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Making Big Data Work for Your Business

Sudhi Sinha

A guide to effective Big Data analytics
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Book Details

ISBN 139781783000982
Paperback170 pages

About This Book

  • Open up exciting new opportunities for your business with Big Data
  • Gain fresh insights into your customers and clients to make confident business decisions
  • A practical and accessible perspective on the most talked about development in business

Who This Book Is For

If your are interested in the power of Big Data to drive improvement in your business, then this book will help you build and initiate a project for positive change.

Table of Contents

Chapter 1: Building Your Strategy Framework
Using Big Data analytics to identify where to play and how to win, to grow your business
Understanding the changing landscape
Identifying the strategic implications
Spotting and simulating growing influences
Integrating new possibilities into planning
Developing strategies
Aligning existing initiatives
Cascading your strategy
Chapter 2: Creating an Opportunity Landscape and Collecting Your Gold Coins
Building your Data Catalog
The Gold Coin approach
Assessing your Gold Coin project
Building your Gold Mine
Chapter 3: Managing Your Big Data Projects Effectively
Recognizing how Big Data Analytics projects are different
Defining unique success criteria
Creating an Explore, Validate, Amplify framework for Big Data Analytics projects
Establishing a governance model
Treating customer-facing applications differently
A comprehensive approach for building an organizational Big Data Analytics infrastructure
Chapter 4: Building the Right Technology Landscape
Designing Big Data storage
Identifying the different technology layers
Selecting from your technology choices
Creating a visualization of your Big Data
Understanding the difference between Enterprise Data Warehouse and Big Data
Chapter 5: Building a Winning Team
Understanding the distinctive skills you need
Defining the team and structure
Building an extended ecosystem
Improving team alignment and performance
Motivating your team towards progress
Chapter 6: Managing Investments and Monetization of Data
Understanding how data creates value
Capturing the value of data
Understanding and capturing your Big Data costs
Monetizing your Big Data
Managing your Big Data investments
Chapter 7: Driving Change Effectively
Understanding changes caused by Big Data
Applying the IMMERSE framework to manage change
Creating stakeholder groups to drive change
Chapter 8: Driving Communication Effectively
Identifying your communication needs
Selecting your communication channels
Building your communication strategy
Building your communication plan
Engaging executives effectively
Monitoring and modulating your communication program

What You Will Learn

  • Define the scope of your Big Data project
  • Manage your project with a sharp and efficient approach
  • Build the right team and select the right tools right for you
  • Align your organization to the insights of Big Data and successfully manage change
  • Sustain the results to implement lasting change for a bright future

In Detail

Bridge the gap between data and decision.

Big Data has brought about a revolution in the way we do business. Essential business decisions can today be informed by the wealth of data now at our disposal. However, while Big Data may appear to be the answer to every business problem, for many, gaining real value from data – gaining business insights is a difficult task. Big Data, for many, is a big problem itself, with many struggling to reap the rewards that it promises. In this accessible and stimulating guide, Sudhi Sinha, management, technology and sustainability expert, provides a unique perspective on Big Data and how to derive maximum value from it – with sharp and careful analytics.

“this is a perfect starter for any manager who wants to understand and explore Big Data… The Big Data field is evolving quickly, and this book serves as a quick and practical introduction to the field.”
AnHai Doan, Professor, University of Wisconsin; Chief Scientist at WalmartLabs USA

This insightful and engaging book demonstrates that Big Data, to be most effective, needs to be weaved within the fabric of organization strategy. Without it, you are simply left with numbers and statistics, lacking purpose – lacking potency. Beginning with the essential stage of building a strategy framework for you Big Data analytics project, and integrating it within your wider business strategy, Sudhi provides you with the knowledge and insight to help you build a big data strategy that gets results.

Big data is one of the biggest buzzwords in the world of business today. And while it is true that it has opened up huge opportunities for businesses of all sizes, it is nevertheless difficult for many businesses to turn the reserves of numbers and statistics at their disposal into clear insights that can inform important business decisions. Beginning with the creation of a Big Data strategy and the identification of the key opportunities that it has the potential to unlock, the book will then demonstrate how to implement and manage your project with the best team and the right technology for your needs. Once this is in place you will then find out how to get the most from your Big Data insights, with effective organizational alignment and change management.


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