Internet Marketing with WordPress
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- Get practical experience in key aspects of online marketing.
- Accurately identify your business objectives and target audience to maximize your marketing efficiency.
- Create and deliver awesome SEO-enhanced, targeted content to drive large numbers of visitors through your blog.
Book Details
Language : EnglishPaperback : 112 pages [ 235mm x 191mm ]
Release Date : November 2011
ISBN : 184951674X
ISBN 13 : 9781849516747
Author(s) : David Mercer
Topics and Technologies : All Books, e-Commerce, Open Source, WordPress
Table of Contents
PrefaceChapter 1: Introduction to WordPress Marketing
Chapter 2: Creating Content to Attract the Target Readers
Chapter 3: Building Traffic I: Search Engine Optimization
Chapter 4: Building Traffic II: Socializing WordPress
Chapter 5: Building Traffic III: Building Relationships
Chapter 6: Converting Traffic
Chapter 7: Analyze, Refine, and Repeat
Index
- Chapter 1: Introduction to WordPress Marketing
- Fitting into your niche
- Internet marketing overview
- Understanding Internet marketing
- Pre-marketing preparation
- Pre-marketing preparation procedure
- Defining business objectives
- Identifying the target audience
- Reach the target audience
- Summary
- Chapter 2: Creating Content to Attract the Target Readers
- The case for content
- Understanding content
- Creating content
- Quality content
- Engaging content
- Creating a stir with link bait
- Reach bait
- Summary
- Chapter 3: Building Traffic I: Search Engine Optimization
- Understanding Internet search
- SEO for WordPress sites
- Site structure
- Page structure
- Keywords and phrases
- Tags and categories
- Document structure
- Headings
- Images
- Links
- Dos and don'ts
- Do
- Don't
- Summary
- Chapter 4: Building Traffic II: Socializing WordPress
- Understanding social networks
- Automatic Facebook access to WordPress
- Integrate your blog with Twitter
- Digg & Reddit
- Stumbleupon
- Integrating your WordPress blog
- Summary
- Chapter 5: Building Traffic III: Building Relationships
- Trust and relationships with WordPress
- Finding people with similar interests—Tag Surfer
- Get on the radar with other WordPress blogs
- RSS feeds from your blog
- Advertising online, articles, and press releases
- Reviews
- Articles
- Paid marketing
- Press releases
- Forums and groups
- Summary
- Chapter 6: Converting Traffic
- Converting traffic into followers
- Making it easy for people to follow you
- Creating a custom "Follow me" widget
- Converting traffic into customers
- Advertising effectively
- Creating powerful landing pages
- Headline
- Context
- Call-to-action
- Visual appeal
- The lead
- Corroboration
- Summary
- Chapter 7: Analyze, Refine, and Repeat
- Use analytics
- Using Webmaster tools
- The Internet marketing cycle
- Implement multiple landing pages
- Summary
David Mercer
We recommend this book for WordPress bloggers who are looking for some practical methods on promoting their sites, capturing more readers, and marketing their products and services: Karen Jackie
I read the book in a few hours, its easy to read and highly recommended: John Miles
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Sample chapters
You can view our sample chapters and prefaces of this title on PacktLib or download sample chapters in PDF format.
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- Define the business objective that will become your blog’s goal
- Identify your ideal customer
- Create excellent content that will fulfill their needs
- Drive customers to your blog
- How to convert your readers into customers
- How to constantly analyze and improve your success rate
With over 60 million WordPress blogs in existence, how does your customer know which one to visit? And with so many companies out there, all clamoring for attention, how will visitors know whether to spend their money with you? The answers are in this book. Create a WordPress blog which will instantly capture your target audience, build your reputation, and turn visitors into paying customers.
Following the program contained in this book, you will turn your blog into a customer magnet using the simplest techniques available, including SEO, social media, market analysis, targeted content and more.Gain an excellent understanding of the online marketing cycle through this practical step-by-step tutorial. Discover who your target market is. Learn what they want and how best to deliver it. Start generating more and more interest with less effort and ultimately meet and exceed all your goals.
The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions.
This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers.
No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.
