Magento Beginner’s Guide - Second Edition


Magento Beginner’s Guide - Second Edition
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Overview
Table of Contents
Author
Support
Sample Chapters
  • Install, configure, and manage your own e-commerce store
  • Extend and customize your store to reflect your brand and personality
  • Handle tax, shipping, and custom orders

Book Details

Language : English
Paperback : 320 pages [ 235mm x 191mm ]
Release Date : June 2013
ISBN : 1782162704
ISBN 13 : 9781782162704
Author(s) : Robbert Ravensbergen, Sander Schoneville
Topics and Technologies : All Books, CMS and eCommerce, Beginner's Guides, e-Commerce, Open Source

Table of Contents

Preface
Chapter 1: Installation
Chapter 2: General Configuration
Chapter 3: Categories and Attributes
Chapter 4: Simple Products
Chapter 5: Beyond Adding Simple Products
Chapter 6: Customer Relationships
Chapter 7: Accepting Payments
Chapter 8: Configuring Shipping
Chapter 9: Customizing Your Store's Appearance
Chapter 10: Fulfilling Orders
Chapter 11: Maintaining and Administrating Your Store
Appendix: Pop Quiz Answers
Index
  • Chapter 1: Installation
    • Installing Magento locally
    • Requirements
    • Time for action – installing Magento on a Windows machine
    • I'm on Mac; what should I do?
    • Installing Magento at a hosting service
    • How to choose a Magento hosting provider
    • Installatron
    • Time for action – installing Magento using Installatron
    • What is SSL and do I need it?
    • Summary
    • Chapter 2: General Configuration
      • The installation is complete; what's next?
        • The Magento Dashboard
      • Managing Stores
        • General settings
      • Setting up taxes
        • General taxation settings
        • Product Tax Classes
        • Customer Tax Classes
        • Customer groups
        • Managing tax zones and rates
        • Managing tax rules
      • EU business to business VAT
      • Time for action – using VAT validation
      • Summary
      • Chapter 3: Categories and Attributes
        • What you need to know
          • An example category structure
        • Catalog defaults
        • Time for action – catalog settings
        • Working with attributes
        • Time for action – creating your own attribute
        • Using attribute sets
        • Time for action – creating your attribute set
        • Using categories
        • Time for action – creating your first category
        • Summary
        • Chapter 4: Simple Products
          • Adding a Simple Product
            • Step 1 – creating a product and assigning an attribute set
            • Step 2 – the General tab
          • Time for action – filling the General tab
            • Step 3 – the Prices tab
          • Time for action – filling the Prices tab
            • Step 4 – the Meta Information tab
          • Time for action – filling the Meta Information tab
            • Step 5 – the Images tab
          • Time for action – filling the Images tab
            • Step 6 – the Custom tab
          • Time for action – filling the Custom tab
            • Step 7 – the Inventory tab
          • Time for action – filling the Inventory tab
            • Step 8 – the Categories tab
          • Time for action – filling the Categories tab
          • Related products, up-selling, and cross-selling
            • Adding related products in Magento
          • Time for action – adding related products
          • Summary
          • Chapter 5: Beyond Adding Simple Products
            • Virtual products and Downloadable products
              • Adding a Virtual product
            • Time for action – adding a Downloadable product
            • Grouped products
            • Time for action – adding a Grouped product
            • Configurable products
            • Time for action – creating a Configurable product
              • Simple products don't already exist
              • Simple products already exist
            • Bundle products
            • Time for action – creating a Bundle product
            • Summary
            • Chapter 6: Customer Relationships
              • Setting up guest checkout
              • Newsletters
              • Configuring contact options
              • Configuring customer options
                • Customer accounts on the frontend
              • Time for action – registering for an account
              • Customer accounts in the backend
              • Time for action – adding a customer
                • Managing an existing customer
            • Summary
              • Chapter 7: Accepting Payments
                • Common payment methods
                • Setting up Magento's default payment methods
                  • Setting up PayPal Payments Standard
                • Time for action – starting to sell through PayPal
                  • Setting up saved credit cards
                  • Setting up checks / money orders
                  • Setting up for a bank transfer
                  • Setting up cash on delivery
                  • Setting up purchase orders
                • Working with payment service providers
                  • Selecting the right gateway
                  • Setting up a payment service provider – an example
                • Time for action – installing and configuring a PSP extension
                • Summary
                • Chapter 8: Configuring Shipping
                  • Logistics in Magento
                  • Shipping processes and shipping arrangements
                  • Default shipping methods in Magento
                    • Configuring free shipping
                    • Configuring Flat Rate shipping
                    • Table Rate shipping
                  • Time for action – configuring Table Rate shipping
                  • Other ways of calculating shipping costs
                  • Presentation of shipping methods in your store
                  • Magento's blind spots
                    • Purchasing
                    • Warehousing
                    • Returns processing
                  • Summary
                  • Chapter 9: Customizing Your Store's Appearance
                    • Magento themes
                    • Your home page, CMS pages, and static blocks
                    • Changing transactional e-mails
                    • Time for action – changing the text inside transactional e-mails
                    • Choosing between a pre-made and a custom-made theme
                      • What to watch out for with premade themes
                      • What to watch out for with custom-made themes
                    • A combination
                    • Suppliers for premade themes
                      • Partners for Magento themes
                    • Installing a theme
                    • Making changes to your theme
                      • Kinds of changes
                        • Small changes
                        • Medium changes
                        • Big changes
                    • Time for action – changing a heading to normal text
                    • Time for action – changing the color of a heading
                    • Time for action – removing a block from the right column
                    • Summary
                    • Chapter 10: Fulfilling Orders
                      • Sales orders on the frontend
                      • Time for action – creating a first sales order
                      • Managing sales orders on the backend
                      • Time for action – opening and processing an order
                        • Some tips to handle your orders more efficiently
                      • Creating sales orders on the backend
                      • Time for action – creating a manual Sales Order
                      • Returns and Credit Memos
                      • Time for action – creating a Credit Memo
                        • But what about my return process?
                        • What if I need to handle these processes out of Magento?
                      • Summary
                      • Chapter 11: Maintaining and Administrating Your Store
                        • Managing your store
                        • Overview of your Magento installation
                        • Go-live checklist configuration settings
                          • General settings
                          • Web settings
                          • HTML Head
                          • Placeholder images
                          • Contact information and e-mail addresses
                          • Tax rates
                          • Payment methods and shipping methods
                          • Currency
                          • Transactional e-mails – password text
                          • Admin URL
                          • 404 (page not found)
                          • Stock
                          • Google Analytics
                          • Caching
                          • Index Management
                          • Licenses
                          • Daily tasks / cron jobs
                          • Log cleaning
                          • Database backups
                          • Product meta information
                          • Default images in columns
                          • Escalations
                        • Further development of your website
                        • Time for action – planning for the future
                        • Working with partners
                          • A Magento theme
                          • Functionality
                        • Time for action – structuring development partnerships
                          • General guidelines
                        • Modifying Magento
                        • Cache
                        • Upgrading Magento
                        • Summary

