User Experience Mapping

Understand your users, gain strategic insights, and make your product development more efficient with user experience mapping
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User Experience Mapping

Peter W. Szabo

Understand your users, gain strategic insights, and make your product development more efficient with user experience mapping

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Book Details

ISBN 139781787123502
Paperback352 pages

Book Description

Do you want to create better products and innovative solutions? User Experience Maps will help you understand users, gain strategic insights and improve communication with stakeholders. Maps can also champion user-centricity within the organisation.

Two advanced mapping techniques will be revealed for the first time in print, the behavioural change map and the 4D UX map. You will also explore user story maps, task models and journey maps. You will create wireflows, mental model maps, ecosystem maps and solution maps. In this book, the author will show you how to use insights from real users to create and improve your maps and your product.

The book describes each major User Experience map type in detail. Starting with simple techniques based on sticky notes moving to more complex map types.

In each chapter, you will solve a real-world problem with a map. The book contains detailed, beginner level tutorials on creating maps using different software products, including Adobe Illustrator, Balsamiq Mockups, Axure RP or Microsoft Word. Even if you don’t have access to any of those, each map type can also be drawn with pen and paper.

Beyond creating maps, the book will also showcase communication techniques and workshop ideas. Although the book is not intended to be a comprehensive guide to modern user experience or product management, its novel ideas can help you create better solutions. You will also learn about the Kaizen-UX management framework, developed by the author, now used by many agencies and in-house UX teams in Europe and beyond.

Buying this map will give you hundreds of hours worth of user experience knowledge, from one of the world’s leading UX consultants. It will change your users’ world for the better. If you are still not convinced, we have hidden some cat drawings in it, just in case.

Table of Contents

Chapter 1: How Will UX Mapping Change Your (Users) Life?
Getting started with User Experience Mapping
Summary
Chapter 2: User Story Map - Requirements by Collaboration and Sticky Notes
Why should you create user story maps?
Just tell the story
The grocery surplus webshop
How to create a user story
3 Cs – the process to turn stories into reality
The narrative flow
The user story map on the wall
Creating user story maps digitally
Summary
Chapter 3: Journey Map - Understand Your Users
F2P FPS (an example from the gaming industry)
Personas
Creating persona documents with Smaply
Task models
Designing the user journey
Summary
Chapter 4: Wireflows - Plan Your Product
The customer support chatbot
Wireframes
Wireframing with Balsamiq Mockups
Wireflow Improvement Workshop (WIW)
Summary
Chapter 5: Remote and Lab Tests for Map Creation
Samsung's  2017 redesign
Test objectives
Lab, remote, and guerrilla testing
How to test Samsung UK?
Private panel
Moderated versus unmoderated tests
The scenario
The pilot test
Testing with WhatUsersDo.com 
Summary
Chapter 6: Solution Mapping Based on User Insights
Contiki adventure
Tagging - the science of active watching
How to tag videos
The solution map
Five steps to create the solution map
Put the solution map to action
Summary
Chapter 7: Mental Model Map - A Diagram of the Perceived Reality
What's a mental model?
Buying a car 
How mental models work?
Longitudinal research
Mental model mapping
Using the mental model map
Summary
Chapter 8: Behavioral Change Map - The Action Plan of Persuasion
The Amazon miracle
Is it possible to change behaviors?
Credibility
The cue-routine-reward framework
Automate repetition 
Heuristic and systematic processing
The LEVER framework
Drawing the behavioral change map
Summary
Chapter 9: The 4D UX Map - Putting It All Together
The restaurant without tables
Sum of all maps
The MAYA map
Mental model snippets
Summary
Chapter 10: Ecosystem Maps - A Holistic Overview
Shutter Swipe – where photographers and models meet
The ecosystem
Creating hexagon maps
Using ecosystem maps
Stakeholder maps 
Summary
Chapter 11: Kaizen Mapping - UX Maps in Agile Product Management
Your opportunity
The manager and the map
Kaizen-UX manifesto
The three UX roles
The Kaizen-UX framework
UX strategy – the beginning of all maps
Summary
Chapter 12: References

What You Will Learn

  • Create and understand all common user experience map types.
  • Use lab or remote user research to create maps and understand users better.
  • Design behavioral change and represent it visually.
  • Create 4D user experience maps, the “ultimate UX deliverable”.
  • Capture many levels of interaction in a holistic view.
  • Use experience mapping in an agile team, and learn how maps help in communicating within the team and with stakeholders.
  • Become more user focused and help your organisation become user-centric.

Authors

Table of Contents

Chapter 1: How Will UX Mapping Change Your (Users) Life?
Getting started with User Experience Mapping
Summary
Chapter 2: User Story Map - Requirements by Collaboration and Sticky Notes
Why should you create user story maps?
Just tell the story
The grocery surplus webshop
How to create a user story
3 Cs – the process to turn stories into reality
The narrative flow
The user story map on the wall
Creating user story maps digitally
Summary
Chapter 3: Journey Map - Understand Your Users
F2P FPS (an example from the gaming industry)
Personas
Creating persona documents with Smaply
Task models
Designing the user journey
Summary
Chapter 4: Wireflows - Plan Your Product
The customer support chatbot
Wireframes
Wireframing with Balsamiq Mockups
Wireflow Improvement Workshop (WIW)
Summary
Chapter 5: Remote and Lab Tests for Map Creation
Samsung's  2017 redesign
Test objectives
Lab, remote, and guerrilla testing
How to test Samsung UK?
Private panel
Moderated versus unmoderated tests
The scenario
The pilot test
Testing with WhatUsersDo.com 
Summary
Chapter 6: Solution Mapping Based on User Insights
Contiki adventure
Tagging - the science of active watching
How to tag videos
The solution map
Five steps to create the solution map
Put the solution map to action
Summary
Chapter 7: Mental Model Map - A Diagram of the Perceived Reality
What's a mental model?
Buying a car 
How mental models work?
Longitudinal research
Mental model mapping
Using the mental model map
Summary
Chapter 8: Behavioral Change Map - The Action Plan of Persuasion
The Amazon miracle
Is it possible to change behaviors?
Credibility
The cue-routine-reward framework
Automate repetition 
Heuristic and systematic processing
The LEVER framework
Drawing the behavioral change map
Summary
Chapter 9: The 4D UX Map - Putting It All Together
The restaurant without tables
Sum of all maps
The MAYA map
Mental model snippets
Summary
Chapter 10: Ecosystem Maps - A Holistic Overview
Shutter Swipe – where photographers and models meet
The ecosystem
Creating hexagon maps
Using ecosystem maps
Stakeholder maps 
Summary
Chapter 11: Kaizen Mapping - UX Maps in Agile Product Management
Your opportunity
The manager and the map
Kaizen-UX manifesto
The three UX roles
The Kaizen-UX framework
UX strategy – the beginning of all maps
Summary
Chapter 12: References

Book Details

ISBN 139781787123502
Paperback352 pages
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