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The AI Product Manager's Handbook

You're reading from  The AI Product Manager's Handbook

Product type Book
Published in Feb 2023
Publisher Packt
ISBN-13 9781804612934
Pages 250 pages
Edition 1st Edition
Languages
Author (1):
Irene Bratsis Irene Bratsis
Profile icon Irene Bratsis

Table of Contents (19) Chapters

Preface 1. Part 1 – Lay of the Land – Terms, Infrastructure, Types of AI, and Products Done Well
2. Chapter 1: Understanding the Infrastructure and Tools for Building AI Products 3. Chapter 2: Model Development and Maintenance for AI Products 4. Chapter 3: Machine Learning and Deep Learning Deep Dive 5. Chapter 4: Commercializing AI Products 6. Chapter 5: AI Transformation and Its Impact on Product Management 7. Part 2 – Building an AI-Native Product
8. Chapter 6: Understanding the AI-Native Product 9. Chapter 7: Productizing the ML Service 10. Chapter 8: Customization for Verticals, Customers, and Peer Groups 11. Chapter 9: Macro and Micro AI for Your Product 12. Chapter 10: Benchmarking Performance, Growth Hacking, and Cost 13. Part 3 – Integrating AI into Existing Non-AI Products
14. Chapter 11: The Rising Tide of AI 15. Chapter 12: Trends and Insights across Industry 16. Chapter 13: Evolving Products into AI Products 17. Index 18. Other Books You May Enjoy

Benchmarking Performance, Growth Hacking, and Cost

In this chapter, we will understand the benchmarking needed to gauge product success in all its various forms. Rather than exploring the performance of the models, we will be looking at performance from a product and growth perspective, including value metrics, north star metrics, key performance indicators (KPIs), and objectives and key results (OKRs) that companies can use to get early signals on whether their product strategy is successful and will lead to growth hacking. We will also be discussing how companies can prepare themselves to defend their product when it’s compared to other products.

Before we get into the particulars of benchmarking performance, pricing, and growth hacking, let’s set the stage a bit. All these aspects are tools that we use to decipher whether things are going well or not. However, by far the greatest marker of whether your product is a good choice for the customers you’re looking...

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