Drupal E-commerce with Ubercart 2.x


Drupal E-commerce with Ubercart 2.x
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Overview
Table of Contents
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Sample Chapters
  • Create a powerful e-shop using the award-winning CMS Drupal and the robust e-commerce module Ubercart
  • Create and manage the product catalog and insert products in manual or batch mode
  • Apply SEO (search engine optimization) to your e-shop and adopt turn-key internet marketing techniques
  • Implement advanced techniques like cross-selling, product comparison, coupon codes, and segmented pricing
  • A step-by-step tutorial with an example-oriented approach with many screenshots to guide you through the book seamlessly

Book Details

Language : English
Paperback : 364 pages [ 235mm x 191mm ]
Release Date : March 2010
ISBN : 1847199208
ISBN 13 : 9781847199201
Author(s) : George Papadongonas, Yiannis Doxaras
Topics and Technologies : All Books, CMS and eCommerce, Drupal, e-Commerce, Open Source


Table of Contents

Preface
Chapter 1: Getting Started
Chapter 2: Installation of Drupal and Ubercart
Chapter 3: Basic Configuration
Chapter 4: Managing Categories, Products, and Attributes
Chapter 5: Managing Shipping and Packaging
Chapter 6: Managing Taxes and Payments
Chapter 7: Managing Customers and Orders
Chapter 8: Customizing the Frontend
Chapter 9: User Interface Enhancement Techniques
Chapter 10: Optimizing and Promoting Your Store
Appendix A: Hotel Bookings System for Ubercart
Appendix B: Modules Used in the Book
Appendix C: Free and Commercial Ubercart Themes
Index
  • Chapter 2: Installation of Drupal and Ubercart
    • Minimum requirements for Ubercart installation
    • Creating a local environment using a web server, PHP, and a database server
    • Using a commercial hosting service
    • Downloading and installing Drupal
    • Downloading and installing all the required Drupal modules
    • Downloading and installing Ubercart
      • Required modules
      • Optional core modules
      • Extra modules
    • Using UberDrupal, an Ubercart installation profile
    • Summary
  • Chapter 3: Basic Configuration
    • Drupal configuration
      • General view of the administration page
      • Content management
      • Site building
      • Site configuration
      • Store administration
        • Cart settings
        • Catalog settings
        • Checkout settings
        • Order settings
        • Product settings
        • Store settings
    • Summary
  • Chapter 4: Managing Categories, Products, and Attributes
    • Creating categories and subcategories
      • Configuring product categories
      • Creating user-generated free tagging
    • Creating and managing products
      • Creating a product kit
    • Importing products from text files
    • Creating product attributes
      • Product classes
    • Managing the product catalog
    • Summary
  • Chapter 5: Managing Shipping and Packaging
    • Deciding where to ship products: Country settings
    • Understanding and configuring conditional actions
    • Shipping quote settings—overview
      • Flat rate
      • UPS
      • USPS
      • Weight quote
    • Summary
  • Chapter 6: Managing Taxes and Payments
    • Managing tax rates and settings
      • Basic tax rate configuration
      • Adding a new tax rate
    • Payment settings
      • Understanding payment workflow
      • Accepting credit cards on site—pros and cons
      • Analyzing payment settings
        • Payment settings
        • Payment methods
        • Payment gateways
      • Selecting payment methods
      • Ubercart third-party payment modules
    • Integrating with payment gateways
      • Paypal: Create account, customize, connect with Ubercart, manage
        • PayPal account setup instructions
        • PayPal account upgrade instructions
        • Apply for Website Payments Pro
      • Google Checkout: Create account, customize, connect with Ubercart, manage
        • Configuring Google Checkout
      • Create your own payment gateway from scratch
    • Summary
  • Chapter 7: Managing Customers and Orders
    • Managing Customers
      • Viewing customers
      • Viewing orders
    • Managing and fulfilling orders
      • Order workflow (payment, e-mails, packaging, and delivery)
      • Searching orders
      • Viewing orders
      • Creating an order from the admin panel
      • Processing orders
        • Adding line item amount
        • Merging orders
        • Invoicing
        • Logging payment action
        • Creating package option
        • Creating shipping cart
        • Viewing order auditing trail logs
    • Ubercart reports
      • Cart links
      • Customers
      • Products
      • Sales
    • Customer Relation Management and loyalty programs
      • Integration with CiviCRM
    • Ubercart Wish List
      • Community-building actions
      • Newsletters
      • Corporate blogging
      • Forum for product discussions
      • Twitter account
    • Summary
  • Chapter 8: Customizing the Frontend
    • Install a ready-made Drupal theme
      • Basic principles when choosing a theme
        • Do it yourself
        • Get it for free
        • Buy it
        • Hire a designer
      • Installing a Drupal theme
    • Customizing a theme
      • Changing basic elements
      • Changing page properties and layout
        • Theme global settings
        • Theme-specific configuration
    • Creating a theme from scratch using the Zen theme
      • The tools
      • Characteristics and advantages of Zen theme
      • Installing Zen theme
      • Creating and customizing a Zen subtheme
    • Fusion Theming System with Skinr module: A new approach to Drupal theming
    • Migrating an HTML theme to a Drupal template
    • Creating a Drupal theme from a Photoshop template
    • Summary
  • Chapter 9: User Interface Enhancement Techniques
    • Product cross-selling
      • Using taxonomies
      • Using recommendation systems
    • Product layout using Panels
      • Panels in Drupal
        • Panels basic configuration
        • Panels for product layout
    • Creating custom functionality using Views
    • Improving the shopping cart
      • Pictured cart module
      • Ajax Cart module
      • Terms of Service module
    • Sales and price administration
      • Ubercart Discounts module
      • Ubercart Discount Coupons module
      • Ubercart Multiprice module
      • Ubercart Price Per Role module
      • Ubercart Custom Price module
    • Summary
  • Chapter 10: Optimizing and Promoting Your Store
    • Search engine optimization
      • The Drupal SEO Checklist module
      • Pathauto module
      • Page Title module
      • Global Redirect module
      • Path redirect module
      • Meta tags module
      • Site map module
      • XML sitemap module
        • Submit your website to Google
    • Internet marketing
      • Service links module
      • Google Base integration
      • Google Analytics and goals tracking
    • Improving performance
      • Performance settings
    • Enhancing store security
      • The Backup and Migrate module
      • Security Review module
      • Mollom module
    • Summary
  • Appendix B: Modules Used in the Book
    • Modules used in Chapter 2
      • Token
      • Content Construcion Kit (CCK)
      • Filefield
      • Imagefield
      • ImageAPI
      • ImageCache
      • Thickbox
      • Google Analytics
      • Views
    • Modules used in Chapter 4
      • Node import
      • Community Tags
      • Tagadelic
    • Modules used in Chapter 7
      • CiviCRM
      • UC Wish List
      • Simplenews
      • Tweetbacks
      • Twitter
    • Modules used in Chapter 9
      • Browsing History Recommender
      • Relevant Content
      • Ubercart Products Recommender
      • Panels
      • Views Slideshow
      • Ubercart Views
      • Ubercart Ajax cart
      • Ubercart Terms Of Service
      • Ubercart Discounts (Alternative)
      • Ubercart Discount Coupons
      • UC Multiprice
    • Modules used in Chapter 10
      • SEO Checklist
      • Pathauto
      • Page Title
      • Global Redirect
      • Path redirect
      • Meta tags
      • Site map
      • XML sitemap
      • Service links
      • Ubercart Google Base Integration
      • Backup and Migrate
      • Security Review
      • Mollom
    • Modules used in Appendix A
      • Hotel Booking System for Ubercart
    • Summary

