Build professional advertising solutions with Packt's new OpenX Ad Server book

April 2010 | MySQL, Open Source, PHP

Packt is pleased to announce OpenX Ad Server: Beginner's Guide, a new book that will help users to initiate an advertising campaign and add banners to develop an impressive website. Written by Murat Yilmaz, this book is an in-depth practical approach providing users with a faster ad-server solution to sway their advertising needs. Also, it explores the powers of OpenX Ad Server and provides users with impressive ad server solutions.

OpenX is the world's leading independent, open source ad server. It is a fast and robust ad-serving solution that provides users with simple tools to power their digital advertising. It features an integrated banner management interface and tracking system for gathering statistics.

OpenX Ad Server: Beginner's Guide will help users to develop feature rich and professional advertising solutions for websites with a world class ad serving functionality. It will enable them to gain control over all the advertising needs of their blogs and websites on a centralized ad-serving platform. Additionally, this book also teaches users how to integrate other popular Ad networks like Google AdSense, Amazon as well as maximize their online revenue with relevant ads.

Using this book, readers will learn the essentials of online advertising from the advertisers’ and publishers’ points of view as well as the most effective way to work with website ad zones. It will also help them to take full advantage of GeoTargeting for generating maximum revenue by showing ads according to visitor origin. Additionally, users will be able to track the success of any ad campaign, banner or website zone using detailed statistics and reports.

Packed with hands-on-examples and clear explanations, this step-by-step guide is ideal for any IT enthusiast, who wishes to get the most out of the OpenX ad server for advertising. This book is out now and available from Packt. To read more about it please visit: www.packtpub.com/openx-ad-server-beginners-guide/book


OpenX Ad Server: Beginners Guide
  Build and maintain professional advertising solutions for your web sites with OpenX Ad Server

For more information, please visit: https://www.packtpub.com/openx-ad-server-beginners-guide/book

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