Sean Au, Thomas Power
October 7, 2018

486 pages

14 hours 34 minutes

Explore the differences between ICOs, cryptocurrencies, and tokens (offerings), enabling the reader to understand the ICO landscape, how millions were raised in minutes, and where the future of the tokenized economy is heading. Take a real-time journey, cutting through the myths, understanding token choices available to everyone.
More Information
  • The background of ICOs and how they came to be
  • The difference between a coin and a token, a utility and a security, and all the other acronyms you’re likely to ever encounter
  • How these ICOs raised enormous sums of money
  • Tokenomics: structuring the token with creativity
  • Why it’s important to play nicely with the regulators
  • A sneak peak into the future of ICOs from leaders in the industry

Tokenomics is the economy of this new world. This is a no-holds-barred, in-depth exploration of the way in which we can participate in the blockchain economy. The reader will learn the basics of bitcoin, blockchains, and tokenomics; what the very first ICO was; and how over a period of 5 years, various projects managed to raise the enormous sums of money they did. The book then provides insights from ICO experts and looks at what the future holds. By comparing the past, current, and future of this technology, the book will inform anyone, whatever motivates their interest.

The crypto shift of blockchains, ICOs, and tokens is much more than just buying bitcoins, creating tokens, or raising millions in a minute in an ICO. It is a new paradigm shift from centralized to decentralized, from closed to open, and from opaqueness to transparency. ICOs and the creation of tokens during the craze of 2017 needed a lot of preparation, an understanding of cryptocurrencies and of emerging legal frameworks, but this has spurred a new movement to tokenize the world.

The author gives an unbiased, authoritative picture of the current playing field, exploring the token opportunities and provides a unique insight into the developing world of this tokenized economy. This book will nourish hungry minds wanting to grow their knowledge in this fascinating area.

  • Interviews with key figures in Tokenomics
  • Unbiased evaluation and comparison of the different offerings
  • Conceptual analysis of the market’s reaction
  • League table showing current exposure
  • An account of the theoretical and current legal foundations of alt coins and tokens
  • A complete introduction to the phases of an initial coin offering
Page Count 486
Course Length 14 hours 34 minutes
ISBN 9781789136326
Date Of Publication 7 Oct 2018


Sean Au

Sean Au is a blockchain researcher and trainer with a B.E. (Hons) in Electrical Engineering and a Masters in Engineering Management from the Canterbury University in NZ. His masters' thesis 19 years ago was titled "Information Intermediaries," but with the rise of decentralization, that old model has surely crumbled. With over 15 years of experience in the field of IT, Sean started out as a programmer, and prior to entering the blockchain rabbit hole, he was an integration architect and consultant, joining cloud systems together. Sean is a Certified Bitcoin Professional (CBP) and designed and delivered NZ's first blockchain training course in association with the Blockchain Association of New Zealand (BANZ). Sean is the immediate past president and current education chair of BANZ and a member of the NZ ISO/TC307 committee on blockchains and distributed ledger technologies. Sean continues to contribute by building practical applications and sharing it with the local community as the co-organizer of the Wellington blockchain meetup and organizer of the Wellington smart contract meetup. Some of his projects include "Ubering Energy on the Blockchain" and placing his land title on the blockchain.

Thomas Power

Thomas Power is an author of 7 books since 1998 and has made over 1000 speeches in 56 countries covering all aspects of technology, social media, community building, cloud, and SaaS Apps. Now the world has shifted its attention to Blockchain, Bitcoin, Ethereum, ICOs, Tokenomics, Cryptonomics, Internet of Things, and Artificial Intelligence, and Thomas has shifted with the times, making presentations on these subjects to conferences and board members around the globe. Thomas is ranked No 11 in the Crypto 100 most Influential People. Thomas is also ranked No 9 in The Blockchain Fintech 100 People. Thomas has over 290,000 followers on Twitter and is ranked No. 1 in the world on LinkedIn with 680 written testimonials. Thomas is a board member and Director of six companies, including 9Spokes PLC in New Zealand who supply Barclays, Royal Bank of Canada, and Bank of New Zealand with Cloud SaaS AI solutions for small businesses and Team Blockchain Ltd based in London. As GDPR kicked in May 25th 2018, Thomas has woken up many executives to the power of Community Building on The Blockchain to avoid the penalty fines of 4% of global turnover. The next big development is for us all to hold our identity on The Blockchain so we can go through Know Your Customer (KYC) and AntiMoney Laundering (AML) processes with Banks and Financial Services companies in one click like Amazon Pay. This will further allow us all to trade with tokens for products and services from Brands so we are incentivized and rewarded with every interaction… much like the opening show of Black Mirror part three.