Getting Started with Flurry Analytics

Getting Started with Flurry Analytics
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Table of Contents
Sample Chapters
  • Analyze collective data using Flurry analytics to improve monetization strategies
  • Make your application more stable in the market by reacting to the results of your data analysis
  • Use Flurry to measure the acquired users in order to improve user engagement and retention

Book Details

Language : English
Paperback : 88 pages [ 235mm x 191mm ]
Release Date : December 2013
ISBN : 1782177124
ISBN 13 : 9781782177128
Author(s) : Bhanu Birani
Topics and Technologies : All Books, Big Data and Business Intelligence, Enterprise Products and Platforms, Enterprise

Table of Contents

Chapter 1: Getting Ready with Flurry
Chapter 2: Tracking Applications
Chapter 3: Data Analysis
Chapter 4: Technical Analytics
Chapter 5: Using Your Data
  • Chapter 1: Getting Ready with Flurry
    • About Analytics
    • The importance of Analytics in the use of applications
    • The advantages of using Analytics
      • Tracking social productivity
      • Determining unique visitors
      • Determining user behavior
      • Monitoring the performance of your ads
      • Determining your content sources
      • Evaluating traffic flow to your application
    • Setting up an account on Flurry Analytics
    • Integrating the library with your project
    • Setting up basic code
      • Sessions
      • Active Users
      • New Users
      • Session Length
      • Frequency of Use
      • Benchmarks
      • Page Views
      • User Paths
      • Lifecycle Metrics
      • User Retention
      • Version Adoption
      • Demographic Estimates
      • Time of Day Reporting
      • Geographic Usage
      • Language Metrics
      • Devices
      • Carriers
      • Firmware Versions
      • Logging Events
        • Events
        • Event Parameter
        • Event Duration
      • Segmentation
    • Summary
  • Chapter 3: Data Analysis
    • Funnel analysis
    • Segments
    • Portfolio Analytics
    • User Acquisition analysis
    • Customizing your dashboard
    • Crash Analytics
    • Big Data benefits
    • Summary
  • Chapter 5: Using Your Data
    • Measuring user quality
    • User acquisition
    • User retention
    • User engagement
    • User monetization
    • Platforms and devices
    • Investors and sponsors
    • Crash detection
    • Alerts
    • Daily and hourly reporting
    • User acceptance
    • Summary

Bhanu Birani

Bhanu Birani has four years of experience in the software industry and a lifetime association with the technical industry. After years of programming in different programming languages, he started developing applications for iOS devices. He started software development during his college years and was really interested in learning new technologies in the market. He then joined a software company and started developing games for them, focusing on artificial intelligence development in games.
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Sample chapters

You can view our sample chapters and prefaces of this title on PacktLib or download sample chapters in PDF format.

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What you will learn from this book

  • Discover the concepts of data analysis using funnels and segmentation
  • Measure the value of acquired users to enhance traffic acquisition
  • Add events which can help you understand consumer behaviour
  • Track crashes and errors to magnify the stability of your applications
  • Understand the process of using gathered data to measure user quality and retention techniques
  • Read your crashes to make your application stellar in terms of performance
  • Identify your target audience by employing user metrics and demographics
  • Improve the customization of your metrics dashboard to quickly get all your key details in one place

In Detail

Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.

Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.

This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.


An easy-to-follow, step-by-step tutorial full of examples and code to help you quickly get started with Flurry analytics.

Who this book is for

This book is great for developers who want to track their applications instantly using Flurry analytics and who are looking to get a good grounding in how to use Flurry for analytics in their application. It’s assumed that you will have some experience with Objective-C and a basic understanding of object-oriented programming and programming in general. You must be enrolled as an iPhone developer in order to test the example projects on your device.

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