Transform your APIs into revenue-generating entities by turning them into products
Meet your business needs by improving the way you research, strategize, market, and measure results
Create and implement a variety of metrics to promote growth
Description
APIs are crucial in the modern market as they allow faster innovation. But have you ever considered your APIs as products for revenue generation?
API Analytics for Product Managers takes you through the benefits of efficient researching, strategizing, marketing, and continuously measuring the effectiveness of your APIs to help grow both B2B and B2C SaaS companies. Once you've been introduced to the concept of an API as a product, this fast-paced guide will show you how to establish metrics for activation, retention, engagement, and usage of your API products, as well as metrics to measure the reach and effectiveness of documentation—an often-overlooked aspect of development.
Of course, it's not all about the product—as any good product manager knows; you need to understand your customers’ needs, expectations, and satisfaction too. Once you've gathered your data, you’ll need to be able to derive actionable insights from it. This is where the audiobook covers the advanced concepts of leading and lagging metrics, removing bias from the metric-setting process, and bringing metrics together to establish long- and short-term goals.
By the end of this audiobook, you'll be perfectly placed to apply product management methodologies to the building and scaling of revenue-generating APIs.
What you will learn
Build a long-term strategy for an API
Explore the concepts of the API life cycle and API maturity
Understand APIs from a product management perspective
Create support models for your APIs that scale with the product
Apply user research principles to APIs
Explore the metrics of activation, retention, engagement, and churn
Cluster metrics together to provide context
Examine the consequences of gameable and vanity metrics
What do you get with Audiobook?
Download a zip folder containing audio files (MP3) and a supplementary PDF
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Deepa Goyal is a Silicon Valley veteran with a diverse experience in Fortune500 Tech as well as startups. She is currently Product Manager at PayPal where she is growing the company’s Application Programming Interface (API) offerings used by the software developer community in thousands of third party Websites and Mobile Apps. In addition to Product Management, Deepa is a skilled Data Science professional who applies insights gathered from data science to product management.
Deepa is an computer science engineer and also has degree from University of Berkley in Project Management and Visual arts, she has also pursued part Time course in Data Science using Python, Statistics and Machine.
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