Gamification for Employee Engagement

Strategize, design, and implement gamification to successfully engage your employees

Gamification for Employee Engagement

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Akila Narayanan

Strategize, design, and implement gamification to successfully engage your employees
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RRP $29.99
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Book Details

ISBN 139781783001347
Paperback150 pages

Book Description

Akila Narayanan has over a decade of experience in the IT industry and is currently working as Project Manager with one of the global IT leaders. She is a social business enthusiast and evangelist with vast experience managing complex and strategic projects for insurance customers. She specializes in enabling social business and gamification for insurance customers, has published thought papers and created customer mindshare. She holds a bachelor’s degree in engineering from University of Madras and is PMP, AINS certified. She has completed the online gamification course offered by coursera.org.

Over the years, business environments have changed considerably, and the needs of the employees have changed along with it. A big challenge amongst businesses to retain and nurture the best talent. With gamification you have the opportunity, when done correctly, to engage and establish mutual trust and better retention. This book will show you what, where, when and how gamification should be applied within a business context. With focus on practical illustrations and creative ideas for implementation, by the end of this book you will feel confident on how to successfully incorporate gamification into your business.

Over the years, business environments have changed considerably, and the needs of the employees have changed along with it. A big challenge amongst businesses to retain and nurture the best talent. With gamification you have the opportunity to engage and establish mutual trust and better retention. This book will show you what, where, when and how gamification should be applied within for your business needs. With focus on practical illustrations and creative ideas for implementation, by the end of this book you will feel confident on how to successfully implement gamification to ensure a collaborative culture and sustaining engagement at your workplace.

Table of Contents

Chapter 1: Employee Engagement and Gamification
Understanding the employee needs
A classic case of employee engagement
Employee engagement quotient and the 5 Whys
Driving engagement the SMART way
Defining enterprise gamification
Gamification catalyst for employee engagement
Summary
Chapter 2: Gamification in Action
Gamification and organizational management
Gamification and enterprise business processes
Other key areas of applicability
Summary
Chapter 3: Enterprise Gamification – Strategize
The need for an enterprise gamification strategy
Defining the business objectives
Identifying the target audience
Understanding the target audience behavior
Validating the business case for gamification
A quick recap
The validation checklist
Summary
Chapter 4: Enterprise Gamification – Design
Understanding design thinking
Design thinking approach
Characterizing a design think tank
Why should we apply design thinking to gamification?
The design thinking process
A quick recap
Case study
Summary
Chapter 5: Enterprise Gamification – Implementation
Gearing up for implementation
Defining a roadmap for pilot implementation
Building the system
Measuring and monitoring outcomes
Scaling from pilot to full-blown launch
Summary
Chapter 6: Sustaining Outcomes and the Road Ahead
Sustaining outcomes
Developing adoption strategies
Beyond Points, Badges, and Leaderboard
Rewards approach
Seeding the culture
The road ahead
Summary

What You Will Learn

  • Understand employee expectations in the workplace
  • Learn the concept of enterprise gamification
  • Understand what, where, when and how gamification should be applied in a business enterprise context
  • Know how to drive employee engagement through gamification
  • Clarify the myths and expose the realities about gamification
  • Elucidate how to validate the business case for gamification
  • Empathize how to apply design thinking to gamification
  • Conceive creative ideas for implementation, adoption and sustenance

Authors

Table of Contents

Chapter 1: Employee Engagement and Gamification
Understanding the employee needs
A classic case of employee engagement
Employee engagement quotient and the 5 Whys
Driving engagement the SMART way
Defining enterprise gamification
Gamification catalyst for employee engagement
Summary
Chapter 2: Gamification in Action
Gamification and organizational management
Gamification and enterprise business processes
Other key areas of applicability
Summary
Chapter 3: Enterprise Gamification – Strategize
The need for an enterprise gamification strategy
Defining the business objectives
Identifying the target audience
Understanding the target audience behavior
Validating the business case for gamification
A quick recap
The validation checklist
Summary
Chapter 4: Enterprise Gamification – Design
Understanding design thinking
Design thinking approach
Characterizing a design think tank
Why should we apply design thinking to gamification?
The design thinking process
A quick recap
Case study
Summary
Chapter 5: Enterprise Gamification – Implementation
Gearing up for implementation
Defining a roadmap for pilot implementation
Building the system
Measuring and monitoring outcomes
Scaling from pilot to full-blown launch
Summary
Chapter 6: Sustaining Outcomes and the Road Ahead
Sustaining outcomes
Developing adoption strategies
Beyond Points, Badges, and Leaderboard
Rewards approach
Seeding the culture
The road ahead
Summary

Book Details

ISBN 139781783001347
Paperback150 pages
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