Internet Marketing with WordPress


Internet Marketing with WordPress
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  • Get practical experience in key aspects of online marketing.
  • Accurately identify your business objectives and target audience to maximize your marketing efficiency.
  • Create and deliver awesome SEO-enhanced, targeted content to drive large numbers of visitors through your blog.

Book Details

Language : English
Paperback : 112 pages [ 235mm x 191mm ]
Release Date : November 2011
ISBN : 184951674X
ISBN 13 : 9781849516747
Author(s) : David Mercer
Topics and Technologies : All Books, CMS and eCommerce, e-Commerce, Open Source, WordPress

Table of Contents

Preface
Chapter 1: Introduction to WordPress Marketing
Chapter 2: Creating Content to Attract the Target Readers
Chapter 3: Building Traffic I: Search Engine Optimization
Chapter 4: Building Traffic II: Socializing WordPress
Chapter 5: Building Traffic III: Building Relationships
Chapter 6: Converting Traffic
Chapter 7: Analyze, Refine, and Repeat
Index
  • Chapter 1: Introduction to WordPress Marketing
    • Fitting into your niche
    • Internet marketing overview
    • Understanding Internet marketing
    • Pre-marketing preparation
      • Pre-marketing preparation procedure
    • Defining business objectives
    • Identifying the target audience
      • Reach the target audience
    • Summary
          • Chapter 5: Building Traffic III: Building Relationships
            • Trust and relationships with WordPress
              • Finding people with similar interests—Tag Surfer
              • Get on the radar with other WordPress blogs
            • RSS feeds from your blog
            • Advertising online, articles, and press releases
              • Reviews
              • Articles
              • Paid marketing
              • Press releases
            • Forums and groups
            • Summary
            • Chapter 6: Converting Traffic
              • Converting traffic into followers
                • Making it easy for people to follow you
                  • Creating a custom "Follow me" widget
              • Converting traffic into customers
                • Advertising effectively
                • Creating powerful landing pages
                  • Headline
                  • Context
                  • Call-to-action
                  • Visual appeal
                  • The lead
                  • Corroboration
              • Summary

                David Mercer

                David Mercer was born in August 1976 in Harare, Zimbabwe. Having always had a strong interest in science, David came into regular contact with computers at university where he graduated "cum laude" with majors in applied math and math. His technical books are now sold worldwide and have been translated into French, German, Polish, Greek, Spanish and many more. His book on Drupal 6 was reviewed on Slashdot and went on to become a best seller. Mercer's books are recommended reading at higher learning institutes like MIT, and he has a write-up on Wikipedia. David divides his time between consulting for companies and organizations in a wide variety of industries, helping them to develop and implement cutting edge systems. He also contributes to interesting web-based projects like design-a-webpage (http://www.design-a-webpage.com) that allows people to create beautiful, effective landing pages in minutes - absolutely no code or Web experience required. He also maintains a blog, training and support site for his readers at http://www:siteprebuilder.com. Site prebuilder provides quizzes and exercises that accompany his books, and serves as his primary online presence and contact point. When he isn't working (which isn't that often) he enjoys playing guitar (generally on stage and unrehearsed) and getting involved in outdoor activities ranging from touch rugby and golf to water skiing and snowboarding.

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                Sample chapters

                You can view our sample chapters and prefaces of this title on PacktLib or download sample chapters in PDF format.

                Frequently bought together

                Internet Marketing with WordPress +    Learning Mambo: A Step-by-Step Tutorial to Building Your Website =
                50% Off
                the second eBook
                Price for both: $19.50

                Buy both these recommended eBooks together and get 50% off the cheapest eBook.

                What you will learn from this book

                • Define the business objective that will become your blog’s goal
                • Identify your ideal customer
                • Create excellent content that will fulfill their needs
                • Drive customers to your blog
                • How to convert your readers into customers
                • How to constantly analyze and improve your success rate

                In Detail

                With over 60 million WordPress blogs in existence, how does your customer know which one to visit? And with so many companies out there, all clamoring for attention, how will visitors know whether to spend their money with you? The answers are in this book. Create a WordPress blog which will instantly capture your target audience, build your reputation, and turn visitors into paying customers.

                Following the program contained in this book, you will turn your blog into a customer magnet using the simplest techniques available, including SEO, social media, market analysis, targeted content and more.Gain an excellent understanding of the online marketing cycle through this practical step-by-step tutorial. Discover who your target market is. Learn what they want and how best to deliver it. Start generating more and more interest with less effort and ultimately meet and exceed all your goals.

                Approach

                The book's accompanying Interactive learning environment on siteprebuilder.com gives you an online place to enhance and extend your practical experience through exercises, consolidate your learning and theoretical knowledge with marked quizzes, interaction with your WordPress marketing community, and fun and exciting extras such as challenges and competitions.

                Who this book is for

                This book is for people already using WordPress, who want more visitors, better visitors, and to convert more of them into paying customers.

                No prior marketing experience is required, although a basic understanding of either hosted or self-hosted WordPress blogs is assumed.

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