Free Sample
+ Collection

Getting Started with Flurry Analytics

Bhanu Birani

In today’s mobile app market you need to track your applications and analyze user data to give yourself the competitive edge. Flurry Analytics will do all that and more, and this book is the perfect developer’s guide.
RRP $14.99
RRP $24.99
Print + eBook

Want this title & more?

$12.99 p/month

Subscribe to PacktLib

Enjoy full and instant access to over 2000 books and videos – you’ll find everything you need to stay ahead of the curve and make sure you can always get the job done.

Book Details

ISBN 139781782177128
Paperback88 pages

About This Book

  • Analyze collective data using Flurry analytics to improve monetization strategies
  • Make your application more stable in the market by reacting to the results of your data analysis
  • Use Flurry to measure the acquired users in order to improve user engagement and retention

Who This Book Is For

This book is great for developers who want to track their applications instantly using Flurry analytics and who are looking to get a good grounding in how to use Flurry for analytics in their application. It’s assumed that you will have some experience with Objective-C and a basic understanding of object-oriented programming and programming in general. You must be enrolled as an iPhone developer in order to test the example projects on your device.

Table of Contents

Chapter 1: Getting Ready with Flurry
About Analytics
The importance of Analytics in the use of applications
The advantages of using Analytics
Setting up an account on Flurry Analytics
Integrating the library with your project
Setting up basic code
Chapter 2: Tracking Applications
Settings goals
Tracking time spent
Tracking errors
Tracking versions
User details
Location tracking
Controlling data
Chapter 3: Data Analysis
Funnel analysis
Portfolio Analytics
User Acquisition analysis
Customizing your dashboard
Crash Analytics
Big Data benefits
Chapter 4: Technical Analytics
Tracking your crashes
Stack traces
Tracking errors
Chapter 5: Using Your Data
Measuring user quality
User acquisition
User retention
User engagement
User monetization
Platforms and devices
Investors and sponsors
Crash detection
Daily and hourly reporting
User acceptance

What You Will Learn

  • Discover the concepts of data analysis using funnels and segmentation
  • Measure the value of acquired users to enhance traffic acquisition
  • Add events which can help you understand consumer behaviour
  • Track crashes and errors to magnify the stability of your applications
  • Understand the process of using gathered data to measure user quality and retention techniques
  • Read your crashes to make your application stellar in terms of performance
  • Identify your target audience by employing user metrics and demographics
  • Improve the customization of your metrics dashboard to quickly get all your key details in one place

In Detail

Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.

Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.

This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.


Read More