Adrian Ward

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Adrian Ward is an Oracle ACE Associate who started working in Siebel Analytics back in 2001 and quickly realized the potential in the technology. He formed the UK's first independent consultancy focusing purely on OBIEE (nee Siebel Analytics) and Oracle BI Applications. He has led many large successful OBIEE implementations in a wide range of business sectors, from investment banking to military operations. His deep technical OBIEE and BI Applications knowledge has been applied on dozens of projects throughout the globe, including HR, Sales, Service, Pharma, and Custom Analytics, which is enabling hundreds of thousands of users in their day-to-day roles.

He was also one of the first bloggers on Oracle BIEE at and today runs the Addidici OBIEE consultancy, which has operations in the UK, Europe, and South Africa. Adrian runs one of the largest Oracle BI networking groups on LinkedIn -- Oracle Business Intelligence, is an active tweeter (@Addidici), is a speaker at Oracle conferences, and helps others learn.

In his spare time, he loves sailing at Hayling Island, skiing, enjoying life with his family, and learning new technologies.

Books from Adrian Ward

  1. Oracle Business Intelligence Enterprise Edition 12c - Second Edition
    RRP $51.99 Save 81%
    A comprehensive guide from Oracle experts, that will act as your single point of reference for building an Oracle BI 12c system that turns data in actionable insight.
  2. Oracle Business Intelligence Enterprise Edition 11g: A Hands-On Tutorial
    RRP $35.99 Save 72%
    Utilizing the full potential of the Oracle Business intelligent Enterprise Edition is in easy reach with this tutorial. From first principles right through to developing your own tools, it’s the complete guide for beginners and intermediates.