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Data Visualization: a successful design process

Andy Kirk

This book will benefit anyone who wants to discover effective, attractive ways to visually analyze and communicate data. With no special knowledge required, it’s an inspirational guide that teaches through examples and illustration.
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Book Details

ISBN 139781849693462
Paperback206 pages

About This Book

  • A portable, versatile and flexible data visualization design approach that will help you navigate the complex path towards success
  • Explains the many different reasons for creating visualizations and identifies the key parameters which lead to very different design options
  • Thorough explanation of the many visual variables and visualization taxonomy to provide you with a menu of creative options

Who This Book Is For

This book is for anyone who has responsibility for, or is interested in trying to find innovative and effective ways to visually analyze and communicate data.

There is no skill, no knowledge and no role-based pre-requisites or expectations of anyone reading this book.

Table of Contents

Chapter 1: The Context of Data Visualization
Exploiting the digital age
Visualization as a discovery tool
The bedrock of visualization knowledge
Defining data visualization
Visualization skills for the masses
The data visualization methodology
Visualization design objectives
Chapter 2: Setting the Purpose and Identifying Key Factors
Clarifying the purpose of your project
Establishing intent – the visualization's function
Establishing intent – the visualization's tone
Key factors surrounding a visualization project
The "eight hats" of data visualization design
Chapter 3: Demonstrating Editorial Focus and Learning About Your Data
The importance of editorial focus
Preparing and familiarizing yourself with your data
Refining your editorial focus
Using visual analysis to find stories
An example of finding and telling stories
Chapter 4: Conceiving and Reasoning Visualization Design Options
Data visualization design is all about choices
Some helpful tips
The visualization anatomy – data representation
The visualization anatomy – data presentation
Creating interactivity
Chapter 5: Taxonomy of Data Visualization Methods
Data visualization methods
Choosing the appropriate chart type
Chapter 6: Constructing and Evaluating Your Design Solution
For constructing visualizations, technology matters
The construction process
Approaching the finishing line
Post-launch evaluation
Developing your capabilities

What You Will Learn

  • A comprehensive and contemporary introduction to data driven visualization design and the most effective approaches to tackle any design challenge
  • How to achieve maximum impact with designs that engage on an aesthetic level and perform on a functional one
  • Foundation understanding of the human visual system
  • Identifying the purpose of your visualization and your projects parameters to determine overriding design considerations across your project’s execution
  • How to develop analytical questions and identify a visual narrative as you immerse yourself in your data, familiarizing with its inherent qualities
  • Apply critical thinking to visualization design and get intimate with your dataset to identify its potential visual characteristics
  • Appreciating the importance of an editorial approach to design and best practice approaches for tackling different data types and problem contexts
  • A thorough overview of the anatomy of a data visualization design and a menu of the most important and innovative visualization methods
  • Overview of the essential visualization tools and resources
  • Profile of some of the most impressive and inspiring contemporary visualization projects

In Detail

Do you want to create more attractive charts? Or do you have huge data sets and need to unearth the key insights in a visual manner? Data visualization is the representation and presentation of data, using proven design techniques to bring alive the patterns, stories and key insights locked away.

"Data Visualization: a Successful Design Process" explores the unique fusion of art and science that is data visualization; a discipline for which instinct alone is insufficient for you to succeed in enabling audiences to discover key trends, insights and discoveries from your data. This book will equip you with the key techniques required to overcome contemporary data visualization challenges.

You’ll discover a proven design methodology that helps you develop invaluable knowledge and practical capabilities.

You’ll never again settle for a default Excel chart or resort to ‘fancy-looking’ graphs. You will be able to work from the starting point of acquiring, preparing and familiarizing with your data, right through to concept design. Choose your ‘killer’ visual representation to engage and inform your audience.

"Data Visualization: a Successful Design Process" will inspire you to relish any visualization project with greater confidence and bullish know-how; turning challenges into exciting design opportunities.


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