Get the most out of Packt's new Salesforce CRM: The Definitive Admin Handbook

October 2011 | CRM, Enterprise

Packt has announced the publication of Salesforce CRM: The Definitive Admin Handbook, a comprehensive, power-packed guide covering everything from setup and configuration, to the customization of Salesforce CRM. Written by Paul Goodey this book includes real-world business scenarios for Salesforce CRM.

Customer Relationship Management (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.

This book will help readers master the mechanisms for controlling access to, and the quality of, data and information sharing. Also, it will show users how to get the maximum benefit by teaching them how to enhance and customize Salesforce CRM. With practical, step-by-step experience, this handbook starts with the initial user, moves on to security setup, and then progresses to higher level tasks such as configuration, data management, and data analytics.

Readers can improve the setup and avoid some common pitfalls using tips and tricks gained from real-world experiences. They would be able to enhance and extend the core platform via AppExchange, Visualforce pages, components, Apex controllers, and triggers. It helps automate business activities by using Workflows and helps generate meaningful data and workflow reports that deliver results.

Administrators who want to develop and strengthen their Salesforce CRM skills in the areas of configuration and system management will find this book to be a worthwhile addition to their library. For more information please visit: www.PacktPub.com/salesforce-crm-definitive-admin-setup-configuration-customization-handbook/book


Salesforce CRM: The Definitive Admin Handbook
 A comprehensive, power-packed guide for all Salesforce Administrators covering everything from setup and configuration, to the customization of Salesforce CRM

For more information, please visit: www.packtpub.com/salesforce-crm-definitive-admin-setup-configuration-customization-handbook/book

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