Search icon CANCEL
Arrow left icon
Explore Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Conferences
Free Learning
Arrow right icon
Arrow up icon
GO TO TOP
Enterprise Augmented Reality Projects

You're reading from   Enterprise Augmented Reality Projects Build real-world, large-scale AR solutions for various industries

Arrow left icon
Product type Paperback
Published in Dec 2019
Publisher Packt
ISBN-13 9781789807400
Length 388 pages
Edition 1st Edition
Languages
Tools
Arrow right icon
Authors (2):
Arrow left icon
Jorge R. López Benito Jorge R. López Benito
Author Profile Icon Jorge R. López Benito
Jorge R. López Benito
Enara Artetxe Gonz√°lez Enara Artetxe Gonz√°lez
Author Profile Icon Enara Artetxe Gonz√°lez
Enara Artetxe Gonz√°lez
Arrow right icon
View More author details
Toc

Table of Contents (10) Chapters Close

Preface 1. Introduction to AR and How It Fits the Enterprise FREE CHAPTER 2. Introduction to Unity for AR Development 3. AR for Manufacturing with ARCore 4. AR for Training with WebAR and Augmented Class! 5. AR for Marketing with EasyAR 6. AR for Retail with Vuforia 7. AR for Automation with Vuforia and AR Glasses 8. AR for Tourism with ARKit 9. Other Books You May Enjoy

AR for Marketing with EasyAR

This chapter will introduce you to EasyAR, an easy and intuitive AR SDK with multiple functionalities that can be used alone or, like in this chapter, integrated into Unity 3D. You will learn what image-based AR is and how it works with EasyAR by using your own images as markers. You will also learn how to import a custom 3D model into Unity to display it using AR over an image marker. Finally, you will create an augmented catalog where your furniture will come to life.

This chapter has two main goals: to learn EasyAR and its features and to understand the possibilities of AR as a marketing tool. Nowadays, EasyAR is, along with Vuforia, one of the most versatile AR SDKs that can be used for many purposes. By the end of this chapter, you will have the basic skills to continue improving...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at £16.99/month. Cancel anytime