Description

Salesforce Marketing Cloud (SFMC) allows you to use multiple channels and tools to create a 1:1 marketing experience for your customers and subscribers. Through automation and helper tasks, you can greatly increase your productivity while also reducing the level of effort required in terms of volume and frequency. Automating Salesforce Marketing Cloud starts by discussing what automation is generally and then progresses to what automation is in SFMC. After that, you’ll focus on how to perform automation inside of SFMC all the way to fully running processes and capabilities from an external service. Later chapters explore the benefits and capabilities of automation and having an automation mindset both within and outside of SFMC. Equipped with this knowledge and example code, you'll be prepared to maximize your SFMC efficiency. By the end of this Salesforce audiobook, you’ll have the skills you need to build automation both inside and outside of SFMC, along with the knowledge for using the platform optimally.

What you will learn

Understand automation to make the most of the SFMC platform Optimize ETL activities, data import integrations, data segmentations, email sends, and more Explore different ways to use scripting and API calls to increase Automation Studio efficiency Identify opportunities for automation with custom integrations and third-party solutions Optimize usage of SFMC by building on the core concepts of custom integrations and third-party tools Maximize utilization of employee skills and capabilities and reduce operational costs while increasing output

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How do I buy and download an audiobook?

Where there is an audiobook version of a title available, you can buy it from the book details for that title. Your audiobook will show in your cart as a product on its own. After completing checkout and payment in the normal way, you will receive your receipt on the screen containing a link to a personalized audiobook download file.

Clicking the link will download the audiobook in a ZIP file. Unzip the ZIP file to your desired location to access the audiobook’s .mp3 files. You may play these .mp3 files on any supported player or device of your choice.

Please Note: Packt audiobooks are non-returnable and non-refundable.

Packt audiobook and Licensing: When you buy an audiobook from Packt Publishing, completing your purchase means you accept the terms of our licence agreement. Please read the full text of the agreement. In it, we have tried to balance the need for the audiobook to be usable for you the listener with our needs to protect the rights of us as Publishers and of our authors. In summary, the agreement says:

You may make copies of your audiobook for your own use onto any machine
You may not pass copies of the audiobook on to anyone else

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Register on our website using your email address and password.
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Where can I access support around an audiobook?

To view the errata for the book, see www.packtpub.com/support and view the pages for the title you have.
To view your account details or to download a new copy of the book go to www.packtpub.com/account
To contact us directly if a problem is not resolved, use www.packtpub.com/contact-us

What are the benefits of audiobooks?

You can get the information you need immediately

You can easily take them with you on a laptop or mobile device

You can download them an unlimited number of times

There is no password protection

They save resources and space

You can multitask while listening to audiobooks

What is an audiobook?

An audiobook, also known as a talking book, is a recorded version of a book where the content is read aloud.

Automating Salesforce Marketing Cloud: Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples

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Automating Salesforce Marketing Cloud: Reap all the benefits of the SFMC platform and increase your productivity with the help of real-world examples

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Description

What you will learn

What do you get with Audiobook?

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