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Mastering Salesforce Experience Cloud
Mastering Salesforce Experience Cloud

Mastering Salesforce Experience Cloud: Strategies for creating powerful customer interactions

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Profile Icon Lillie Beiting Profile Icon Rachel Rogers
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$39.99
Full star icon Full star icon Full star icon Full star icon Full star icon 5 (6 Ratings)
Paperback Oct 2024 328 pages 1st Edition
eBook
$21.99 $31.99
Paperback
$39.99
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Free Trial
Renews at $19.99p/m
Arrow left icon
Profile Icon Lillie Beiting Profile Icon Rachel Rogers
Arrow right icon
$39.99
Full star icon Full star icon Full star icon Full star icon Full star icon 5 (6 Ratings)
Paperback Oct 2024 328 pages 1st Edition
eBook
$21.99 $31.99
Paperback
$39.99
Subscription
Free Trial
Renews at $19.99p/m
eBook
$21.99 $31.99
Paperback
$39.99
Subscription
Free Trial
Renews at $19.99p/m

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Mastering Salesforce Experience Cloud

Part 1:Curating a Digital Experience Strategy

When building a digital experience strategy, there are several key components. First, you need to identify who you need to engage internally, and what type(s) of customers you are trying to attract. Then, you need to turn that information into what parts of the Salesforce technology stack you will need to leverage.

Keeping that in mind, we have curated this part to have the following chapters:

  • Chapter 1, Defining Your Digital Experience Strategy
  • Chapter 2, Translating Your Audience and Interactions into Meaningful Technology Features
  • Chapter 3, Technology Component Identification: Which Parts of Experience Cloud Do I need?
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Key benefits

  • Empower your team and your organization to lead and maintain an Experience Cloud transformation
  • Master out-of-the-box Experience Cloud features, custom development options, and development best practices
  • Curate a consumer-friendly Experience Cloud site that maximizes value for your company, while keeping maintenance costs low
  • Purchase of the print or Kindle book includes a free PDF eBook

Description

Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization’s data is even more complex. Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques. By the end of this book, you’ll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.

Who is this book for?

If you want to understand the intricacies of Salesforce Experience Cloud, transform your client experience, enhance your enterprise architecture, and create a scalable, world class-customer web experience that smoothly integrates with an existing Salesforce instance, this book is for you. Business leaders, IT leaders, Salesforce developers, Salesforce admins, and web teams tasked with delivering and maintaining an excellent, integrated Experience Cloud portal will benefit from this book. Ideal for readers with Salesforce experience in any cloud or a basic grasp of Service Cloud features.

What you will learn

  • Define your audience and identify your overall strategy for an Experience Cloud site
  • Understand the technical and operational strategy needed to support your site
  • Work with the Experience Cloud data model and standard template features
  • Determine when to use Visualforce, Aura, LWC, or LWR while exploring custom development options
  • Get to grips with the how Salesforce Flow and Triggers work
  • Leverage marketing automation, knowledge base, and communication in the site
  • Find out about site launch tactics, user creation, site moderation, and ongoing reporting
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Publication date, Length, Edition, Language, ISBN-13
Publication date : Oct 04, 2024
Length: 328 pages
Edition : 1st
Language : English
ISBN-13 : 9781835466346
Vendor :
Salesforce
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Product feature icon Access this title in our online reader with advanced features
Product feature icon DRM FREE - Read whenever, wherever and however you want
Product feature icon AI Assistant (beta) to help accelerate your learning
Estimated delivery fee Deliver to Ukraine

Economy delivery 10 - 13 business days

$6.95

Premium delivery 6 - 9 business days

$21.95
(Includes tracking information)

Product Details

Publication date : Oct 04, 2024
Length: 328 pages
Edition : 1st
Language : English
ISBN-13 : 9781835466346
Vendor :
Salesforce
Tools :

