Mastering Gamification: Customer Engagement in 30 Days

The revolutionary way to attract customers, keep them coming back for more, and take your business to the next level with this book and ebook.

Mastering Gamification: Customer Engagement in 30 Days

Progressing
Kevin O’Gorman, Scot Harris

The revolutionary way to attract customers, keep them coming back for more, and take your business to the next level with this book and ebook.
$19.99
$24.99
RRP $19.99
RRP $24.99
eBook
Print + eBook
$12.99 p/month

Want this title & more? Subscribe to PacktLib

Enjoy full and instant access to over 2000 books and videos – you’ll find everything you need to stay ahead of the curve and make sure you can always get the job done.
Code Files
+ Collection
Free Sample

Book Details

ISBN 139781783000203
Paperback84 pages

About This Book

  • Plan and implement a gamification framework for your business using MDA (Mechanics, Dynamics and Aesthetics)
  • Boost your revenue by tapping into your customers' true motivations
  • Comprehensive guide packed with real world examples and exercises, all possible in 30 days

Who This Book Is For

You might be a marketing practitioner, a start-up entrepreneur needing a kick-start in developing a loyal customer base, or a small-medium business owner ready to take your company to the next level - if you’re new to gamification or in the learning stages, this book is for you.

Table of Contents

Chapter 1: Day 1 – Getting Started with Gamification
What is gamification?
What gamification isn't
Gamification is here to stay
Getting started
Case study – BBVA Game
Exercise – understanding your current customer interactions
Summary
Chapter 2: Days 2 to 4 – Setting Your Gamification Goals
Day 2 – understanding your company's goals
Day 3 – defining your business goals
Day 4 – determining your gamification goals
Day 4 – documenting key performance indicators
Exercises
Summary
Chapter 3: Days 5 to 9 – Getting Your Game Together
Day 5 – creating a mission statement
Days 6 to 9 – building the team
Exercise – taking stock
Summary
Chapter 4: Days 10 to 13 – Knowing Your Players
Day 10 – customers as players
Day 11 – marketing personas
Days 12 to 13 – bringing it all together
Creating your player personas
Summary
Chapter 5: Days 14 to 17 – Changing Behavior with Aesthetics
Day 14 – utilizing aesthetics
Day 15 – choosing the right type of fun
Day 16 – a case study
Day 17 – choosing your aesthetics
Summary
Chapter 6: Days 18 to 21 – Engaging Your Players with Dynamics
Day 18 – formulating dynamics
Day 19 – formalizing rewards
Days 20 to 21 – planning your dynamics
Summary
Chapter 7: Days 22 to 26 – Motivating with Mechanics
Day 22 – identifying mechanics
Day 23 – discovering mechanics
Days 24 to 25 – hunting down mechanics
Day 26 – choosing your mechanics
Summary
Chapter 8: Days 27 to 29 – Spreading the Word
Sharing
Spreading the word through evangelizing
Summary
Chapter 9: Day 30 – May the Odds Be Ever in Your Favor
Reviewing what you did
Building-in continuous feedback
Going beyond continuous feedback
Summary

What You Will Learn

  • Learn the foundational building blocks of gamification and tailor it to your industry and business
  • Determine your company’s gamification strategy and goals
  • Choose your gamification team and learn when it’s best to go in-house or outsourced
  • Discover and harness what truly motivates your customers
  • Align the look and feel of your gamification effort to your business and customer needs
  • Engage your customers by combining the right gamification dynamics and mechanics
  • Build a program that gives incentive to your customers to spread the word
  • Learn how to keep your gamification fresh and constantly engaging

In Detail

Gamification has taken the business world by storm as a proven method for improving customer engagement and in turn business revenue. More and more multi-million dollar companies are adopting this technique, and now we’ve scaled it down to work for your business.

Scot Harris, Strategist and Semi-Geek Marketing blogger, and Kevin O’Gorman, co-founder of the Georgia Game Developers Association and SIEGE Conference, have teamed up with Impackt to bring you this accessible, step-by-step tutorial. They’ll take you all the way from Gamification Rookie to Master in 30 days, using interactive exercises to equip you with all the tools of modern gamification. By planning and developing tailored rewards and challenges, you will attract new customers and keep existing clients coming back for more. Mastering this method will be the best thing you ever did for your business.

Authors

Table of Contents

Chapter 1: Day 1 – Getting Started with Gamification
What is gamification?
What gamification isn't
Gamification is here to stay
Getting started
Case study – BBVA Game
Exercise – understanding your current customer interactions
Summary
Chapter 2: Days 2 to 4 – Setting Your Gamification Goals
Day 2 – understanding your company's goals
Day 3 – defining your business goals
Day 4 – determining your gamification goals
Day 4 – documenting key performance indicators
Exercises
Summary
Chapter 3: Days 5 to 9 – Getting Your Game Together
Day 5 – creating a mission statement
Days 6 to 9 – building the team
Exercise – taking stock
Summary
Chapter 4: Days 10 to 13 – Knowing Your Players
Day 10 – customers as players
Day 11 – marketing personas
Days 12 to 13 – bringing it all together
Creating your player personas
Summary
Chapter 5: Days 14 to 17 – Changing Behavior with Aesthetics
Day 14 – utilizing aesthetics
Day 15 – choosing the right type of fun
Day 16 – a case study
Day 17 – choosing your aesthetics
Summary
Chapter 6: Days 18 to 21 – Engaging Your Players with Dynamics
Day 18 – formulating dynamics
Day 19 – formalizing rewards
Days 20 to 21 – planning your dynamics
Summary
Chapter 7: Days 22 to 26 – Motivating with Mechanics
Day 22 – identifying mechanics
Day 23 – discovering mechanics
Days 24 to 25 – hunting down mechanics
Day 26 – choosing your mechanics
Summary
Chapter 8: Days 27 to 29 – Spreading the Word
Sharing
Spreading the word through evangelizing
Summary
Chapter 9: Day 30 – May the Odds Be Ever in Your Favor
Reviewing what you did
Building-in continuous feedback
Going beyond continuous feedback
Summary

Book Details

ISBN 139781783000203
Paperback84 pages
Read More