About the Author

Prasad Kothari is an analytics thought leader. He has worked extensively with organizations such as Merck, Sanofi Aventis, Freddie Mac, Fractal Analytics, and the National Institute of Health on various analytics and big data projects. He has published various research papers in the American Journal of Drug and Alcohol Abuse and American Public Health Association.

Prasad is an industrial engineer from V.J.T.I. and has done his MS in management information systems from the University of Arizona. He works closely with different labs at MIT on digital analytics projects and research.

He has worked extensively on many statistical tools, such as R, Stata, SAS, SPSS, and Python. His leadership and analytics skills have been pivotal in setting up analytics practices for various organizations and helping them in growing across the globe.

Prasad set up a fraud investigation team at Freddie Mac, which is a world-renowned team, and has been known in the fraud-detection industry as a pioneer in cutting-edge analytical techniques. He also set up a sales forecasting team at Merck and Sanofi Aventis and helped these pharmaceutical companies discover new groundbreaking analytical techniques for drug discovery and clinical trials. Prasad also worked with the US government (the healthcare department at NIH) and consulted them on various healthcare analytics projects. He played pivotal role in ObamaCare.

You can find out about healthcare social media management and analytics at http://www.amazon.in/Healthcare-Social-Media-Management-Analytics-ebook/dp/B00VPZFOGE/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1439376295&sr=1-1.