PrestaShop 1.5 Beginner’s Guide


PrestaShop 1.5 Beginner’s Guide
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Overview
Table of Contents
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Sample Chapters
  • Build a fully featured, attractive online shop with PrestaShop
  • Add and customize your shop’s products
  • Make more money by offering shipping and payment options to your site

Book Details

Language : English
Paperback : 260 pages [ 235mm x 191mm ]
Release Date : April 2013
ISBN : 1782161066
ISBN 13 : 9781782161066
Author(s) : Jose A. Tizon, John Horton
Topics and Technologies : All Books, CMS and eCommerce, Beginner's Guides, e-Commerce, Open Source

Table of Contents

Preface
Chapter 1: Getting Started
Chapter 2: Back Office
Chapter 3: Merchandising for Success
Chapter 4: Getting More Customers
Chapter 5: Tools, Newsletters, Extra Income, and Statistics
Chapter 6: Security and Disaster Recovery
Chapter 7: Checkouts and Shipping
Chapter 8: Ready to Sell
Chapter 9: Go… to the Future
Appendix A: Control Panel Quick Reference
Appendix B: Web Resources
Pop Quiz Answers
Index
  • Chapter 1: Getting Started
    • Know your business
    • Downloading PrestaShop
      • Technical requirements
    • Time for action – transferring files to your web host
    • Making a database
    • Time for action – creating a database
    • How to install PrestaShop
    • Time for action – the PrestaShop auto-installer
    • Post-install security
      • Deleting the install folder
    • Time for action – how to delete the install folder
      • Renaming the admin folder
    • Time for action – renaming the admin folder
    • Your shop front explained
    • Your shop-back explained
    • Time for action – logging in to your PrestaShop control panel
      • Control panel guided tour
    • Before we continue
    • Summary
    • Chapter 2: Back Office
      • Dashboard
      • Catalog
      • Orders
      • Customers
      • Price rules
      • Shipping and localization
      • Modules
        • Arranging key modules
        • Cart block
      • Time for action – installing the shopping cart module
      • What goes on your home page?
        • Unique Selling Proposition (USP)
      • Time for action – how to add your content to your home page
        • Secure payment
      • Time for action – using the content management system
        • Moving modules around
      • Time for action – moving modules
      • Preferences
      • Time for action – changing the default image size
      • PrestaShop themes
        • Finding themes
        • Choosing a great theme
        • Installing the themes
      • Time for action – installing a PrestaShop theme
      • Customizing your template
        • Important preliminary point
      • Time for action – creating a new template
        • Editing your CSS file
          • Background color
          • Font size
        • Themes summary
      • Time for action – uploading your company/store logo
      • Advanced parameters and administration
      • Time for action – making a customer account
        • Permanent links block
      • Stats
      • Creating the “must have” pages
        • Delivery
        • Legal notice
        • Terms and conditions
        • About us
      • Contacting your store
        • Contacts
      • Time for action – creating departments to contact
      • Multistore feature
      • Downloadable products
      • Are you an existing user of osCommerce? Let’s import it to PrestaShop
      • Summary
      • Chapter 3: Merchandising for Success
        • Shop categories
          • Planning your category structure
          • Creating your categories
        • Time for action – how to create product categories
          • Creating content for your categories and subcategories
        • Time for action – adding category descriptions
        • Adding products
          • Product descriptions that sell
            • Actually selling the product
            • Ask for the sale
          • Create some images with GIMP
        • Time for action – how to add a product to PrestaShop
        • Highlighting products
          • New products
        • Time for action – how to highlight your newest products
          • Specials
        • Time for action – creating a special offer
          • Recently viewed
          • Best sellers
        • Accessories
        • Time for action – creating an accessory
        • Features
        • Time for action – using PrestaShop's features
        • Attributes
        • Time for action – an attributes example
        • Customizing
        • Time for action – allowing your customers to customize
        • Product mania!
        • Summary
        • Chapter 4: Getting More Customers
          • SEO: Search Engine Optimization
            • Which keywords should we use?
              • Discovering the value of keywords
          • Meta tags
            • Types of meta tags
          • Time for action – PrestaShop meta tags
          • Tag clouds
          • Time for action – creating a tag cloud
          • Friendly URLs
          • Time for action – how to get search-friendly URLs
          • Canonical URLs
          • Time for action – choosing your canonical URL
          • Writing and displaying articles
            • Good ideas when writing articles
              • Make your articles easy to read
              • Think about your audience
              • Sell, but sell subtly
            • Page formatting and keyword density
              • How many times should the keywords/phrases be used?
            • Quick tips
            • Writing the summary
          • Using the CMS
          • Time for action – creating the article
          • robots.txt
          • Time for action – creating robots.txt
          • Helping Google with sitemaps
          • Time for action – Google sitemaps tutorial
          • PrestaShop search weightings
            • Switching languages
          • Time for action – enabling a second language
            • Creating translations
          • Time for action – translating product descriptions
          • Time for action – translating your whole website
            • Languages conclusion
          • Summary
          • Time for action – creating a Quick access
          • E-mail marketing with newsletters
            • Most people don't buy!
              • Why?
              • The stages of e-mail marketing
            • Setting up the newsletter module
          • Time for action – the newsletter module
            • Switching on product notifications
          • Time for action – product notifications
            • Powerful newsletter modules
            • Building a big list of subscribers
            • Understanding what a newsletter is
              • Incentives
              • Offering more via e-mail
            • Creating newsletters
              • Product information
              • Genuine news
              • Designing your newsletters
            • Sending newsletters
              • A quick word about spam
              • Using a PrestaShop module to send newsletters
              • Using your web host to send newsletters
              • A dedicated e-mail service provider to send newsletters
              • A free e-mail system to send newsletters
              • Getting your subscriber list
          • Time for action – accessing your e-mail list
            • Setting up Google AdSense in PrestaShop
          • Time for action – installing Google AdSense
          • Setting up PrestaShop statistics
            • Graph and grid engines
            • Statistics modules
          • Time for action – setting up statistics engines and modules
            • Exploring the statistics options
          • Installing Google Analytics
            • Getting a Google Analytics account
          • Time for action – installing Google Analytics
            • Using Google Analytics
          • Summary
            • Chapter 6: Security and Disaster Recovery
              • Types of attacks
                • Common sense issues
                • Brute force
                • SQL injection attack
                • Cross-site scripting
                • User error
              • Employees and user security
              • Time for action – creating users
              • Profiles
              • Time for action – creating profiles
              • Permissions
                • Permissions and their levels
