iAd Production Beginner’s Guide


iAd Production Beginner’s Guide
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Overview
Table of Contents
Author
Support
Sample Chapters
  • Create interactive iAd mobile adverts that appear in applications downloaded from the App Store.
  • Learn to use the drag and drop visual tool, iAd Producer, to create ads without any experience with the underlying technologies.
  • Reach an audience that downloads over 200 apps per second and leave a lasting, memorable image of your brand with rich immersive ads.

Book Details

Language : English
Paperback : 340 pages [ 235mm x 191mm ]
Release Date : February 2012
ISBN : 1849691320
ISBN 13 : 9781849691321
Author(s) : Ben Collier
Topics and Technologies : All Books, Other, iOS, Mobile, Beginner's Guides

Table of Contents

Preface
Chapter 1: Getting Started with iAd
Chapter 2: Preparing Your Content for Mobile
Chapter 3: Making Your iAd
Chapter 4: Making Sure It Works
Chapter 5: Templates and Objects
Chapter 6: Ad Destinations and Actions
Chapter 7: Building for the Big Screen
Chapter 8: Enhancing Our App with Code
Chapter 9: Managing a Successful iAd Campaign
Chapter 10: Adding iAds into Your App
Chapter 11: Tracking Revenue and Fallbacks
Pop Quiz Answers
Index
  • Chapter 1: Getting Started with iAd
    • Learning what an iAd is
      • Understanding problems with existing mobile advertising
    • Discovering what makes an iAd awesome
    • Describing the anatomy of an iAd
      • Understanding the banner's role
        • Using different banner types
      • Transitioning into the ad
        • Slide transition
        • Reveal transition
      • Making loading interesting with the splash page
      • Exploring the core ad unit
    • Understanding your iAd
      • Structuring with HTML
      • Styling with CSS3
      • Interacting with JavaScript
      • Arranging the files
    • Using tools to create and test iAds
      • Introducing iAd Producer
      • Testing with the iOS Simulator and the iAd Tester app
      • Speeding development with iAd for Developers
    • Joining the developer program
      • Using the right hardware
        • You've got a Mac
    • Time for action – checking your Mac
    • Time to get a Mac
      • Becoming a registered developer
    • Time for action – signing up for the developer program
    • Summary
    • Chapter 2: Preparing Your Content for Mobile
      • Including media in iAds
      • Overcoming mobile constraints
        • Designing for the small screen
        • Delivering content when download speeds are limited
          • Complying with file size restrictions
      • Working with images
        • Understanding the different image formats
        • Resizing an image
      • Time for action – cropping images using Preview
        • Cropping a section from an image
      • Time for action – cropping a selection
        • Removing solid background colors
      • Time for action – removing solid colors
        • Speeding up our image downloads
      • Time for action – optimizing an image
      • Including audio
        • Converting your audio
      • Time for action – converting an mp3 to work on iOS
      • Incorporating video
        • Converting your video
      • Time for action – encoding a video
        • Fine tuning your video
          • Video content
          • Your video's audio
          • Video dimensions
          • Video durations
      • Summary
      • Chapter 3: Making Your iAd
        • Getting iAd Producer
        • Time for action – installing iAd Producer
        • Working with iAd Producer
          • Launch screen
          • Default ad
          • Template selector
          • Asset Library
          • Ad canvas
        • Setting up your ad
        • Time for action – creating a new project
        • Getting the resources
        • Building your banner
        • Time for action – making the banner
        • Time for action – changing the background
        • Time for action – adding an image
        • Time for action – supporting all orientations
        • Making a splash
        • Time for action – making the splash screen
        • Previewing the ad
        • Time for action – testing your iAd
        • Adding a menu
        • Time for action – making a menu
        • Building the core ad pages
          • Inserting an image gallery
        • Time for action – making the image gallery
          • Shaking a view
        • Time for action – shake shake shake
          • Letting users find our stores
        • Time for action – store finder
        • Summary
        • Chapter 4: Making Sure It Works
          • Testing in Safari
          • Time for action – going on Safari
          • Testing in the simulator
            • Installing Xcode and the iOS Simulator
          • Time for action – installing Xcode with the Mac App Store (easy)
          • Time for action – installing Xcode manually (harder)
          • Time for action – opening an ad
            • Interacting with the simulator
          • Time for action – simulating hardware in the simulator
          • Time for action – simulating different devices
          • Testing on the device
            • Installing iAd Tester
          • Time for action – putting iAd Tester on your devices
            • Accessing your development iAd
              • Copying to a device
          • Time for action – exporting our iAd
          • Time for action – copying our ad to the device
            • Testing on the device
        • Time for action – testing the ad
          • Wireless testing
        • Time for action – wireless deployment
        • Submitting your ad
        • Time for action – publishing on the network
        • Tackling common problems
          • Validating your ads
        • Time for action – validating your iAd
          • Troubleshooting common issues
            • Warnings about the file size of images
            • Slow performance
            • Imported images appear small
            • iAd tester doesn't show any ads
        • Time for action – checking the network you're connected to
        • Sharing a demo
          • Taking screenshots
        • Time for action – taking a screenshot
          • Recording a screen cast
        • Time for action – lights, camera, action
          • Sharing an ad
        • Summary
          • Using splash screens and preroll videos
          • Time for action – prerollin'
            • Alternative splash screen templates
              • Bouncing, dropping, and rotating
              • The Wave template
