Develop and implement a systematic CRM plan using Packt's new book

March 2011 | CRM, Open Source

Using CiviCRM is a new book from Packt that will teach readers to build a CRM, which conforms to their needs and to integrate it with Drupal and Joomla!. Written by Brian Shaughnessy and Joseph Murray, this book will assist readers to develop an integrated online system that handles contacts, donations, event registration, bulk e-mailing, case management, and other functions such as activity tracking, grants, reporting and analytics.

 

CiviCRM is a free, libre and open source software constituent relationship management solution, which is web-based, internationalized, and designed specifically to meet the needs of advocacy, non-profit and non-governmental groups. It is a powerful eCRM system that allows users to record and manage information about their various constituents.

 

Using CiviCRM will help users to become familiar with the structure and main functions of CiviCRM, and will walk them through developing a CRM Implementation Plan that is suited to their organization's size, culture and needs. Furthermore, this book will facilitate users to reduce the burden on administrative resources by providing online payments and self-service options for event registrations and membership renewals.

 

Using this book, project implementers will be able to install and configure CiviCRM in Joomla! or Drupal, understand advanced configuration options and review the upgrade process in detail, collect data, organize it and import it into the system to ensure smooth functioning of their projects, and to use CiviCRM to communicate efficiently and track case history with constituents.

 

A step-by-step tutorial packed with practical examples and illustrations of good relationship management techniques, this book is ideal for organizations, which wish to implement CiviCRM in a manner that is tailored to their organization's size, culture, needs and objectives. The book is out now and available from Packt. To read more about it, please visit: www.packtpub.com/using-civicrm/book

 

Using CiviCRM

  Develop and implement a fully functional, systematic CRM plan for your organization Using CiviCRM;

For more information, please visit: www.packtpub.com/using-civicrm/book

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