Packt is pleased to announce the release of Advertising on Google: The High Performance Cookbook - a step-by-step guide to setting up, optimizing, and managing profitable Adwords campaigns using practical recipes. The book is out now and available from Packt in print and all the popular eBook formats.
About the Author:
Kristina Cutura is a pioneer of Google AdWords, and the owner and founder of a search marketing oconsulting firm. Starting as a Google employee in 2002, she was one of the first three members of the company’s AdWords optimization team, where she developed and tested optimization strategies that are still widely used in the industry. Kristina also created and delivered all optimization-related training for internal Google employees, external clients, and agencies that manage AdWords accounts. After leaving Google in 2009, Kristina started her own consulting company, KristinaCutura.com, where she is using the skills she acquired at Google to advise a variety of clients on search engine marketing efforts.
Google Adwords is one of the most effective ways to advertise today, with unprecedented reach and the potential to show ads to millions of Internet users instantly. It helps in bringing highly relevant ads to customers who are searching in real-time, resulting in highly accountable and cost-effective campaigns that even the smallest advertisers can take advantage of.
Advertising on Google: The High Performance Cookbook is a collection of hands-on recipes that show readers how to create and optimize Adwords campaigns. The book begins by looking at the research that readers will need to do before starting with Adwords, such as figuring out how competitive the market is and seeing what competitors are doing. It then takes readers through the account setup process from beginning to end, including how to fine-tune campaigns based on the rich reporting available.
This book will also teach readers how to bid effectively so that they are not overspending and can instead focus their budget on what is working for them. They will also see how to track ad results and act on the data to maximize ROI. This book highlights the most successful keyword building and ad copy writing techniques with real-life examples that will make ads stand out. Advanced ad formats and campaign types are introduced with recommendations based on a decade of experience. Finally, readers will discover the advanced strategies and features that the most successful advertisers are taking advantage of, as well as account management tools to help save time.
Advertising on Google: The High Performance Cookbook is an indispensable guide for users who want to start using Adwords, as well as experienced advertisers who are looking to take their accounts to the next level. All that's required is an Adwords account. More information about the book is available on the Packt book web-page.
All Google books are published by Packt Enterprise. Packt Enterprise is a publishing division of Packt Publishing designed to serve the information needs of IT Professionals in the Enterprise space. Packt Enterprise also publishes on IBM, Microsoft, Oracle, Citrix, Java, Amazon, and SAP technologies.
|Advertising on Google: The High Performance Cookbook|
|Over 120 practical recipes to set up, optimize, manage profitable Adwords campaigns
For more information, please visit book page