Magento 1.3 Sales Tactics Cookbook


Magento 1.3 Sales Tactics Cookbook
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Overview
Table of Contents
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Sample Chapters
  • Build a professional Magento sales web site, with the help of easy-to-follow steps and ample screenshots, to solve real-world business needs and requirements
  • Develop your web site by using your creativity and exploiting the sales techniques that suit your needs
  • Provide visitors with attractive and innovative features to make your site sell
  • Part of Packt's Cookbook series: Each recipe is a carefully organized sequence of instructions to complete the task as efficiently as possible.

Book Details

Language : English
Paperback : 292 pages [ 235mm x 191mm ]
Release Date : March 2010
ISBN : 1849510121
ISBN 13 : 9781849510127
Author(s) : William Rice
Topics and Technologies : All Books, CMS and eCommerce, Cookbooks, e-Commerce, Open Source


Table of Contents

Preface
Chapter 1: Attracting Visitors
Chapter 2: Placing Products on Shopping Sites
Chapter 3: Driving Visitors to Your Product Pages
Chapter 4: Making the Sale by Optimizing Product Pages
Chapter 5: Increasing the Sale
Chapter 6: Offering and Advertising Promotions
Chapter 7: Engage Your Customers
Chapter 8: Let Your Customers Speak
Chapter 9: Internationalization
Chapter 10: Create a Wholesale Store
Index
  • Chapter 1: Attracting Visitors
    • Introduction
    • Adding meta information
    • Optimizing images for search engines
    • Using title prefix or suffix to add the store name to page titles
    • Generating a site map
    • Configuring Magento to automatically refresh the site map
  • Chapter 5: Increasing the Sale
    • Upselling
    • Related products
    • Custom options
    • Cross-sells
    • Quantity discounts
    • Offering free shipping
    • Advertising free shipping in the shopping cart side block
  • Chapter 7: Engage Your Customers
    • Customizing transactional e-mails: Enable customers to opt into receiving newsletter
    • Automatically signing up customers for the newsletter
    • Moving the newsletter subscribe block to the right column
    • Creating a newsletter
    • Sending a newsletter
    • Enabling customers to publish their wish list with an RSS feed
    • Choosing the social networking site
    • Customizing transactional e-mails
  • Chapter 9: Internationalization
    • Internationalization is more than a new language
    • Website, store, store view: What's the difference?
    • Installing a language pack
    • Creating a new website/store/store view
    • Setting up your international website/store/store view under a separate URL
    • Enabling and translating your products for the international store view
    • Translating CMS pages (Front page, About Us, Customer Service, and so on)
    • Translating transactional e-mails
    • Setting the currency for your international store
    • Having a grand opening sale for your international storefront
  • Chapter 10: Create a Wholesale Store
    • The customers are the difference
    • Using the same storefront for wholesale and retail customers
    • Creating a CMS page explaining conditions for becoming a wholesale customer
    • Creating a static block, and adding it to your catalog pages
    • Creating a customer group and assigning customers to the wholesale group
    • Creating a tax rule that removes sales taxes for wholesale customers
    • Creating quantity discounts for wholesale customers
    • Planning your wholesale strategy

William Rice

William Rice is an e-learning professional who lives, works, and plays in New York City. He is the author of books on Moodle, Blackboard, Magento, and software training. He especially enjoys building e-learning solutions for small and mid-sized businesses. His greatest professional satisfaction is when one of his courses enables students to do something that makes their work easier and more productive.

His indoor hobbies include writing books and spending way too much time reading slashdot.org. His outdoor hobbies include practicing archery within sight of JFK Airport, and trying to keep up with his sons on the playground.

William is fascinated by the relationship between technology and society: how we create our tools, and how our tools in turn shape us. He is married to an incredible woman who encourages his writing pursuits, and has two amazing sons.

You can reach William through his website at http://williamrice.com

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Sample chapters

You can view our sample chapters and prefaces of this title on PacktLib or download sample chapters in PDF format.

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What you will learn from this book

  • Attract visitors by optimizing product pages for search engines
  • Export products from your Magento store and place them on shopping sites, like Google Product Search and Pricewatch
  • Create landing pages that drive customers to product pages
  • Customize your store’s informative pages and decide what content to include on your store’s informative pages
  • Add custom options to products and add videos, links, and other HTML to product pages
  • Increase sales with related products and cross sells by offering quantity discounts and free shipping for specific conditions
  • Calculate and display special pricing for products after they are added to the shopping cart
  • Produce and send a newsletter and enable customers to create, publish, and send wish lists
  • Determine which kind of social media is best for your business model and add “follow us” buttons for social media sites
  • Manage reviews, ratings, and tags that are submitted by your customers and add polls to your storefront
  • Create an international storefront with translations for store navigation, product descriptions, informative pages, and transaction emails
  • Create a wholesale storefront for just your wholesale customers

In Detail

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.

This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.

This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento’s standard features. A few techniques combine Magento with other tools, such as social networking sites. All the techniques are explained in clear, step-by-step directions, with many screenshots. The book uses an example site for each technique, so that you can see exactly how it will affect your storefront. You can jump into the book at any point, or, work through it from beginning to end.

This practical book, packed with easy-to-flow recipes, tips, and tricks, will help you enhance your sales tactics and boost the sales of your Magento site

Approach

This book is written with the business owner in mind. Each of the recipes in the book supports a business objective, and is designed to increase the success of your Magento storefront. Magento beginners will find the recipes easy to follow. They are written in plain language. When special jargon is needed, it is clearly explained. The techniques are illustrated with many screenshots, showing you exactly what you must do. An example storefront is used throughout the book, so you can see exactly what effect each technique will have on your storefront. Most of these techniques stand alone, so you can jump into the book at any time and implement the techniques that are best for your storefront at this time.

Who this book is for

If you are a Magento store owner or store designer who wants to boost sales, then this book is for you

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