          • Using the menu templates
          • Time for action – making the menu
            • Trying the available menu templates
          • Creating more pages
          • Time for action – pages
            • Highlighting the notable page templates
              • Interacting with images: Cover Flow
              • Using a 3D gallery: Grid View
              • Revealing info with: Flip View
          • Creating more advanced styles
            • Using style presets
          • Time for action – where's your style?
            • Changing states
          • Time for action – what a state!
          • Going beyond templates with objects
          • Time for action – adding objects
          • Time for action – more objects
          • Tweaking the transitions
          • Time for action – transitions
          • Adding some animation
          • Time for action – animations
          • Finishing touches
          • Summary
            • Chapter 6: Ad Destinations and Actions
              • Opening external websites
              • Selling digital products
              • Time for action – downloading an app from our ad
              • Time for action – getting iTunes Store IDs
              • Time for action – fixing our ad
              • Advanced store finders
              • Time for action – adding a store finder
              • Time for action – hidden pages
              • Sending a message
              • Time for action – sending the message
              • Summary
              • Chapter 7: Building for the Big Screen
                • Creating an iPad iAd
                • Time for action – setting up an iPad project
                • Time for action – adding a banner to your iPad ad
                • Filling the screen with HTML5 full screen banners
                • Time for action – providing multiple banner creatives
                • Time for action – creating an immersive video experience
                • Time for action – testing full screen banner situations
                • Making massive menus
                • Time for action – combining objects to create a unique menu
                • Creating a grand gallery
                • Time for action – making memories in a gallery
                • Scrolling content with a scroll view
                • Time for action – scrolling content in our ad
                • Increasing footfall with a store finder
                • Time for action – adding the store finder
                • Summary
                • Chapter 8: Enhancing Our App with Code
                  • JavaScript
                    • The code editor
                  • Accessing page objects
                  • Time for action – accessing an object
                  • Handling user events
                    • Sending SMS and e-mails
                  • Time for action – detecting a tap and sending an e-mail
                  • Time for action – adding something extra to our e-mail
                  • Adding a calendar entry
                  • Time for action – using the calendar
                  • Playing audio
                  • Time for action – controlling an audio player
                  • Tweeting with Twitter
                  • Time for action – tweeting the tweet
                  • The debugger
                    • Error checking syntax
                    • Using the debugger
                    • Coding conventions
                  • Summary
                  • Chapter 9: Managing a Successful iAd Campaign
                    • Finding your audience
                      • Targeting
                        • Contextual advertising
                        • Behavioral targeting
                        • iAd targeting
                    • Pricing models
                      • Cost per Millie (CPM)
                      • Pay per Click (PPC)
                        • Flat rate PPC
                        • Bid PPC
                      • Cost per Action (CPA)
                      • iAd's pricing model
                    • Measuring success
                    • Time for action – viewing the logs
                    • Customizing the logs
                    • Time for action – customizing the logs
                    • Time for action – using sections
                    • Going live
                    • Tracking the campaign
                    • Summary
                    • Chapter 10: Adding iAds into Your App
                      • Setting up the base project
                      • Time for action – a placeholder app
                      • Time for action – running on the device
                      • Adding the banner to your view
                      • Time for action – adding the banner
                      • Handling orientation changes
                      • Time for action – you spin me right round
                      • Handling no available ads
                      • Time for action – ban the banner
                      • Time for action – clean the code
                      • Summary
                      • Chapter 11: Tracking Revenue and Fallbacks
                        • Enabling live ads
                          • Accepting the contract
                        • Time for action – signing the dotted line
                          • Enabling your ads
                        • Time for action – enabling ads
                        • Monitoring your income
                          • Revenue
                          • Impressions
                          • Requests
                          • Fill-rate
                          • eCPM
                          • Click-through rate
                        • Time for action – analysing earnings
                        • Fallbacks
                        • Time for action – adding another ad
                        • Summary
                        • Pop Quiz Answers
                          • Chapter 2, Preparing Your Content
                          • Chapter 3, Making Your iAd
                          • Chapter 4, Making Sure it Works
                          • Chapter 5, Templates and Objects
                          • Chapter 6, iAd Destinations
                          • Chapter 7, Building for the Big Screen
                          • Chapter 8, Creating Interactive Ads
                          • Chapter 9, Managing a Successful iAd Campaign
                          • Chapter 10, Adding iAds into Your App
                          • Chapter 11: Tracking Revenue and Fallbacks