              • Time for action – configuring permissions to profiles
              • SSL – Secure Sockets Layer
                • Shared SSL, dedicated SSL, or no SSL
                • Setting up SSL in PrestaShop
              • Time for action – setting up SSL in PrestaShop
              • Making a copy of your store
                • Introducing the backup process
                  • Frequency
                • Backing up your database
              • Time for action – backing up your database
                • Backing up your files
              • Time for action – backing up your files
              • Using your copy
                • Restoring the database
              • Time for action – how to restore the database
                • Restoring the files
              • Time for action – restoring your files
                • Assessing what went wrong
              • Upgrading PrestaShop
              • Time for action – how to upgrade PrestaShop
              • This chapter in a nutshell
              • Summary
              • Chapter 7: Checkouts and Shipping
                • Handling payments
                  • Which payment provider should I use?
                    • Merchant accounts
                  • PayPal, Google Checkout, bank wire, or cash on delivery?
                    • SSL requirements
                    • Cost
                    • Getting your money
                    • Flexibility
                    • Chargebacks
                    • Friendliness
                    • Conclusion
                • Using PayPal
                  • PayPal account
                  • Setting up your PayPal checkout
                • Time for action – installing the PayPal module
                • Using Google Checkout
                  • Installing the checkout
                • Time for action – how to set up Google Checkout payments
                  • Cheque
                  • Cash on delivery
                  • Bank wire
                • Sales taxes
                • Time for action – setting up PrestaShop to handle sales tax
                • One page checkout
                • Guest checkout
                • Currencies
                  • Adding a currency
                • Time for action – adding a currency
                  • Setting currency rates
                • Time for action – setting a currency rate
                  • Auto exchange rate updates
                • Vouchers
                  • Creating a voucher
                • Time for action – creating a voucher
                  • Giving the vouchers to your customer
                • Shipping options
                  • Super-simple shipping configuration options
                  • Common shipping scenarios
                    • Shipping calculated by sale value
                • Time for action – configuring shipping by sale value
                  • Configuring shipping by weight
              • Time for action – how to configure shipping by weight
                • Shipping configuration in depth
              • Gift wrapping and recycled packaging
              • Time for action – setting up gift wrapping and recycled packaging options
              • Your PrestaShop so far
              • Summary
                • Chapter 8: Ready to Sell
                  • Creating an account and placing an order
                  • Time for action – creating an account and placing an order
                  • Repeat business with a customer loyalty scheme
                  • Time for action – setting up your loyalty scheme
                  • Getting some product comments
                    • All about comments
                    • How to get some product comments
                  • Time for action – getting some feedback for your products
                  • Putting up a discount voucher on the front page
                    • Creating the voucher (reminder)
                    • Showcasing the voucher
                  • Time for action – putting your voucher on the home page
                  • Registering with the search engines
                    • Registering
                  • Time for action – registering with the search engines
                  • Marketing your site
                    • How to write good posts
                      • Write at your skill level
                      • Social share buttons
                      • Criticism
                      • Don't shamelessly promote yourself
                  • Promoting your store using social media
                    • Twitter
                      • Branding your profile
                      • Following others
                      • A lightning guide to tweeting
                      • Twitter summary
                    • Facebook
                      • Avoid spamming
                      • Start a group
                      • Start an event
                      • Start a page
                    • Social media conclusion
                  • Handling orders and checking payments
                    • Creating order messages
                  • Time for action – creating messages
                    • Statuses
                • Time for action – statuses
                  • Checking payments
                  • Processing an order
                • Time for action – how to process an order
                • More about the Customers and Orders tabs
                  • Groups
                • Time for action – creating and using groups
                  • Customers
                  • Carts
                  • Invoices
                • Time for action – Invoices
                  • Merchandise returns
                • Summary
                  • Chapter 9: Go… to the Future
                    • Why are we here?
                    • The power of e-commerce and a passive income
                      • The busy billionaire
                    • Learning from competitors
                    • Perpetual analysis, improvement, and marketing
                      • Analyzing statistics
                        • PrestaShop statistics
                        • Google Analytics
                      • Improvement
                        • Optimizing your articles, product descriptions, and category descriptions
                        • Adding new articles
                      • Marketing
                      • Devising a routine and sticking to it
                    • Time for action – making a plan
                    • The big secret
                      • High street retail
                      • Duplication
                        • Look at it like this
                        • An analogy to explain
                        • What about all these corner shops?
                      • Technical duplication tips
                        • Varying your payment provider
                        • Varying your web host
                        • Varying your content
                        • Varying your cart software
                        • Try something totally new
                    • The future of e-commerce and PrestaShop
                    • Picture this
                    • Summary
                    • Appendix A: Control Panel Quick Reference
                      • Catalog
                        • Products
                        • Categories
                        • Monitoring
                        • Attributes and Values
                        • Features
                        • Suppliers
                        • Image Mapping
                        • Tags
                        • Attachments
                      • Orders
                      • Customers
                      • Price Rules
                        • Cart Rules
                        • Catalog Price Rules
                      • Shipping
                      • Localization
                      • Modules
                        • Modules & Themes Catalog
                        • Positions
                        • Payment
                      • Preferences
                      • Advanced Parameters
                        • Administration
                        • Stats
                      • Appendix B: Web Resources
                        • PrestaShop related resources
                        • Sales and marketing
                        • Technical
                        • Resources
                        • Other shopping carts and content management systems
                        • Other