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Table of Contents

21 Chapters
Part 1:Curating a Digital Experience Strategy Chevron down icon Chevron up icon
Chapter 1: Defining Your Digital Experience Strategy Chevron down icon Chevron up icon
Chapter 2: Translating Your Audience and Interactions into Meaningful Technology Features Chevron down icon Chevron up icon
Chapter 3: Technology Component Identification – Which Parts of Experience Cloud Do I Need? Chevron down icon Chevron up icon
Part 2: Infrastructure Setup to Support and Customize Design Strategy Chevron down icon Chevron up icon
Chapter 4: Curating Data Models Chevron down icon Chevron up icon
Chapter 5: Understanding Experience Cloud Templates Chevron down icon Chevron up icon
Chapter 6: When to Use Aura Components, Lightning Web Components, and Lightning Runtime Components Chevron down icon Chevron up icon
Part 3: Human-Centric Development Chevron down icon Chevron up icon
Chapter 7: Leveraging Screen Flows versus Apex Chevron down icon Chevron up icon
Chapter 8: Understanding Inputs – Emails, Chats, and Text Messages Chevron down icon Chevron up icon
Chapter 9: Marketing Automation Setup Chevron down icon Chevron up icon
Chapter 10: Leveraging Case Management and Knowledge Bases Chevron down icon Chevron up icon
Part 4: Site Launch Chevron down icon Chevron up icon
Chapter 11: Security – Authentication, Data Sharing, and Encryption Chevron down icon Chevron up icon
Chapter 12: Monitoring Your Site – Salesforce Native Reporting Chevron down icon Chevron up icon
Chapter 13: Site Launch, Maintenance, and Moderation Chevron down icon Chevron up icon
Part 5: Certifications Chevron down icon Chevron up icon
Chapter 14: Best Practices and Certification Test Preparation Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon

Customer reviews

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Anna Benbrook Oct 05, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
Great read! This is more than just a technical guide, this teaches you how to actually create a strategy to manage the software long term.
Amazon Verified review Amazon
mb123 Oct 05, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This is a great book that makes preparing for certification a breeze!It really explains Salesforce integration both within internal products and external applications.It also gives you a framework for setting and managing expectations for internal partners, especially when building for a custom audience.A super helpful resource!
Amazon Verified review Amazon
Jedsped Oct 10, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This easy-to-follow guide was also very easy to read, even enjoyable, which is rare for a technical book. The standard for Salesforce guides.
Amazon Verified review Amazon
Hersh C. Oct 08, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
This is more than just a technical guide, this teaches you how to actually create a strategy to manage the software long term.It breaks down complex web development topics specific to Salesforce in a digestible fashionGreat primer for certification test prepGives historical context into how the product came to be and why it works the way it doesExplains marketing concepts within the experience cloud sites themselvesTalks heavily about integrations with other Salesforce products as well as external applicationsGives a framework for how to set reasonable expectations with internal partners you’re building for, especially when designing for their custom audiences
Amazon Verified review Amazon
lifewithryan Nov 02, 2024
Full star icon Full star icon Full star icon Full star icon Full star icon 5
DISCLAIMER: I was the technical reviewer for this book.When I was first asked to be the technical reviewer for "Mastering Salesforce Experience Cloud" I initially worried that I'd been out of the game too long. I said yes anyway and I'm very pleased that I did.There's just enough technical in this book to get you set off on the right foot, but where this work really shines is in the establishment of a plan and the involvement of the stakeholders. Too often, technical books simply "talk tech" leaving those of us who are perhaps a bit less on the "people" side sort of wandering in the dark of how to really plan and get started with large projects in the enterprise. It was refreshing to be presented with the things that I found myself usually not thinking about until the last minute (or after they've blown up in my face!).Will you learn the steps to get started? Yes. Will you learn ALL that there is to know about the stack? No but you will be given the path to follow to get started on the journey and get to the answers you need by involving the right people, and knowing what questions to ask of them.I look forward to their next publication.
Amazon Verified review Amazon
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