Packt Set to Launch Two New Brands

April 2010 | Enterprise, Open Source

As evidenced by the re-launched website, Packt is making some big changes at the moment. The biggest of these may well be that it is due to launch two new brands – Packt Enterprise and Packt Open Source – over the coming few weeks.

The launch of these brands will help Packt to further improve its specialization in various subject areas, improving the relevance and quality of books, and allowing closer work with the relevant communities and people.

In brief, Packt Enterprise will focus on enterprise software, created and sold by businesses, usually for use in other businesses. Packt Open Source, meanwhile, will focus on software built around the open source licence, and used by a variety of people from business professionals to individual developers.

More information will be released on a frequent basis about this brand launch, and a blog is due to go live within the coming days. A lengthier article about the brand launch will be put up by the end of the week, offering more insight into the rationale behind these changes.

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