StartupPro: How to set up and grow a tech business

Practical guidance on how to turn your passion, idea, and technical skills into a successful business

StartupPro: How to set up and grow a tech business

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Martin Zwilling

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Practical guidance on how to turn your passion, idea, and technical skills into a successful business
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Book Details

ISBN 139781783001422
Paperback236 pages

Book Description

Marty Zwilling knows exactly what it takes to create and grow a successful business from scratch. As the founder and CEO of Startup Professionals, Marty is passionate about helping small business owners and startup founders grow in confidence and profits.

The most important, if difficult thing for anyone in business is transforming the first small buds of success into a blossoming business. With a large community of followers online, popular blogs dispensing advice on a range of business issues and books such as “Do You Have What It Takes to Be an Entrepreneur?” Marty here looks at the growing, lucrative – essential, even - world of tech. In this new book he provides you with sharp insights and friendly guidance to help even the most inexperienced tech entrepreneur.

Demonstrating how to prepare yourself for and navigate the challenging but exciting world of business, this book is an invaluable companion on the journey towards success. Beginning with the attributes of a good entrepreneur, and then looking at how to build a business around your skills and passions, Marty’s indispensable advice also looks at how to formalize a business plan, find investors, and lead teams. Success is often hard-won in the business world, but here Marty attempts to make it that little bit easier for you.

Today, the fastest growing businesses are built around tech – whether you are building websites or analysing data, the world of business is dependent on tech experts to constantly be one step ahead of the game. Yet while your skills and knowledge may be in demand, creating and growing a successful business can be a huge challenge. With this insightful and inspirational guide, you will find out how to build the business you want, beginning with an effective and formalized business plan you – and other stakeholders – truly believe in, then how to articulate that confidence and belief as you find investors and stakeholders you can trust and build a team you know you can depend upon. You will also discover how to lead teams, driving forward both your business and yourself to the success you always dreamed of.

Table of Contents

Chapter 1: Do You Have What It Takes to be an Entrepreneur?
Personality traits of great technical entrepreneurs
Attributes to work on for entrepreneurial success
All entrepreneurs are survivors, never victims
Test the startup lifestyle before jumping into it
Missteps to avoid for aspiring technical entrepreneurs
Customers and investors like ideas, but measure you on their execution
Succeeding as a technical entrepreneur is really about you
Summary
Chapter 2: Does Your Dream Idea Have the Potential to be a Business?
How to perform a reality check of your opportunity
Recognize the entrepreneur passion trap
The difference between entrepreneurial requirements and engineering perceptions
Assess the opportunity and the risks with a startup incubator
The importance of frequent tuning and daily determination
Feature creep can turn your leading edge into the bleeding edge
Early adopters don't make your market
Check your alignment with today's customer buying habits
Women technical entrepreneurs have some unique challenges
Summary
Chapter 3: When, Where, and How Do You Formalize a Technical Business?
Startup location – a critical success factor
Picking the right company name
Paying for a domain name
The official start date of your business is an important milestone
Protecting your startup founder's stock shares
Minimizing the red tape and taxes of a startup
Every technical startup needs a website
Business blog – an alternative to a business website
Kick-starting your startup with Twitter
Every business needs momentum
Summary
Chapter 4: Does a Technical Entrepreneur Really Need a Business Plan?
When do you really need a business plan?
The difference between product plans and business plans
Creating a good business plan
Summary
Chapter 5: When and How Do You Find Funding for a Technical Business?
Finding cash sources to start a technical business
Crowdfunding basics for technical entrepreneurs
Tips on how much money to ask for from investors
Honing your elevator pitch and executive summary
Structuring your investor presentation
Guidelines for pitching to professional investors
Rules of thumb for startup investment valuation
Every technical entrepreneur needs a startup exit strategy
Getting ready for the dreaded due diligence
Rejection, and how you learn from it
Investors fund solutions rather than technology
Differentiating startup viability from fundability
Summary
Chapter 6: After the Funding, How Do You Survive the Execution Risks?
Risks to be avoided
Taking smart risks
Summary
Chapter 7: Are You Ready for All the Leadership and Team Challenges?
How to be an entrepreneur role model to lead your technical startup
Traits of a great technical startup founder
Finding the right top executive for your technical startup
Importance of having a startup mentor
Recognizing and hiring the smartest people for your startup team
How to turn your team members into an innovative startup team
Keys to motivation that every technical entrepreneur should know
Recognizing people who drain energy from your company
Summary
Chapter 8: Do You Understand How Social Media is Changing the Business Landscape?
Making the right use of social media
How to begin using social media in your technical business
The big three social networks for business
Steps to social media success for technical entrepreneurs
Some old and broken social media marketing uses
Steps to measure technical entrepreneur social media results
How to balance social media costs versus value
How to make a real social media customer connection
Summary
Chapter 9: If You Build It, Will They Find You, and Will They Use It?
Planning pivots – you may not get it right the first time
Joining the new breed with a new mantra – nail it then scale it
Validating the business model
Pricing your product correctly
Creating a memorable website for your startup
Building your startup brand
Using viral marketing effectively
Above all, maintain a laser focus
Summary
Chapter 10: Can You Build the Relationships Needed to Succeed in Business?
Don't work alone
Two heads are always better than one
Partner qualities to test before sharing equity
Why you need business relationships with many others
Don't look to a dating site for matchmaking business relationships
Should technical entrepreneur relationships ever be more than business?
Great relationships are the key to scaling your business
The importance of great customer relationships
Mergers and acquisitions for growth are special relationships
Make your relationship connect deeply
Summary