                        Robbert Ravensbergen

                        Robbert Ravensbergen is an experienced IT Manager who worked for several companies in The Netherlands. In 2009, he became interested in open source technology. Joomla was very popular during those days. He started his company Joomblocks.com, created his first Joomla extensions, and worked on multiple Joomla projects. As time went by, he learned about other open source solutions as well, and got interested in WordPress. During 2010, his first book about WordPress was released in The Netherlands. After that, several Dutch titles followed about WordPress, Joomla, and Magento, all of which were very successful. In 2013, he released his first English book with Packt Publishing, Magento Beginner's Guide second edition. He wrote the book together with Co-author Sander Schoneville. This book about WooCommerce is his first solo title that is released by Packt Publishing.

                        Sander Schoneville

                        Sander Schoneville is a Technical Director at GroupDeal, a Dutch daily deals site based on Magento. His has his background set in media psychology and business informatics. He combines both fields to create effective websites. He has worked with Magento since its early releases in 2008 and has written a Dutch book about Magento. Together with co-writer Robbert Ravensbergen, he's running an e-commerce blog at http://www.boostingecommerce.com.
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                        Errata

                        - 1 submitted: last submission 11 Feb 2014

                        Please Note : There are no code or support files for this book.

                         

                        Sample chapters

                        You can view our sample chapters and prefaces of this title on PacktLib or download sample chapters in PDF format.

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                        What you will learn from this book

                        • Install Magento at a hosting provider and create a local installation for testing purposes
                        • Set up Magento for its first use
                        • Create product categories, attributes, and your very first products
                        • Learn to use Magento’s extended possibilities for complex products
                        • Work with your customer database
                        • Set up payment and shipping methods
                        • Work with Magento themes
                        • Install extensions to expand Magento’s functionality even further
                        • Process sales orders, invoices, and packing slips
                        • Learn to maintain your store and take it to the next level

                        In Detail

                        Magento is one of the most powerful, flexible, and customizable e-commerce systems. It offers you the ability to create and manage a profitable online store. As your online store grows, you can be sure that this robust e-commerce system can handle your needs. However, getting started with Magento can be difficult without the right guidance.

                        Magento Beginner’s Guide - Second Edition provides guidance in the form of a step-by-step approach to building a simple, effective online store. The book covers the key features of Magento that will help you get your store up and running. It guides you through installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.

                        Magento Beginner’s Guide - Second Edition guides you through the installation, configuration, populating your store with products, accepting payments, maintaining relationships with your customers, and fulfilling orders.

                        You will start with installing Magento on a hosting provider or on your local machine for testing purposes. From there, you will learn everything Magento has to offer, from working with products to adding additional functions.

                        After installing Magento, you’ll learn how to set up your first store and add multiple stores in the same environment. One of Magento’s strengths, the product catalogue, will also be discussed thoroughly. From there we’ll continue to set up payment and shipping methods. You’ll learn to use themes to give your store the look and feel you need. As well as that, you’ll start using extensions to expand Magento’s functionality and you’ll learn to process your first orders.

                        You will learn to customize the default Magento storefront so that it becomes your personalized store and also about Magento's directory structure and find out where some of the elements of a store are customized. As you work your way through each chapter, your store will grow in scope and sophistication. By the time you finish this book, you should have a complete, working online store.

                        Approach

                        This book is written in a friendly, Beginner’s Guide style with plenty of step-by-step instructions for installing, configuring, and using Magento to run your own e-commerce site. We will set up an example store in the book with enough information to adapt the instructions according to your needs.

                        Who this book is for

                        If you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book will help you out. This book would also suit someone with e-commerce knowledge who requires a guide to getting started with Magento.

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