We have finally released information on the branding of Packt Enterprise and Packt Open Source. Have a look at the first books to be published into these new brands, Microsoft Silverlight 4 Data and Services Cookbook, and Moodle 1.9 Theme Design: Beginner’s Guide.
Julian has shown us what Packt Open Source will be doing with the community, broadening the Open Source Royalty Scheme and continuing the CMS Award. What can Packt Enterprise do along similar lines?
“Voluminous documentation is part of the problem, not part of the solution.” – Tom DeMarco
The decision to split Packt into two different brands might not sound the most conventional marketing strategy. However it’s something that we have given a lot of thought to, and is coming at the right time for us as a publisher and for yourselves as readers.