Neil Benson started his CRM career as a sales professional dissatisfied with his organization's CRM system 15 years ago. Since then he has been selling, implementing, and customizing CRM systems with an emphasis on user adoption to maximize return-on-investment. In 2006, he founded Increase CRM, the UK's leading provider of hosted Microsoft Dynamics CRM and he currently works for Slalom Consulting in Los Angeles, California, as a CRM architect. He is a Microsoft Certified Technical Specialist for Microsoft Dynamics CRM and has been a Microsoft Most Valuable Professional for CRM since 2010. He is also a speaker at numerous CRM user groups and Microsoft conferences.