UX Design - Understanding the User and Business [Video]

More Information
  • Get familiar with the important concepts such as Key Performance Indicators, Experience Gaps, and more.
  • Understand Business and User needs and how to Define a Problem effectively.
  • Delve into learning about User Hypotheses, how to write a User Point of View, and Iterate Insights.
  • Discover UX scenarios, define, build, and write a UX scenario all by yourself
  • Understand the UX Journey, and build a storyboard template and sketches.

User Experience (UX) design is the theoretical understanding of how users interact with websites. It is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Everything humans interact with has an experience associated with it. Some are good, some are bad, but only recently have we begun to consciously design these experiences. We are now at the point when experience-design has suddenly exploded into the consciousness of business people and ordinary people all over the world. A poor user experience leads to losing out on customers and in turn the company loses money. UX Design: Understanding the User and Business is a breakthrough guide to defining what problem is being solved, starting off with how to understand business and user needs and define a problem, and how to start thinking about user experience.

You will start off by understanding business and UX design needs. Here you will learn about key performance indicators and experience gaps. Further you learn how to go about a problem statement and iterate it. Also get acquainted about user hypotheses and learn about user experience scenarios. Finally, explore the User Journey and Task development, building journey templates, a storyboarding template, and designing storyboarding sketches.

Style and Approach

In a step-by-step manner, these videos are an easy-to-understand guide, filled with real-world use cases on process, design, and techniques, and will help you build a strong foundation in user experience design

  • Look into important concepts such as Key performance indicators, UX scenarios, and Experience Gaps.
  • Dive into understanding a User problem, Interact and find ways to reduce them
  • Get acquainted with User Journey and Task Development techniques building Storyboarding Templates and Sketches
Course Length 3 hours 10 minutes
ISBN 9781788295109
Date Of Publication 30 Nov 2017


Chris R. Becker

Chris R. Becker is an Imaginative and creative Sr. UX designer/IxD/design thinker and educator, a creative thinker with the ability to design across media platforms from the web to iOS and Android as well as SaaS and service design. He is a versatile designer and systems thinker with problem solving skills for User Experience Design, organized and passionate with a passion for following design problems from concept to finished product. He is well versed in Agile product development methodologies but flexible with the waterfall techniques as well. He applies LEAN UX methods to rapid prototyping, design research, and user testing to take ideas from the drawing board to the real world.

He leads Design thinking workshops and UX deliverables, all the while using communication skills both in the class room and for client presentations. Participates in making through Fine Art & Graphic Design background, which leads to a variety of creative thinking, design thinking, human center design research, user testing, and problem-solving skills. His studies have included courses in rapid prototyping, usability/heuristics, human centered design research, design thinking, painting, sculpture, drawing, print making, archetypes, graphic design, typography, systems theory, media theory, programming, drawing, motion, and art history.

Specialties: Design thinking, user experience design, information architecture, branding, identity design, conceptual modeling, rapid prototyping, user interface, brainstorming, product design, advertising, retail design, interactive art director, wireframes, application GUI design, multimedia presentations, production artist, web master, social media, UX strategy development.