Piwik Web Analytics Essentials by Packt, a comprehensive guide to knowing everything practical about Piwik

October 2012 | Open Source

Packt's latest publication 'Piwik Web Analytics Essentials' is a handy guide to learning and implementing the flexible analytics tool Piwik. Piwik is a free software alternative to Google Analytics that is already providing real time analytics for more than 320,000 websites! (source: http://piwik.org/)

Piwik Web Analytics Essentials enables readers to learn how to track customers on their websites and apps and improve conversion rates quickly. It shows readers how to install Piwik on a web server, add Piwik tracking to websites, customize Piwik JavaScript tracking code, and be able to track: goals and marketing campaigns, events, e-commerce sales, lost sales and conversion rates.

The book is a step-by-step comprehensive tutorial that comes packed with code and all the necessary screenshots for a quick and easy Piwik learning. Right from installing Piwik Open Source Analytics and tracking website visitors within an hour, the book shows how to track custom events and programmatically trigger tracking events, and continues with e-commerce tracking and advanced Piwik API usage.

Piwik Web Analytics Essentials is designed for everyone ranging from a reader who is new to web analytics to seasoned coding expert wanting to make a switch to Piwik. The book makes it available for newbies to learn about installing tracking, customizing the JavaScript for custom requirements while advanced readers learn about mixing JavaScript with PHP, Flash, and other languages in order to write plugins for custom software.

The book is now available for purchase from the publisher page in digital (iPad, Kindle, and PDF versions) and paper formats: http://www.packtpub.com/piwik-web-analytics-essentials/book

Piwik Web Analytics Essentials