                          Ben Collier

                          Ben Collier is a web designer and mobile application developer based in Brighton, UK. He runs Ocasta Studios, a web and mobile digital agency in sunny Brighton. He specializes in responsive HTML5 websites/webapps and awe-some iOS applications.
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                          Sample chapters

                          You can view our sample chapters and prefaces of this title on PacktLib or download sample chapters in PDF format.

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                          What you will learn from this book

                          • Create full-screen HTML5 banners for the iPad.
                          • Prepare and optimize your content and media for mobile delivery, so your ads work efficiently and load faster on low-power devices.
                          • Create ads using Apple’s templates, which give you pre-built functionality in your ad, giving you more time to focus on the visual impact of your brand.
                          • Preview and test your interactive ads on your iPhone or iPad.
                          • Effective ways of generating revenue or brand awareness with your ad, using tools like store finders, digital downloads and virtual coupons.
                          • Create hi-resolution ads for the iPhone's retina display and the iPad’s large multi-touch screen.
                          • Submit and track your campaigns with Apple in the iAd Network.
                          • Incorporate iAd advertisements in your own app to generate additional revenue from your ad.

                          In Detail

                          Think of an iAd as a micro-app contained within an app on a user’s iPhone or iPad that they’ve downloaded from the App Store. When the user taps your advert’s banner it bursts into life filling the entire screen of their device.

                          iAd Beginner’s Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries.

                          You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it’s even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.

                          Approach

                          This beginner's guide focuses on getting you through all the major learning points in a smooth, logical order. You'll also see how to avoid some common pitfalls.

                          Who this book is for

                          This book is for brands, advertisers and developers who want to create compelling, emotive, iAd advertisements that generate revenue and increase brand awareness. You don’t need previous experience of creating adverts or apps for iPhone and iPad, as you’ll be taken through the entire process to make motion-rich, beautiful ads.

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