Fundamentals of SEMrush [Video]

Fundamentals of SEMrush [Video] Book Cover

Fundamentals of SEMrush [Video]

Justin Womack

Perform competitive analysis, boost SEO rankings, and create high-converting ad copies
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Video Details

ISBN 139781787122185
Course Length2 hours 26 minutes

Video Description

In this course, you will learn how to use SEMRush to research and analyze your online competition. Based on keyword and advertising research, we will demonstrate how to boost your SEO rankings and model your ad copy on successful competitor campaigns. You will also learn how to curate content and grow your social media presence using the SEMRush software. SEMrush is an SEO tool that performs the function of researching keywords, tracks your competitors by keeping a check on the keyword strategies they use, runs an SEO audit of your blog, looks for back-linking opportunities, and lots more.

We will be looking at the fundamentals of competitive analysis, domain analytics, keyword analytics, creating professional reports, how to use SEMrush to improve SEO, interpreting backlink reports for SEO, and brand monitoring.

Style and approach

The course is presented in a fun style that incorporates real-world examples and practical advice.

Table of Contents

Basics of SEMrush
The Course Overview
Introduction to SEMrush
What is Competitive Analysis
Identifying Competitors
Navigating the Dashboard
Objectives for Using SEMrush
Domain Analytics
Domain Overview
Organic Search Traffic
Paid Search Traffic
Backlinks
Display Advertising
Video Advertising
PLA Research
Keyword Analytics
Keyword Analytics Overview
Phrase Match
Related Keywords
Ads History
Keyword Difficulty
SEO Keyword Magic Tool
Creating Professional Reports
Generating Spreadsheet Reports from the Dashboard
Why Create Custom Reports
Navigating the Drag and Drop Reports Builder
Using SEMRush to Improve SEO
Identifying Niche Based Keywords and Phrase Match Keywords
Filtering Keyword Data for Organic and Paid Opportunities
Creating and Curating Content Based on Keyword Research
SEO Content Template
Interpreting Backlink Reports for SEO
Backlink Analysis
Backlink Competitor Analysis
Identifying Backlink Opportunities
Distinguishing between No Follow and Follow Links
Plan Paid Advertising Campaigns with SEMRush
Filtering Keyword Data for PPC Opportunities
Using Phrase Match and Related Keywords for Paid Traffic
Analyzing Competitor Ads, Ad Copy, and Results
Modeling Competitor Ads, Headlines, and Keywords
Projects and Site Auditing
Projects
Setting up a Site Audit
Site Audit Overview Report
Site Audit Issues Report
Social Media Audit
What Is the Social Media Tool
Configuring a Social Media Audit
Social Media Tool Overview Report
Specific Social Media Reports
Social Media Reporting Tools
Social Media Posts Data
Audience Trends
Social Media Activity Review
Social Media Engagement Data
Hashtags Engagement Data
Brand Monitoring
What Is Brand Monitoring
Configuring Brand Monitoring
Analyzing Your Results
Practical uses of Brand Monitoring in Your Business

What You Will Learn

  • Fundamentals of competitive analysis
  • Understand the process of performing domain analytics with SEMRush
  • Get acquainted with the process of running keyword position reports for your own and competitor sites
  • Create professional custom reports
  • View competitor ad copy for successful marketing campaigns
  • Curate content around top-ranking keywords to boost SEO rankings
  • Perform social media audits for your profiles and competitors
  • Perform site audits for your site and competitors

Authors

Table of Contents

Basics of SEMrush
The Course Overview
Introduction to SEMrush
What is Competitive Analysis
Identifying Competitors
Navigating the Dashboard
Objectives for Using SEMrush
Domain Analytics
Domain Overview
Organic Search Traffic
Paid Search Traffic
Backlinks
Display Advertising
Video Advertising
PLA Research
Keyword Analytics
Keyword Analytics Overview
Phrase Match
Related Keywords
Ads History
Keyword Difficulty
SEO Keyword Magic Tool
Creating Professional Reports
Generating Spreadsheet Reports from the Dashboard
Why Create Custom Reports
Navigating the Drag and Drop Reports Builder
Using SEMRush to Improve SEO
Identifying Niche Based Keywords and Phrase Match Keywords
Filtering Keyword Data for Organic and Paid Opportunities
Creating and Curating Content Based on Keyword Research
SEO Content Template
Interpreting Backlink Reports for SEO
Backlink Analysis
Backlink Competitor Analysis
Identifying Backlink Opportunities
Distinguishing between No Follow and Follow Links
Plan Paid Advertising Campaigns with SEMRush
Filtering Keyword Data for PPC Opportunities
Using Phrase Match and Related Keywords for Paid Traffic
Analyzing Competitor Ads, Ad Copy, and Results
Modeling Competitor Ads, Headlines, and Keywords
Projects and Site Auditing
Projects
Setting up a Site Audit
Site Audit Overview Report
Site Audit Issues Report
Social Media Audit
What Is the Social Media Tool
Configuring a Social Media Audit
Social Media Tool Overview Report
Specific Social Media Reports
Social Media Reporting Tools
Social Media Posts Data
Audience Trends
Social Media Activity Review
Social Media Engagement Data
Hashtags Engagement Data
Brand Monitoring
What Is Brand Monitoring
Configuring Brand Monitoring
Analyzing Your Results
Practical uses of Brand Monitoring in Your Business

Video Details

ISBN 139781787122185
Course Length2 hours 26 minutes
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