Drupal Search Engine Optimization


Drupal Search Engine Optimization
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  • Learn how to create a search engine-optimized Drupal website.
  • Packed full of tips to help you develop an appropriate SEO strategy.
  • Discover the right configurations and extensions for SEO purposes.

Book Details

Language : English
Paperback : 116 pages [ 235mm x 191mm ]
Release Date : September 2012
ISBN : 1849518785
ISBN 13 : 9781849518789
Author(s) : Ric Shreves
Topics and Technologies : All Books, CMS and eCommerce, Drupal, Open Source

Table of Contents

Preface
Chapter 1: An Introduction to Search Engine Optimization
Chapter 2: Configuring Drupal's SEO Options
Chapter 3: Useful Extensions to Enhance SEO
Chapter 4: Getting Ready for Launch
Chapter 5: Managing SEO on a Live Site
Index
  • Chapter 1: An Introduction to Search Engine Optimization
    • What is SEO?
    • SEO terminology
      • .htaccess
      • 301 redirect (also known as Permanent Redirect)
      • 302 redirect (also known as Temporary Redirect or Found)
      • 404 error (also known as Page Not Found)
      • AdSense
      • AdWords
      • Alexa Rank
      • Alt attribute
      • Anchor
      • Back link (also known as an "inbound link")
      • Bing Webmaster
      • Black hat
      • Bot (also known as Robot, Spider, or Crawler)
      • Canonical URLs
      • Cloaking
      • Crawl depth
      • Deep link
      • Doorway page (also known as a "gateway page")
      • Duplicate content penalty
      • Google Webmaster
      • Internal link density
      • KEI
      • Keyphrase density (also known as "keyword density")
      • Keyword (or Keyphrase)
      • Keyphrase stuffing
      • Landing page
      • Link building
      • Link farm
      • Link text (also known as "anchor text")
      • Long tail
      • Meta tags
      • MozRank
      • nofollow
      • Organic rank
      • Outbound link
      • PageRank
      • PPC
      • Reciprocal link
      • Redirect
      • Robots.txt
      • SEF URLs
      • SEM
      • SEOMoz
      • SERP
      • SMO
      • Splash page
      • Stop word
      • Title attribute
      • White hat
      • XML sitemap
    • How search engines assess sites?
    • Summary
    • Chapter 2: Configuring Drupal's SEO Options
      • Configuring Site Details
        • Setting the site name
        • Setting the slogan
        • Creating custom error pages
      • Setting up search engine friendly URLs
        • Enabling Clean URLs
        • Enabling the Path module
      • Writing Custom URL aliases
      • Setting up taxonomy and tagging
      • Configuring your site's RSS feeds
      • Summary
      • Chapter 3: Useful Extensions to Enhance SEO
        • Finding SEO modules
        • Top SEO modules for Drupal
          • Drupal SEO Tools
          • Facebook social plugins integration
          • Global Redirect
          • Meta tags
          • Page Title
          • Pathauto
          • Search 404
          • SEO Checklist
          • SEO UI
          • SEO Watcher
          • SexyBookmarks
          • TagClouds
          • XML sitemap
        • Installing and configuring common SEO modules
          • Enhancing SEF URLs
          • Implementing metadata management
          • Improving Title Tag management
          • Setting up Canonical URLs
          • Setting up your XML sitemap
          • Providing social bookmarking
        • Summary
        • Chapter 4: Getting Ready for Launch
          • Determining your SEO strategy
            • Identifying keywords and phrases
            • Assessing keyword effectiveness
            • Tapping into the power of stemming and variants
          • Content strategies for enhancing search engine ranking
          • Managing metadata
          • Setting up third-party services that can assist with SEO
            • Getting started with Google Analytics
            • Working with Google Webmaster Tools
            • Working with Bing Webmaster Tools
          • Summary
          • Chapter 5: Managing SEO on a Live Site
            • Link building
              • Identifying quality link partners
              • Managing a link marketing campaign
              • Creating your own links
                • Directories
                • Press releases
                • Video and file sharing
            • Social media optimization
            • Reporting and tracking
              • Popularity metrics
              • Traffic source metrics
              • e-Business metrics
              • Link metrics
            • Summary

            Ric Shreves

            Ric Shreves is a web applications consultant and tech author. He’s been building websites since the mid-90s and writing about tech for almost as long. Ric specializes in open source content management systems and has written texts on each of the big three: WordPress, Joomla! and Drupal. Ric is the founding partner of water&stone, a digital agency that focuses on new media and online marketing. He works with clients on digital marketing strategy and supervises the SEO implementation team. Ric lives in Bali and divides his time between the island and Singapore.
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            Submit Errata

            Please let us know if you have found any errors not listed on this list by completing our errata submission form. Our editors will check them and add them to this list. Thank you.


            Errata

            - 2 submitted: last submission 25 Apr 2013

            Errata type: Others | Page number: 29

            Note that automatic creation of URLs requires the addition of the Pathauto module. The system will still automatically create URLs with the Path module, but they will not be proper URL aliases.

             

            Errata type: Technical | Page number: 6

            While many of the issues in SEO relate to technical aspects of the site, there is much more to SEO than just getting the technical aspects of your Joomla! site in order.

            Should be: While many of the issues in SEO relate to technical aspects of the site, there is much more to SEO than just getting the technical aspects of your Drupal site in order.

            Sample chapters

            You can view our sample chapters and prefaces of this title on PacktLib or download sample chapters in PDF format.

            Frequently bought together

            Drupal Search Engine Optimization +    Programming Drupal 7 Entities =
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            the second eBook
            Price for both: £10.19

            Buy both these recommended eBooks together and get 50% off the cheapest eBook.

            What you will learn from this book

            • Gain an understanding of how the search engines function.
            • Develop an SEO strategy for your site.
            • Select the most effective key phrases.
            • Configure your Drupal site to be search engine friendly.
            • The top extensions to enhance your Drupal sites search engine optimization.
            • Execute a link building campaign.
            • Develop content that advances your search marketing goals.
            • What the most important factors to track with Google Analytics are.

            In Detail

            Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.

            Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.

            In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.

            Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.

            Approach

            The book will take a hands-on approach to the process involved in configuring a site for SEO. As SEO is an on-going process – it doesn’t stop once the site is built – the book will provide reusable tips and techniques in order to understand what they have to do after the site is live.

            Who this book is for

            This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Drupal website.

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