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Google Analytics for Beginners - Zero to Hero [Video]
Google Analytics for Beginners - Zero to Hero [Video]

Google Analytics for Beginners - Zero to Hero: Get ready to track your digital marketing efforts with Google Analytics [Video]

By Anil Batra
$99.99 $9.99
Video Sep 2020 1 hours 28 minutes 1st Edition
Video
$99.99 $9.99
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Video
$99.99 $9.99
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Key benefits

  • Explore Google Analytics to become familiar with its features
  • Get an in-depth understanding of the Google Analytics dashboard and how to use it effectively
  • Track non-page view actions such as video views and downloads in Google Analytics

Description

Google Analytics has become an integral part of business and marketing in most organizations. Having the right level of knowledge of Google Analytics will help you gain a competitive edge among your peers. In this video course, you’ll learn how to use Google Analytics to measure the performance of your website and marketing programs. The course begins with an introduction to web and digital analytics to help you to understand how Google Analytics works. Next, you’ll sign up for a Google Analytics account, install Google Analytics, and connect your Google Analytics account to a demo account. Moving ahead, you’ll explore Google Analytics reports to generate reports and track events and conversions. Toward the end, you’ll create views, views filters, and goals and track campaigns in Google Analytics. By the end of this course, you’ll have gained the knowledge and insights needed to direct your marketing efforts for success by measuring the performance of your digital marketing plan with the help of Google Analytics. All the codes and supporting files for this course will be available at- https://github.com/PacktPublishing/Google-Analytics-for-Beginners---Zero-to-Hero

What you will learn

Find out how to effectively navigate through Google Analytics reports Demystify common digital analytics concepts and Google Analytics terms Get hands-on training using a Google Analytics e-commerce demo account Measure the performance of your marketing campaigns in Google Analytics Understand account hierarchy and structure in Google Analytics Discover how you can set goals in Google Analytics

Product Details

Country selected

Publication date : Sep 30, 2020
Length 1 hours 28 minutes
Edition : 1st Edition
Language : English
ISBN-13 : 9781800562691
Category :
Concepts :

What do you get with a video?

Product feature icon Download this video in MP4 format
Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
Buy Now

Product Details


Publication date : Sep 30, 2020
Length 1 hours 28 minutes
Edition : 1st Edition
Language : English
ISBN-13 : 9781800562691
Category :
Concepts :

Table of Contents

5 Chapters
1. Introduction Chevron down icon Chevron up icon
2. Overview of Web and Digital Analytics and how Google Analytics works Chevron down icon Chevron up icon
3. Setup Google Analytics Chevron down icon Chevron up icon
4. Google Analytics Report Chevron down icon Chevron up icon
5. Views, Configuring Goals, and Campaign Tracking URLs Chevron down icon Chevron up icon

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