Build complete eCommerce solution with Magento using Packt's new Instant book and eBook

March 2013 | e-Commerce, Open Source

Packt is pleased to announce the release of Instant E-Commerce with Magento: Build a Shop, a quick yet complete guide to building a powerful, attractive, and fully functioning online store using Magento. The book is filled with plenty of screenshots and step by step instructions, and helps readers in gaining full knowledge on how to install, configure, and customize an attractive and fully functional store in no time. The book is now available for purchase from Packt website and leading book stores.

About the Author: Branko Ajzele is from Croatia. He initially worked full time as a Computer Consultant and later as a full time IT System Administrator. He is currently working as CTO / Magento Certified Developer Plus in Inchoo, a company specializing in building and delivering high quality e-commerce solutions mostly powered by Magento eCommerce platform. Additionally he is highly experienced with Zend Framework, Doctrine ORM, Symfony, and PHP in general.

Magento is an open source e-commerce web application that was launched on March 31, 2008. It was developed by Varien (now Magento Inc) with help from the programmers within the open source community but is owned solely by Magento Inc.. Magento was built using the Zend Framework. It uses the entity-attribute-value (EAV) database model to store data.

Instant E-Commerce with Magento: Build a Shop is written in a friendly, helpful style, and is filled with practical, step-by-step instructions and clear explanations for the most important and useful tasks.

The book begins by showing readers how to correctly set up and install Magento before moving onto creating products and their attributes. This is followed by information on essentials of payment gateways and shipping options. The book concludes with themes and appearance, ensuring that readers end up with a powerful, attractive, and fully functioning online store.

Following are some of the important topics covered in the book:

  • Learn how to install Magento

  • Build vivid descriptions for catalog of products

  • Add products to online catalog

  • Accept payments such as Paypal

  • Offer a multitude of shipping rates and options

  • Modify the look and feel of Magento shop

  • Create transactional emails for customers

  • Manage product attributes to help customers find the product they are really looking for

Instant E-Commerce with Magento: Build a Shop is for anyone who wants to quickly learn how to quickly set up, configure, and manage an online shop with Magento, and create a fully functioning e-commerce solution.


Instant E-Commerce with Magento: Build a Shop

A fast-paced practical guide to building your own shop with Magento

For more information, please visit book page

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