About the Author

Roberto Messora is a product manager and software architect for geospatial IT solutions based on ESRI, Microsoft .NET, and HTML5 technology stacks. In the last few years, working as a specialist at Value Lab S.p.a. (http://www.valuelab.it/en/), an innovative management consulting and IT solutions company specializing in marketing, sales, and retailing, he has acquired a deep knowledge in Location Analytics and Geomarketing, delivering web applications and tools for a wide range of industries.

He also believes in an effective and collaborative team environment, adopting modern ALM techniques and tools.

I'd like to thank my wife, Adelia, and my son, Alessandro, because sometimes they don't understand very well why I spend so much time on technology and software, but they still love and support me in everything I do. I love you too. I'd like to thank my parents because a solid house needs firm foundations.

I also want to thank everyone at UGIDotNET, the biggest Italian Microsoft .NET user group, in particular Andrea Saltarello: you are an awesome developer and a remarkable friend. Isaac Newton once said: "If I have seen further, it is by standing upon the shoulders of giants."

Finally, I'd like to thank everyone involved in the production of this book, especially all my editors at Packt Publishing: Subho Gupta, Arun Nadar, and Tanvi Bhatt. Also, I really want to thank my reviewers for every suggestion that made this book better. This is my first effort on a real book, in a language that is not my mother tongue, and they held my hands from the beginning of this journey.