Scott FaranelloDo you want to write for packt?
Scott Faranello is a User Experience architect, designer, and leader who is passionate about UX, changing minds, and cultures within organizations and helping business teams understand the value of UX through socialization, collaboration, relationship building, and high-quality deliverables that focus on improving the customer/end user experience and the company’s bottom line. For the past 15 years, Scott has helped a diverse list of companies and clientele build strong, long-lasting solutions to a variety of complex problems. His drive to succeed is matched only by his never-ending desire to learn from his successes and failures. Today, as UX Lead at MassMutual, one of the largest life insurance companies globally, Scott is challenged every day to engage and build relationships with diverse business partners and to deliver outstanding experiences that set the standard and direction for the UX practice. It is a monumental task with incredible challenges, but Scott is dedicated and determined to see it succeed. In addition to this book, Scott has also authored another book for Packt titled Balsamiq Wireframes Quickstart Guide. He currently lives in Connecticut, USA, with his beautiful, loving wife and sons.