UX Design - Understanding the User and Business [Video]

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UX Design - Understanding the User and Business [Video]

Chris R. Becker

Expand your knowledge domain on User Experience Design with Business Concepts
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Video Details

ISBN 139781788295109
Course Length3 hours and 10 minutes

Video Description

User Experience (UX) design is the theoretical understanding of how users interact with websites. It is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Everything humans interact with has an experience associated with it. Some are good, some are bad, but only recently have we begun to consciously design these experiences. We are now at the point when experience-design has suddenly exploded into the consciousness of business people and ordinary people all over the world. A poor user experience leads to losing out on customers and in turn the company loses money. UX Design: Understanding the User and Business is a breakthrough guide to defining what problem is being solved, starting off with how to understand business and user needs and define a problem, and how to start thinking about user experience.

You will start off by understanding business and UX design needs. Here you will learn about key performance indicators and experience gaps. Further you learn how to go about a problem statement and iterate it. Also get acquainted about user hypotheses and learn about user experience scenarios. Finally, explore the User Journey and Task development, building journey templates, a storyboarding template, and designing storyboarding sketches.

Style and Approach

In a step-by-step manner, these videos are an easy-to-understand guide, filled with real-world use cases on process, design, and techniques, and will help you build a strong foundation in user experience design

Table of Contents

Business and UX
The Course Overview
Business Needs
KPI’s - Key Performance Indicators
Persona User Needs and Business Needs
Experience Gap
Problem Definition
Users and Business and Problem
Write a Problem Statement
Iterating the Problem Statement
Define a Business Timeline
User Hypothesis
Define User Problemss
Write a User Hypothesis
Iterate Our User Hypothesis
Define User Goals
Iterate Surprising Insights
User Experience Requirements
Define Business Requirements
Build a Business Requirement Matrix
Write a Business Story
Identify Technology and Interactions
Share Requirements and User Stories
User Journey, Business Funnel, and Task Development
UX and Interaction Through a User Journey
Build a User Journey Template
Establish Questions and Interactions along the User Journey
Build out User Steps in the Business Funnel
User and Business Funnel Opportunities
Iterate and Share Your User Journey

What You Will Learn

  • Get familiar with the important concepts such as Key Performance Indicators, Experience Gaps, and more.
  • Understand Business and User needs and how to Define a Problem effectively.
  • Delve into learning about User Hypotheses, how to write a User Point of View, and Iterate Insights.
  • Discover UX scenarios, define, build, and write a UX scenario all by yourself
  • Understand the UX Journey, and build a storyboard template and sketches.

Authors

Table of Contents

Business and UX
The Course Overview
Business Needs
KPI’s - Key Performance Indicators
Persona User Needs and Business Needs
Experience Gap
Problem Definition
Users and Business and Problem
Write a Problem Statement
Iterating the Problem Statement
Define a Business Timeline
User Hypothesis
Define User Problemss
Write a User Hypothesis
Iterate Our User Hypothesis
Define User Goals
Iterate Surprising Insights
User Experience Requirements
Define Business Requirements
Build a Business Requirement Matrix
Write a Business Story
Identify Technology and Interactions
Share Requirements and User Stories
User Journey, Business Funnel, and Task Development
UX and Interaction Through a User Journey
Build a User Journey Template
Establish Questions and Interactions along the User Journey
Build out User Steps in the Business Funnel
User and Business Funnel Opportunities
Iterate and Share Your User Journey

Video Details

ISBN 139781788295109
Course Length3 hours and 10 minutes
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