George Papadongonas

George Papadongonas is the owner of a small web development firm, located in Athens, Greece. He started his career as a freelancer web developer in 2000 and works with small and medium size enterprises. He has experience in many development platforms, but felt in love with Drupal in 2007 and with Ubercart in 2008. He is a member of Drupal Association and an active supporter of the open source community.


Yiannis Doxaras

Yiannis Doxaras has studied theoretical physics at University of Athens and University of Cambridge. He is co-founder of OSIS, a Greek open source startup company that provides turn-key solutions in industries like travel, e-learning, and e-government. Yiannis is an active committer in various open source projects mainly with Java, Python and PHP technologies. He is a serial entrepreneur and innovation broken in Greece and the Balkans.

Submit Errata

Please let us know if you have found any errors not listed on this list by completing our errata submission form. Our editors will check them and add them to this list. Thank you.


Errata

- 4 submitted: last submission 19 Mar 2014

On page 87,  The name for the product kit should be: iPond Nano + Sync Cable.

On page 53,
Store administrations gives all kind of error reports, e.g. about the need to create a download folder and to enter the address in the File download section.
should read:
Store administration gives all kind of error reports, e.g. about the need to create a download folder and to enter the address in the File download section.

On page 78,
A free-tagging system, allowing to site visitors to assign tags to products.
should read:
A free-tagging system, allowing site visitors to assign tags to products.

Errata type: Typo | Page numbers: 3

We'll also show you how to use a remote server and install you store there.
should read:
We'll also show you how to use a remote server and install your store there.

