A Step by Step Guide to Conversion Rate Optimisation (CRO) & Experimentation:

Andy McKenna

$698.99

Video Jan 2026 3hrs 2mins 1st Edition

Andy McKenna

$698.99

Video Jan 2026 3hrs 2mins 1st Edition

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Key benefits

Comprehensive coverage of CRO fundamentals, experimentation methods, and personalization strategies.
Practical lessons on A/B testing, multivariate testing, and analyzing test results.
Insights on how to use data and analytics to continuously improve digital performance.

Description

This course is designed to help you understand Conversion Rate Optimization (CRO) and experimentation techniques. It starts with a foundational understanding of what CRO is, why it’s essential, and the common misconceptions surrounding it. You'll learn how to gather insights from both qualitative and quantitative data, including analytics, customer feedback, and live chat, to inform your strategies. The course emphasizes a structured approach to testing, from A/B testing to multivariate and split URL testing, ensuring you can choose the right method for your goals. You'll dive deep into how to target and personalize user experiences, helping you optimize content and interactions to improve conversion rates. We also cover key aspects of measurement, including understanding business objectives, primary vs secondary metrics, and establishing a baseline for comparison. The course teaches you how to plan and execute experiments, analyze results, and communicate progress with stakeholders. In the final sections, you'll explore the process of experimentation from start to finish, ensuring you understand when to stop experiments, how to handle test results, and how to scale successful strategies. With practical tips and best practices, this course will help you confidently manage and optimize CRO efforts to maximize business growth.

Who is this book for?

This course is ideal for digital marketers, growth hackers, and professionals seeking to apply CRO techniques to optimize digital performance. Whether you're new to CRO or looking to refine existing skills, you’ll benefit from actionable strategies and insights. No prior CRO experience is required, though a basic understanding of digital marketing and analytics will be helpful.

What you will learn

Understand the core principles and importance of CRO and experimentation.
Gather insights from both qualitative and quantitative data sources to guide decisions.
Master A/B testing, multivariate testing, and other experimentation methods.
Personalize user experiences to improve conversion rates.
Measure success with a clear framework and set objectives.
Analyze test results and learn how to communicate findings effectively to stakeholders.

What do you get with a video?

Download this video in MP4 format

Access this title in our online reader with advanced features

DRM FREE - Read whenever, wherever and however you want

A Step by Step Guide to Conversion Rate Optimisation (CRO) & Experimentation:

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What you will learn

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A Step by Step Guide to Conversion Rate Optimisation (CRO) & Experimentation:

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Key benefits

Description

Who is this book for?

What you will learn

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Contact Details

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