Mastering Gamification: Customer Engagement in 30 Days

Mastering Gamification: Customer Engagement in 30 Days
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Table of Contents
Sample Chapters
  • Plan and implement a gamification framework for your business using MDA (Mechanics, Dynamics and Aesthetics)
  • Boost your revenue by tapping into your customers' true motivations
  • Comprehensive guide packed with real world examples and exercises, all possible in 30 days

Book Details

Language : English
Paperback : 84 pages [ 235mm x 191mm ]
Release Date : February 2014
ISBN : 1783000201
ISBN 13 : 9781783000203
Author(s) : Kevin O’Gorman, Scot Harris
Topics and Technologies : All Books, Business Skills
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Kevin O’Gorman

Kevin O’Gorman has been a professional game designer since 1997 and game educator since 2004. He has designed commercial games for PCs, and internet play at half a dozen studios. Currently his focus is on tabletop games and the tablet versions of them. He has taught undergrad courses in game design, game history, and interface design for a number of on-ground and online universities. Kevin holds Lifetime Member status with the International Game Developers Association (IGDA), and has helped lead chapters in Dallas, New Orleans and Atlanta. He is a co-founder of the Georgia Game Developers Association and its SIEGE conference in Atlanta, and recently organized GameDallas to bring the digital and tabletop gaming communities together in the Dallas area. Kevin is active in the Education and Game Design SIGs of the IGDA and has been known to speak about either topic if given the slightest chance. He has presented at conferences such as GDC, SIEGE, GameX, and the Game Education Summit.

Scot Harris

Scot Harris is a skilled marketing and strategy executive with over 20 years’ experience in helping companies grow their businesses. He specializes in integrating social media and traditional marketing and has extensive experience in variety of companies, from start-ups to Fortune 20. Scot most recently led marketing strategy for Convergys and was also VP of marketing for Verizon Communications’ International Wireless Business in addition to numerous marketing and general management positions at a variety of companies. He has an active social media/gamification blog at

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What you will learn from this book

  • Learn the foundational building blocks of gamification and tailor it to your industry and business
  • Determine your company’s gamification strategy and goals
  • Choose your gamification team and learn when it’s best to go in-house or outsourced
  • Discover and harness what truly motivates your customers
  • Align the look and feel of your gamification effort to your business and customer needs
  • Engage your customers by combining the right gamification dynamics and mechanics
  • Build a program that gives incentive to your customers to spread the word
  • Learn how to keep your gamification fresh and constantly engaging

In Detail

Gamification has taken the business world by storm as a proven method for improving customer engagement and in turn business revenue. More and more multi-million dollar companies are adopting this technique, and now we’ve scaled it down to work for your business.

Scot Harris, Strategist and Semi-Geek Marketing blogger, and Kevin O’Gorman, co-founder of the Georgia Game Developers Association and SIEGE Conference, have teamed up with Impackt to bring you this accessible, step-by-step tutorial. They’ll take you all the way from Gamification Rookie to Master in 30 days, using interactive exercises to equip you with all the tools of modern gamification. By planning and developing tailored rewards and challenges, you will attract new customers and keep existing clients coming back for more. Mastering this method will be the best thing you ever did for your business.


This practical tutorial will show you exactly how to plan and put together a gamification to really motivate your customers, through step-by-step instructions delivered over an easy to follow 30 day schedule.

Who this book is for

You might be a marketing practitioner, a start-up entrepreneur needing a kick-start in developing a loyal customer base, or a small-medium business owner ready to take your company to the next level - if you’re new to gamification or in the learning stages, this book is for you.

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