OpenX Ad Server: Beginner's Guide


OpenX Ad Server: Beginner's Guide
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  • Develop a professional advertising solution for a web site that meets the business requirements by following the creation of an example site with the help of easy-to-follow steps and ample screenshots
  • Initiate an advertising campaign and add banners using your creativity to develop an impressive web site
  • In-depth practical approach providing you with a better and faster ad-server solution to sway your advertising needs for a blog or web site
  • Packed with hands-on-examples and clear explanations for better understanding

Book Details

Language : English
Paperback : 300 pages [ 235mm x 191mm ]
Release Date : March 2010
ISBN : 1849510202
ISBN 13 : 9781849510202
Author(s) : Murat Yilmaz
Topics and Technologies : All Books, Networking and Servers, Beginner's Guides, Open Source


Table of Contents

Preface
Chapter 1: Introduction and Installation of OpenX Ad Server
Chapter 2: Start Ad Serving with OpenX
Chapter 3: Advertisers and Campaigns
Chapter 4: Filling Campaigns with Banners
Chapter 5: Adding Websites and Zones
Chapter 6: Taking Advantage of Channels
Chapter 7: OpenX Account Management
Chapter 8: User and Account Preferences
Chapter 9: Upgrading OpenX
Chapter 10: Using Reports and Statistics
Appendix: Pop Quiz Answers
Index
  • Chapter 1: Introduction and Installation of OpenX Ad Server
    • Basics of OpenX Ad Serving
    • Main features of OpenX Ad Server
    • System requirements
    • Installing OpenX
      • Downloading OpenX
    • Time for action – downloading OpenX
      • Uploading OpenX files
    • Time for action – uploading OpenX using cPanel file manager
    • Time for action – uploading OpenX using an FTP client
      • Setting file permissions
    • Time for action – setting file permissions
      • Creating a MySQL database and user
    • Time for action – creating a MySQL database and user
      • OpenX installation wizard
    • Time for action – using OpenX installation wizard
    • Summary
  • Chapter 2: Start Ad Serving with OpenX
    • Basic OpenX Ad serving steps diagram
    • Sample Amazon.com banner serving flowchart
    • Time for action – adding Amazon.com as an advertiser
    • Time for action – adding a campaign for Amazon.com
    • Time for action – adding a banner to Toys & Games Amazon campaign
    • Time for action – adding a website to OpenX
    • Time for action – adding a zone to the website
    • Time for action – linking the Amazon banner to the zone
    • Time for action – serving the banner on the website
    • Summary
  • Chapter 3: Advertisers and Campaigns
    • Advertisers
    • Adding an advertiser
    • Time for action – adding Apple as an advertiser
    • Campaigns
      • Inventory of a website
      • In-house versus paid campaigns
    • Campaign types in OpenX
    • Understanding campaign priorities
    • Campaign revenue information
    • Adding campaigns to an advertiser
    • Time for action – adding a contract type campaign for Apple
    • Time for action – adding a Contract (Exclusive) type campaign
    • Tips for efficient advertiser and campaign management
      • Tip 1: Using a consistent naming convention
      • Tip 2: Using duplicate campaign function
      • Tip 3: Filtering active campaigns
      • Tip 4: Guaranteeing campaign impressions on a zone
    • Summary
  • Chapter 4: Filling Campaigns with Banners
    • Banners
    • Understanding banner types
      • Local banners using webserver
    • Time for action – adding a local webserver banner to Apple Inc - Mac Devices campaign
      • Local banners using SQL
        • Local banners using webserver—advantages and disadvantages
        • Local banners using SQL—advantages and disadvantages
      • Generic HTML banners
    • Time for action – adding Google AdSense ads with OpenX
      • Generic HTML banners—advantages and disadvantages
    • Generic Text banners
      • Generic text banners—advantages and disadvantages
    • External banners
  • Time for action – adding an external banner type for Amazon
    • External banners—advantages and disadvantages
  • Targeting visitors with banner delivery options
    • Understanding geotargeting
  • Time for action – Amazon Halloween banner targeting US visitors
  • Summary
  • Chapter 5: Adding Websites and Zones
    • Websites and zones
    • Zone types
      • Adding websites and zones to OpenX
    • Time for action – adding a website to OpenX
    • Time for action – adding a banner type zone to website
      • Zone invocation code
    • Time for action – putting zone invocation code into our website
    • Time for action – linking a banner to a zone
      • Understanding zone probablities
        • Scenario 1: Only one banner in the zone
        • Scenario 2: Two Remnant type banners from the same campaign
        • Scenario 3: Two Contract Banners and One Remnant Banner
    • Adding zones in Blogger and WordPress blogs
    • Time for action – adding zone invocation code to blogger
    • Time for action – adding zone invocation code to a WordPress blog
      • Understanding advanced zone properties
    • Time for action – setting advanced zone properties
      • Dynamic zone sizes
    • Time for action – applying dynamic zone sizes
    • Summary
  • Chapter 6: Taking Advantage of Channels
    • Site Source
    • Time for action – labeling zones with site source parameter
    • Channels
      • Website channel
    • Time for action – achieving targeting with website channels
      • Global channel
    • Time for action – adding a global channel
    • Summary
  • Chapter 7: OpenX Account Management
    • OpenX account types
    • Working with manager accounts
    • Time for action – adding a manager account
    • Working with advertiser accounts
    • Time for action – adding an advertiser account
    • Accounts and permissions chart
    • Summary
  • Chapter 8: User and Account Preferences
    • Changing OpenX name, e-mail, and password
    • Time for action – changing OpenX name, e-mail, and password
    • Banner preferences
    • Time for action – changing banner preferences
    • Time zone preferences
    • Time for action – changing time zone preferences
    • User logs
    • Time for action – checking user logs
    • Summary
  • Chapter 9: Upgrading OpenX
    • OpenX version
    • Time for action – checking OpenX for upgrades
    • Current OpenX files
    • Time for action – backing up OpenX files and database
    • New OpenX files
    • Time for action – downloading the latest OpenX files and uploading them to the server
    • Configuration file and banner images
    • Time for action – copying the configuration file and image banners
    • Update wizard
    • Time for action – running the upgrade wizard
    • Summary
  • Chapter 10: Using Reports and Statistics
    • Advertisers and campaigns statistics
    • Time for action – getting advertisers and campaign statistics
    • OpenX advanced reports
      • Advertising analysis report
    • Time for action – getting advertising analysis reports
    • Summary
  • Appendix: Pop Quiz Answers
    • Chapter 1
      • understanding system requirements
    • Chapter 2
      • understanding the basics
    • Chapter 3
      • understanding different campaign types
    • Chapter 4
      • understanding different banner types
    • Chapter 5
      • understanding banner zone linking
      • understanding dynamic zone sizes
    • Chapter 6
      • understanding channels
    • Chapter 7
      • understanding OpenX account management
    • Chapter 8
      • understanding user and account preferences
    • Chapter 9
      • understanding upgrading OpenX process
    • Chapter 10
      • understanding OpenX reports and statistics

