Magento Search Engine Optimization


Magento Search Engine Optimization
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Overview
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Sample Chapters
  • Optimize your store for search engines in other countries and languages
  • Enhance your product and category pages
  • Resolve common SEO issues within Magento

Book Details

Language : English
Paperback : 132 pages [ 235mm x 191mm ]
Release Date : January 2014
ISBN : 1783288574
ISBN 13 : 9781783288571
Author(s) : Robert Kent
Topics and Technologies : All Books, CMS and eCommerce, Web Development, Open Source


Table of Contents

Preface
Chapter 1: Preparing and Configuring Your Magento Website
Chapter 2: Product and Category Page Optimization
Chapter 3: Managing Internationalization and Multiple Languages
Chapter 4: Template/Design Adjustments for SEO and CRO
Chapter 5: Speeding Up Your Magento Website
Chapter 6: Analyzing and Tracking Your Visitors
Chapter 7: Technical Rewrites for Search Engines
Chapter 8: Purpose-built Magento Extensions for SEO/CRO
Index
  • Chapter 1: Preparing and Configuring Your Magento Website
    • Focusing on your keywords
    • The role of the home page
    • Structuring our categories for better optimization
    • Optimizing our CMS pages
    • Optimizing our titles, content, and meta information
    • Adjusting our Magento configuration for SEO
    • Default <head> settings
    • XML sitemap
    • Google Analytics
    • Summary
  • Chapter 2: Product and Category Page Optimization
    • Optimizing titles and descriptions for the SERPs
      • Adjusting our category titles and descriptions
      • Adjusting our product titles and descriptions
    • Optimizing our URL keys
    • Layout and content considerations
      • Category page layout
      • Product page layout
      • Optimizing our headings
      • Optimizing product and category descriptions
      • Additional tips for content
    • Optimizing images and selling your product
    • Implementing schema (rich snippets)
      • Adding the schema.org markup to our templates
    • Implementing social sharing for products
    • Summary
  • Chapter 4: Template/Design Adjustments for SEO and CRO
    • Organizing our heading structure
      • Changing our heading structure on the home, category, and product pages
    • Integrating the breadcrumb and organization schema
      • Adding schema to our breadcrumbs
    • Adding rel=next/prev to our category pagination
    • Adding reviews directly onto our product pages
    • Removing unwanted blocks from the checkout
    • Summary
  • Chapter 5: Speeding Up Your Magento Website
    • SEO benefits of a fast Magento website
    • Magento configuration settings to increase speed
    • .htaccess modifications
    • Server-side performance and scalability
    • Online tools to test performance
      • Mage Speed Test
      • Pingdom Website Speed Test
      • Google Page Speed Insights
    • Summary
  • Chapter 6: Analyzing and Tracking Your Visitors
    • An overview of e-commerce analytics reports
      • Adding secondary dimensions and advanced filters
      • Advanced segments
    • Understanding Multi-Channel Funnels
      • Assisted conversions
      • Top conversion paths
    • Adding events to track phone number clicks
    • Universal Analytics
    • Implementing and analyzing content experiments
    • Summary
  • Chapter 7: Technical Rewrites for Search Engines
    • Additional .htaccess modifications
      • Maintaining a www or non-www domain prefix
      • Removing the /index.php/ path once and for all
      • Redirecting /home to our domain
      • Redirecting older pages
    • Improving our robots.txt file
    • Resolving layered-navigation duplicate content
    • Summary
  • Chapter 8: Purpose-built Magento Extensions for SEO/CRO
    • Installing extensions
    • Popular SEO-specific Magento extensions
      • SEO Suite Ultimate by MageWorx
      • Google Shopping feed by Rocket Web
      • Universal Analytics by Aromicon
      • Magento WordPress Integration by FishPig
      • AddThis by AddThis
      • Creare SEO by CreareGroup
    • Extensions to help improve CRO
      • Turpentine by Nexcess
      • One Step Checkout by OneStepCheckout.com
    • Noteworthy extension developers
    • Summary

Robert Kent

Robert Kent is a Magento Certified Developer with over four years of experience using the Magento framework. He currently works at Creare Communications Ltd.(http://www.creare.co.uk), one of the UK's largest SEO and web design companies based in the Midlands.

With over 5 years of experience working on a variety of projects across multiple open source frameworks, he has gained expertise in PHP, XML, jQuery, and a wide range of other web-based languages.

Working in an R&D capacity developing extensions, and plugins for both Magento and WordPress, he also plays a key role in developing new techniques and standards for both of these platforms from an SEO perspective.

This is his second book based on Magento, the first book being  Magento  Shipping How-To,  Packt Publishing —a guide on how to configure shipping  settings within Magento.

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Sample chapters

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What you will learn from this book

  • Adjust the default Magento configuration to benefit SEO
  • Understand which of Magento’s many pages is best to optimize for certain types of phrases
  • Analyze and track your customers through Google Analytics
  • Improve optimization through the use of third-party SEO- and CRO-related Magento extensions
  • Remedy duplicate-content-related problems through both simple configuration and more advanced 301 redirecting techniques
  • Implement sematic mark-up such as breadcrumbs, reviews, and product schema to better represent your pages in search engines
  • Speed up the Magento framework through cache management systems and server compression methods
  • Adapt the default Magento templates to improve user experience

In Detail

Magento is a feature-rich, professional, open source e-commerce application that offers merchants complete flexibility and control over the look, content, and functionality of their online store. You may have the most attractive Magento store on the Internet with the most competitive prices, but without visitors, you’ll struggle to make significant sales. By increasing your website traffic through SEO and implementing a few simple conversion rate optimization techniques, it’s possible to see a dramatic growth in revenue through your website.

Starting with the basics, Magento Search Engine Optimization is a comprehensive guide on how to better optimize your Magento store for search engines such as Google, Bing, and Yahoo. This book will show you how to maximize Search Engine Optimization for your shop website as well as how to implement and incorporate SEO-enhancing techniques and features, layering them progressively into your Magento shop site.

With this example-oriented guide, you will become acquainted with a lot of the SEO-related features that Magento is equipped with and how to enable these and configure them correctly. You’ll learn which types of pages are most appropriate for optimizing various types of keywords, leaving you well equipped for the on-going management and optimization of your Magento store.

You’ll also learn how to implement best practices when optimizing all the different elements on category and product pages such as titles, descriptions, and headings. This book also contains information on important SEO topics such as multi-regional store implementations, improving page loading speeds, and tracking your customers through Google Analytics. You will be able to add semantic mark-up to your pages and implement technical URL rewriting to avoid common duplicate content problems. There’s also a whole chapter dedicated to some of the best SEO-related Magento extensions. By the end of this book, you will be armed with optimization techniques that will help you generate more sales.

Approach

This book is an easy-to-follow tutorial with best practices and advanced references which will help you to take full advantage of Magento with SEO.

Who this book is for

This book is aimed at both Magento developers and SEO specialists who wish to optimize search and end user elements such as click-through rates to ensure the design of their online shop sites effectively maximize sales. Magento store owners may also find large sections of this book useful in order to understand the larger impact small tweaks and changes can have on SEO - especially when editing products and categories. This book assumes that the reader will understand the basic concepts of keyword research and the external factors that are required in order to manage an on-going SEO campaign.

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