Oracle CRM On Demand Administration Essentials

More Information
  • Structured approach towards understanding CRMOD functions and features
  • Perform CRMOD configuration activities
  • Implement CRMOD with minimal customization
  • Extend CRM On Demand using webservices
  • Integrate CRM On Demand to external systems
  • Build real time reports and interactive dashboards
  • Manage your CRM On Demand data
  • Replicate your CRM On Demand instance
  • CRMOD help and Support systems
  • Extended solutions from CRMOD partners



The CRMOD software is built to world-class industry reference models of customer relationship management, and the service provides all the software and features you would need for a world-class customer relationship management practice. This knowledge is essential to keep the costs of investment low and return on the investment high.

"Oracle CRM On Demand Administration Essentials" describes the design and discipline of the software and service of CRMOD. It gives you the knowledge to embed the system to a high quality and sustainable effect in your business.

This book delves into the details of the CRMOD system to equip the implementation team with the knowledge of the model of customer relationship management to adapt, adopt and advance to suit your business, keep your customers delighted and your competitors gasping. CRMOD is a platform system providing online transactions, reports and analytics and integrations with other systems. Understanding the capabilities of each of these, and bringing them together suitably, helps you build a world-class practice of CRM.

The book will start from a definition of the practice of customer relationship management to using the Oracle CRM On Demand technology to support the practice. You will learn what you get out of the box, which can be quite a lot once you begin to explore it in depth. You will then learn to configure and customize the system for both your extended tactical needs and intensive strategic business needs.

  • Full of illustrations, diagrams, and tips with clear step-by-step instructions and real-time examples
  • Master Application Customization by learning custom page layouts, homepage layouts, search result layouts, and dynamic layouts
  • Understand User Management and Access Control
  • Interact effectively with Oracle Corporation in the maintenance of your CRMOD
Page Count 304
Course Length 9 hours 7 minutes
ISBN 9781849685009
Date Of Publication 19 Dec 2012


Padmanabha Rao

Kadirenahalli Venkata Padmanabha Rao has been in the industry for 14 years. He started with India's National Resource Data Management System project in 1998, working on a decision support system for the Zilla Panchayat of the Raichur district in the state of Karnataka. He was a research assistant for the World Bank's Environmental Management Capacity Building project in India. Paddy was an educator and an information technologist in the non-profit sector before joining CRMIT in 2007. In CRMIT, he brings his familiarity with research, development policy, and education to the technology table. He is a graduate of the National Institute of Technology at Hamirpur and lays equal store by atoms and bits with his training in engineering and economics. His academic interests include massive multiplayer mobile games and transportation problems. He is excited by the possibilities today to deliver a mind blowing experience on a large scale to customers.

Venkatesan Sundaram

Venkatesan Sundaram is a co-founder of CRMIT and is positioned as the Senior Director of Project Delivery/Consulting. Before CRMIT, he had worked in various consulting positions for Baan Info Systems, BroadVision, and Cognizant Technology Solutions. He specializes in implementation of CRM solutions across multiple verticals and also architected many e-commerce solutions. One of the implementations ( is the fastest-growing e-commerce site in India and the first mobile commerce application. At the time of its delivery, the project won PC Quest's "Maximum Social Impact for Indian people in 2004" and the "Best IT Implementation in India for 2005" awards. He holds a Post Graduation degree in Software Enterprise Management from the Indian Institute of Management, Bangalore, Bachelor's degree in Electrical Engineering, is certified in Production and Inventory Management (CPIM) by the American Production and Inventory Control Society, and is a certified Project Management Professional (PMP) by the Project Management Institute (PMI).