                        Jose A. Tizon

                        Jose A. Tizon studied computer engineering at the University of Huelva and Czech Technical University in Prague. He started developing websites as a hobby in the year 2000. It then became a profession, as he is now a Software Development Engineer at Amazon. In this way, he has developed e-commerce websites for small and big companies in Spain, Czech Republic, and the UK, finding a new experience in every single one. Jose spends his spare time with his love, Yolanda, and in developing new ideas.

                        John Horton

                        John Horton spends his working hours helping people make their websites/apps/e-commerce enterprises successful through his business, www.HadronWebDesign.com. He also encourages the pursuit of mathematics through the free Android app, MathLegends which is available on www.MathLegends.com. In his spare time he likes shooting zombies with his two sons.
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                        Sample chapters

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                        What you will learn from this book

                        • Build an online shop with PrestaShop
                        • Quickly configure and install PrestaShop
                        • Use PrestaShop catalog features to present your products in an enticing and professional manner
                        • Customize and configure the look and feel of your PrestaShop to make it unique and professional
                        • Connect PrestaShop to a choice of payment handlers to take online payments
                        • Secure PrestaShop using a wide range of built-in features and other tactics
                        • Master the ins and outs of handling shipping, taxes, and currencies in PrestaShop
                        • Market your new business using e-mail, social media, SEO, articles, blogs, forums, and more

                        In Detail

                        PrestaShop is an open source, e-commerce solution which allows you to build a highly functional, flexible, and attractive online store.

                        In"PrestaShop 1.5 Beginner’s Guide" you will learn how to set up, extend, and personalize your own online shop. Newly updated to focus on PrestaShop 1.5, this book features descriptive and practical tutorials on everything you need to make a splash in the world of e-commerce.

                        If you want to start selling your products online but are a bit daunted about shipping, tax, and designing your online presence, then this is the book for you.

                        This practical book starts by showing you how to download, install, and configure your own shop. Using a step-by-step approach, this book takes you through the processes required to create a fully functioning online shop with the potential to make you serious money.

                        With distinct chapters on the methods required to make your products stand out to your customers better, this title will enable you to create and customize a vivid, online presence to get people visiting your store and buying your goods.

                        Targeting further sales, this book then shows you how to develop a targeted search engine optimization campaign to get new customers and keep existing customers returning. From here you will learn how to tackle complicated tax rates and shipping costs efficiently and with less hassle to ensure your customers are satisfied with your service.

                        If you want to start your own e-commerce business using PrestaShop, then this book will show you how.

                        Approach

                        This book is written in a friendly voice with lots of tips, tricks, and screenshots to help you set up, extend, and personalize your own online shop. If you want to start your own e-commerce business, then this book will help you do that.

                        Who this book is for

                        This book is for people who are interested in creating an online shop. Basic HTML and CSS skills would be beneficial but are not required as we will provide you with all the code and know-how you need.

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