Notes
1This is not necessarily a billion unique human beings, as the same person could experience my designs for Volkswagon, Lego, and Microsoft separately but we could only practically count that as three separate users.↩
2I often think about how my life would be at a radically different level if I had just discovered/learned the contents of this book just a year earlier. Because of this, I began teaching it to my twin daughters Symphony and Harmony since they were 6 months old.↩
3Charles Coonradt. The Game of Work. Paperback. Gibbs Smith. Layton, Utah. 07/01/2012.↩
4Wikipedia Entry “User-Centered Design”: http://en.wikipedia.org/wiki/User-centered_design↩
5Human Centered Design Tookit by IDEO. URL: http://www.ideo.com/work/human-centered-design-toolkit/↩
6Google Trends search, “social media”, accessed 12/15/2014.↩
7Skinner, B. F. (1983). A Matter of...