What You Will Learn

  • Differentiate between a “dream idea” and a “potential business.”
  • Develop confident social media skills and learn best practices to positively affect brand building, lead generation, and customer satisfaction
  • Discover the key to good marketing
  • Create and manage intellectual property such as patents, trademarks and copyrights
  • Develop and practice team building, communication and leadership skills
  • Understand different types of company organization and what type fits you best

Authors

Table of Contents

Chapter 1: Do You Have What It Takes to be an Entrepreneur?
Personality traits of great technical entrepreneurs
Attributes to work on for entrepreneurial success
All entrepreneurs are survivors, never victims
Test the startup lifestyle before jumping into it
Missteps to avoid for aspiring technical entrepreneurs
Customers and investors like ideas, but measure you on their execution
Succeeding as a technical entrepreneur is really about you
Summary
Chapter 2: Does Your Dream Idea Have the Potential to be a Business?
How to perform a reality check of your opportunity
Recognize the entrepreneur passion trap
The difference between entrepreneurial requirements and engineering perceptions
Assess the opportunity and the risks with a startup incubator
The importance of frequent tuning and daily determination
Feature creep can turn your leading edge into the bleeding edge
Early adopters don't make your market
Check your alignment with today's customer buying habits
Women technical entrepreneurs have some unique challenges
Summary
Chapter 3: When, Where, and How Do You Formalize a Technical Business?
Startup location – a critical success factor
Picking the right company name
Paying for a domain name
The official start date of your business is an important milestone
Protecting your startup founder's stock shares
Minimizing the red tape and taxes of a startup
Every technical startup needs a website
Business blog – an alternative to a business website
Kick-starting your startup with Twitter
Every business needs momentum
Summary
Chapter 4: Does a Technical Entrepreneur Really Need a Business Plan?
When do you really need a business plan?
The difference between product plans and business plans
Creating a good business plan
Summary
Chapter 5: When and How Do You Find Funding for a Technical Business?
Finding cash sources to start a technical business
Crowdfunding basics for technical entrepreneurs
Tips on how much money to ask for from investors
Honing your elevator pitch and executive summary
Structuring your investor presentation
Guidelines for pitching to professional investors
Rules of thumb for startup investment valuation
Every technical entrepreneur needs a startup exit strategy
Getting ready for the dreaded due diligence
Rejection, and how you learn from it
Investors fund solutions rather than technology
Differentiating startup viability from fundability
Summary
Chapter 6: After the Funding, How Do You Survive the Execution Risks?
Risks to be avoided
Taking smart risks
Summary
Chapter 7: Are You Ready for All the Leadership and Team Challenges?
How to be an entrepreneur role model to lead your technical startup
Traits of a great technical startup founder
Finding the right top executive for your technical startup
Importance of having a startup mentor
Recognizing and hiring the smartest people for your startup team
How to turn your team members into an innovative startup team
Keys to motivation that every technical entrepreneur should know
Recognizing people who drain energy from your company
Summary
Chapter 8: Do You Understand How Social Media is Changing the Business Landscape?
Making the right use of social media
How to begin using social media in your technical business
The big three social networks for business
Steps to social media success for technical entrepreneurs
Some old and broken social media marketing uses
Steps to measure technical entrepreneur social media results
How to balance social media costs versus value
How to make a real social media customer connection
Summary
Chapter 9: If You Build It, Will They Find You, and Will They Use It?
Planning pivots – you may not get it right the first time
Joining the new breed with a new mantra – nail it then scale it
Validating the business model
Pricing your product correctly
Creating a memorable website for your startup
Building your startup brand
Using viral marketing effectively
Above all, maintain a laser focus
Summary
Chapter 10: Can You Build the Relationships Needed to Succeed in Business?
Don't work alone
Two heads are always better than one
Partner qualities to test before sharing equity
Why you need business relationships with many others
Don't look to a dating site for matchmaking business relationships
Should technical entrepreneur relationships ever be more than business?
Great relationships are the key to scaling your business
The importance of great customer relationships
Mergers and acquisitions for growth are special relationships
Make your relationship connect deeply
Summary

Book Details

ISBN 139781783001422
Paperback236 pages
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