 

Sample chapters

You can view our sample chapters and prefaces of this title on PacktLib or download sample chapters in PDF format.

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What you will learn from this book

  • Organize your store catalog with categories and subcategories, or with user generated free tagging to use the power of folksonomy.
  • Create products and product kits with a plethora of available information and multiple attributes.
  • Skip the time-consuming process of manually importing products by directly transferring from information from external files.
  • Create shipping quotes and connect your store with the biggest transport companies, like UPS or the United States Postal Service.
  • Create and manage simple or more complex tax rates.
  • Learn how to accept payments in as many ways as possible, and connect your store with payment gateways like Paypal or Google Checkout.
  • Manage your orders and your customers. Integrate with CiviCRM and put the customer at the heart of your business.
  • Track your store activities and sales and generate useful reports.
  • Use newsletters, forums, twitter, and corporate blogging to create a community around your products.
  • Transform any template or design in an Ubercart Theme and create a unique frontend.
  • Make your store more competitive and suggest new products to your clients with product recommendation systems, or cross-selling.
  • Enhance the user interface, improve the shopping cart, and manage prices and discounts.
  • Use Search Engine Optimization and Internet Marketing techniques to boost your traffic, but learn at the same time how to improve the performance and security of your store.

Here is a brief summary of what each chapter covers:

Chapter 1: Getting Started – This chapter provides some basic definitions on Drupal and Ubercart. In addition it sets the context of the online store case study that will be developed throughout the book.

Chapter 2: Installation of Drupal and Ubercart – This chapter is a quick installation reference for Drupal, the required Drupal modules, and Ubercart.

Chapter 3: Basic Configuration – This chapter helps you to understand the basic Drupal and Ubercart configuration.

Chapter 4: Managing Categories, Products, and Attributes – In this chapter the action begins! You will learn how to manage categories using the Drupal taxonomy, how to create new products or import them from external files, and how to use the attribute system of Ubercart.

Chapter 5: Managing Shipping, Taxes, and Payments – Ubercart helps the user to manage shipping, taxes, and payments in a flexible way. In this chapter you'll to learn how to configure them.

Chapter 6: Managing Customers and Orders – This chapter is focused on CRM, reporting, and after-sales support.

Chapter 7: Customizing the Frontend – The default theme of Drupal works fine, but it's rather boring. In this chapter you will learn how to install a new theme, customize a theme, or create a new theme from scratch.

Chapter 8: User Interface Enhancement Techniques – The scope of this chapter is to help you to implement more complex marketing techniques.

Chapter 9: Optimizing Your Store – Store optimization is a sometimes forgotten, but necessary process. In this chapter you will learn how make an Ubercart store faster, more secure, and more search engine friendly.

Appendix A: Hotel Bookings

Appendix B: Modules used in the book

Appendix C: Free and commercial Ubercart Themes

In Detail

Ubercart is an exciting open source e-commerce package that fully integrates your online store with Drupal. Ubercart leverages the advantages of Drupal's major core and contributed systems, providing your users with shopping cart functionality that integrates with other parts of your company or community web site. It can be used to sell shippable goods, downloadable products, recurring memberships, and event tickets, and to enable complex interactions with Drupal through various add-on contributions.

This book guides you through the process of creating, administrating and marketing an online store, providing information and tips for raising your sales and your customer support. It will also show you how to maintain and add advanced capabilities to your company's eShop.

If you are a merchant wanting to invest your precious time to update the online presence of your company, or a web site designer wanting to expand your business and offer innovative solutions to your clients, this book has been written for you. You don't need any programming experience to install and customize your electronic store. The procedure is well structured and easy and all we ask you to do is to follow some simple steps in order to complete some specific tasks in each chapter. The book will guide you through the installation and configuration of Drupal and Ubercart. From there it will cover specific areas like managing orders, customizing the frontend and user interface. At the end it covers the advanced topics of internet marketing techniques and Search Engine Optimization.

When you reach the end of the book, you'll have a working store and you'll have obtained all the required knowledge to customize it to your specific needs.

A practical guide to building and customizing a fully functional E-store with Ubercart and Drupal

Approach

This book will take you through the basics, like Drupal and Ubercart installation and common settings, and as we proceed through the chapters, we'll implement more advanced techniques.

Whether you know Drupal or not, this book will be your guide to creating a powerful e-commerce web site.

Who this book is for

If you are a business owner wanting to create an eCommerce website for your company or to upgrade a company eShop to be easier to maintain and have advanced e-shopping capabilities, then this book is meant for you. You don't need any programming experience to use this book.

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