Creating Data Stories with Tableau Public

More Information
  • Connect to various data sources and understand what data is appropriate for Tableau Public
  • Understand chart types and when to use specific chart types with different types of data
  • Join and aggregate data for use in Tableau Public data stories
  • Discover features of Tableau Public, from basic to advanced
  • Involve calculations in Tableau Public
  • Build geographic maps to bring context to data
  • Create dashboards from one or more separate data visualizations
  • Create filters and actions to allow greater interactivity to Tableau Public visualizations and dashboards
  • Publish and embed Tableau visualizations and dashboards in articles

Tableau Public is a very useful tool in anyone's data reporting toolbox that allows authors to add an interactive data element to any article. It allows investigative journalists and bloggers to tell a “data story”, allowing others to explore your data visualization. The relative ease of Tableau Public visualization creation allows data stories to be developed rapidly. It allows readers to explore data associations in multiple-sourced public data, and uses state-of-the-art dashboard and chart graphics to immerse the users in an interactive experience.

This book offers investigative journalists, bloggers, and other data story tellers a rich discussion of visualization creation topics, features, and functions. This book allows data story tellers to quickly gain confidence in understanding and expanding their visualization-creation knowledge, and allows them to quickly create interesting, interactive data visualizations to bring a richness and vibrancy to complex articles.

The book takes you from basic concepts in visualization creation, like connecting to data sources, cleansing data, chart types, common functions, map creation, and publishing to the Web, to more advanced functions.

It is a great overview and reference guide for beginner to intermediate Tableau Public data story tellers, and covers creation of Tableau Public visualizations of varying complexities.

  • Learn the basics of creating visualizations with Tableau using this concise reference book
  • Understand how to join and aggregate your data sources using Tableau
  • It is a step by step guide that uses examples to help you understand the key concepts and feature of Tableau Public
Page Count 218
Course Length 6 hours 32 minutes
ISBN 9781849694766
Date Of Publication 27 Nov 2015


Ashley Ohmann

Ashley Ohmann started her career in technology as a Flash and HTML developer at the Emory University School of Medicine while studying Classics as an undergraduate at Emory University. After learning how to write SQL to help create a fraud detection system for a client, she pursued information management and data analytics as a vocation. While working for a multinational manufacturing company, she was asked to evaluate Tableau Desktop and Tableau Server; consequently, her team became one of the first to implement the suite of tools for their enterprise.

Ashley's career with Tableau's products has included work as a consultant, trainer, and a professional services practice director. She is a frequent contributor to the San Francisco and Phoenix Tableau User Groups.

A native of Highlands, NC and Atlanta, GA, Ashley is a proud alumna of Rabun Gap – Nacoochee School. She also studied German and Chemistry at Mount Holyoke College before graduating from Emory. Ashley's roots go back to south Georgia; she grew up listening to the stories of her large extended family, which inspired her to spend her career helping other people learn how to tell their own stories using a variety of media. Currently, she lives in the Pacific Northwest with her family, where they enjoy skiing, the beauty of God's great creation, and practicing permaculture on their 10 acre farm.

Matt Floyd

Matt Floyd has worked in the software industry since 2000 and has held career roles from project management to technical writing and business intelligence analysis. His career has spanned many industries, including environment, healthcare, pharmaceuticals, and insurance.

Matt's hands-on experience with Tableau started in 2008 after evaluating alternatives to reporting and analytical software used by his clients. Since then, he has been a technical writer, implementation engineer, consultant, developer, and analyst in BI projects. His passion for Tableau stems from his fascination of discovery through data and the art, science, and power of data visualization. He is currently interested in text mining and the combination of that data with powerful visualizations that tell fascinating stories. He and his family live in metro Atlanta, and when not stuck in traffic, he sometimes offers musings on his blog covering various visualization topics at