Murat Yilmaz

Murat Yilmaz is a software developer and an online entrepreneur who lives in Antalya, Turkey. He has over 10 years of experience in different IT fields, including development of web-driven solutions, large databases, and OLAP systems. He has worked in several multinational companies in Istanbul and Moscow as a consultant. He currently runs his own blog and an e-commerce and online advertising network. He holds a bachelor's degree in Computer Science from Marmara University at Istanbul. He spends his free time playing progressive rock songs, online chess, and reading scientific books.

He has also authored two other books, OpenCart 1.4: Beginner's Guide and OpenX Ad Server: Beginner's Guide.

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Sample chapters

You can view our sample chapters and prefaces of this title on PacktLib or download sample chapters in PDF format.

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What you will learn from this book

  • Learn the essentials of online advertising from the advertiser and publisher points of view
  • Install and utilize OpenX Ad Server effectively to make your business run faster
  • Get to know the usage of all the campaign and banner types
  • Manage ad campaigns and banners on multiple web sites from a centralized platform
  • Display ads according to their importance and alter the under-performing ads easily and swiftly
  • Learn the most effective way to work with web site ad zones
  • Maximize your profits by selling your ad space on your blogs and web sites effectively
  • Take full advantage of GeoTargeting for generating maximum revenue by showing ads according to visitor origin
  • Utilize the channels to show relevant ads based on the content of web sites
  • Integrate Google AdSense and Amazon ads with your web sites using OpenX
  • Convert OpenX Ad Server into a multi-user ad management platform for advertisers, publishers, and ad agencies
  • Track the success of any ad campaign, banner or web site zone using detailed statistics, and reports

In Detail

OpenX is the world's leading independent ad server and it provides you with the simple tools you need to make money from advertising. Although OpenX is a fast, robust ad serving solution to power all of your digital advertising, it can be challenging to get beyond the basics and build an advertising system that meets your needs perfectly.

This practical guide gives you a hands-on experience on using OpenX Ad Server, helping you develop feature-rich and professional advertising solutions for web sites with world-class ad serving functionality. The book explores the powers of OpenX Ad Server and provides you with impressive ad server solutions.

OpenX Ad Server Beginner's Guide will help you gain control over all the advertising needs of your blogs and web sites on a centralized ad-serving platform, for much easier management than traditional with methods. You will be able to run your own ads and sell your ad space to advertisers at the same time. You will learn how to serve ads according to origin of the visitors using GeoTargeting features. Combined with OpenX Channels, you will maximize your online revenue with relevant ads. This book also tells you how you can integrate other popular Ad networks like Google AdSense, Amazon and so on. Using OpenX for multiple accounts, tracking the success of ad campaigns using statistics, and reports are also discussed in detail.

This step-by-step guide to building advertising solutions for web sites helps you to get the most out of OpenX Ad Server's many powerful features

Approach

Written with a step-by-step but friendly and engaging approach, this Packt Beginner's Guide is designed to be placed alongside the computer as your guide and mentor. Step-by-step tutorials are boosted by explanations of the reasoning behind what you are doing. You will quickly pick up the necessary skills, tips, and tricks for building a successful OpenX ad server with practical examples that help you to learn by experiment and play.

Who this book is for

If you are an enthusiast with clear IT basics, who wants to use OpenX ad server for advertising, then this book is for you.

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