBN-13
Publication date : Aug 14, 2024
Length 353 pages
Edition : 1st Edition
Language : English
ISBN-13 : 9781836642572

What do you get with eBook?

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Product feature icon Download this book in EPUB and PDF formats
Product feature icon DRM FREE - Read whenever, wherever and however you want

Product Details

Publication date : Aug 14, 2024
Length 353 pages
Edition : 1st Edition
Language : English
ISBN-13 : 9781836642572

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Table of Contents

13 Chapters
The Purpose of Market Research
Market Research Ethics
Defining the Research Objective
Secondary Research Methods
Quantitative Primary Research: Surveys, Data Mining, and Web Scraping
Qualitative Primary Research: Surveys, Focus Groups, Observation Studies
Survey Development
Sampling Techniques
Survey Distribution
Data Analytics Tools and Descriptive Statistics
Data Analysis – Hypothesis Testing
Data Analysis: Inferential Statistics
Communicating Results: Reporting Tools and Data Visualization
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