Blogger: Beyond the Basics

Blogger: Beyond the Basics
eBook: $23.99
Formats: PDF, PacktLib, ePub and Mobi formats
save 35%!
Print + free eBook + free PacktLib access to the book: $63.98    Print cover: $39.99
save 37%!
Free Shipping!
UK, US, Europe and selected countries in Asia.
Also available on:
Table of Contents
Sample Chapters
  • Customize your Blogger templates
  • Grow your blog into a professional, feature-rich site
  • Add social bookmarks to your blog
  • Optimize your blog with SEO
  • Integrate analytics and advertising with your Blogger blog
  • Concise, clear, and easy to follow; rich with examples

Book Details

Language : English
Paperback : 356 pages [ 235mm x 191mm ]
Release Date : May 2008
ISBN : 184719317X
ISBN 13 : 9781847193179
Author(s) : Lee Jordan
Topics and Technologies : All Books, CMS and eCommerce, Content Management (CMS), Java

Table of Contents

Chapter 1: All Blogs Are Not Equal
Chapter 2: Customize and Create Templates
Chapter 3: Social Bookmarking
Chapter 4: Joining the Blogosphere
Chapter 5: Using Widgets
Chapter 6: RSS and Atom Syndication
Chapter 7: Making Money with Ads
Chapter 8: Measuring Site Performance with Google Analytics
Chapter 9: Search Engine Optimization
Chapter 10: Website Integration
  • Chapter 1: All Blogs Are Not Equal
    • Meet Georgia Peach, Fanatical Fruitier
      • The Way She Blogs Now
      • What's Out There
        • Cooking with Amy
        • Meeblog
        • BoingBoing
        • Innocent Drinks
      • What They Share
      • Time to Plan
      • Defining Goals
        • Attract More Readers
        • Reinforce her Brand, Build a Community
        • Sell More Fruits, Explore New Revenue Opportunities
        • Measure and Improve
    • Summary
  • Chapter 2: Customize and Create Templates
    • Choosing a Theme
      • Presentation—It's About the Visual Things
    • Changing Blogger Templates without Code
      • Use the Test Blog
      • Customizing Page Elements
        • Managing Page Elements
        • Editing the Header Page Element, Title, and Description
        • Replacing the Header Image
        • Changing Blog Templates
        • Changing the Fonts and Colors
        • Choosing High Contrast Text Colors
        • Matching the Font to the Blog
    • Choosing an Effective Layout
      • The Usual Suspects
    • Pruning the Template Code
      • Designing the Visual Look
        • Preparing to Style the Post Content Block
        • Adding a Custom Variable Tag to the Template
        • Displaying an Image Next to the Title of Each Post
        • Adding Background Images to Post Text Blocks
        • Spicing up the Sidebar
        • Styling the Footer Section
        • Styling the Header Section of the Template
      • Adding Polish to the Template with Style(s)
        • Creating Visual Interest with Backgrounds and Borders
      • Creating a Three-column Template
        • Preparing to Modify Your Current Template
        • Tweaking Template Images
      • Summary
  • Chapter 3: Social Bookmarking
    • How Social Bookmarking Works
      • Submitting Posts without Bookmarks
      • Sharing Posts by Email
    • Adding Bookmarks to Blogs
      • Choosing the Right Bookmarks for Your Blog
        • Deciding Which Bookmark Services to Use
      • Using Simple Text Link Bookmarks
      • Adding Social Bookmark Buttons
        • Offering Multiple Bookmarks with One Button
      • Adding Dynamic Counters to Bookmark Links
        • Adding Multiple Counter Scripts Simultaneously
    • Attracting Readers with Links
      • What People are Tagging
        • Planning an Article
      • Building an Audience with Regular Posts
    • Summary
  • Chapter 4: Joining the Blogosphere
    • Backlinks, Trackbacks, and Pingbacks
      • Configuring Backlinks
      • Why You Need Backlinks
        • Trackbacks Added Automatically
        • Viewing Multiple Backlinks
      • Being a Backlinker
        • Maintaining Backlinks
        • Using a Trackback Service
        • Trackbacking Non-Blogger Blogs
    • Blogrolls
      • Setting up Blogrolls
      • Caring for Blogrolls
    • Linkbaiting Bloggers
      • Attract Attention
        • Find a Unique Story Angle
        • Create Controversy
    • Technorati and Other Blog Networks
      • How Blog Networks Work
    • Summary
  • Chapter 5: Using Widgets
    • Adding a Blogger Page Element Widget
    • Widgets Your Readers Want
      • Adding a Custom Third-Party Widget
      • Adding Interactive Third-Party Widgets
        • Interacting with Visitors Using Chat
      • Social Network Badges
      • E-commerce with Blogger
        • Using Product Sales Widgets
        • Offering Products as an Amazon Affiliate
      • Providing PayPal Service on Your Blog
    • Blogger and Third-Party Widgets
    • Crafting Custom Blogger Widgets
      • Anatomy of a Widget
    • Choose Your Widgets Wisely
      • Picking the Right Widgets
        • Widget Matching Matrix
        • Ways to Pick Widgets
    • Planning for Future Widgets
      • Using Experimental Widgets
    • Summary
  • Chapter 6: RSS and Atom Syndication
    • How Site Feeds Work in Blogger
      • Choosing a Feed Protocol for Your Blog
        • Multiple Feed Protocol Icons Confuse Visitors
        • Discovering the Post URL of Your Blogger Blog
        • Grabbing Feeds with Safari
    • Managing Blogger Feeds
      • Basic Feed Settings
      • Advanced Feed Settings
        • Redirecting Feeds
        • Promoting Your Blog with Feed Chicklets
        • More Ways to Publicize Your Feed with FeedBurner
        • Updating Google Sitemaps for Redirected Feeds
        • Give Visitors the Feed They Need with SmartFeed
        • Notifying Services with PingShot
      • Label Specific Feeds
        • Offering Feeds by Label
    • Measuring Feed Success
      • Showing Your Success with FeedCount
      • Using FeedBurner Stats
    • Adding Outside Feeds to Your Blog
    • Test Driving Blogger Subscription Links
      • Making it Easy for Visitors to Add Your Feeds
        • Subscription Links versus FeedBurner Redirect
    • Summary
  • Chapter 7: Making Money with Ads
    • Eating a Google AdSense and Blogger Sandwich
    • Setting up Google AdSense for Your Blog
      • Creating AdSense Ads with Blogger Page Elements
      • Using Custom AdSense Ads
        • Considering Your AdSense Options
        • Designing Your AdSense Ads
      • Putting YouTube Videos to Work with Video Units
        • Before You Begin
        • Managing Video Unit Players
      • AdSense for Search
        • Adding a Custom AdSense for Search to Your Blog
      • Setting up Referral Ad Units
      • Why Not to Use Referrals
    • Getting the Most Out of AdSense Ads
      • Managing Ads in AdSense
      • Using Advanced Reports
        • Generating Reports
        • Viewing Reports
      • Using AdSense Filters
    • Monetizing Blog Feeds with FeedBurner
      • Ways to Monetize
        • FeedBurner Ad Network (FAN)
        • Displaying AdSense Ads with FeedFlare
        • Managing AdSense Content Ad Units in FeedBurner
    • Discovering Other Advertising Programs
      • Amazon Affiliate Ads
      • Project Wonderful
      • BlogAds
    • Summary
  • Chapter 8: Measuring Site Performance with Google Analytics
    • Setting up Analytics
    • Time for Action!—Activating Google Analytics
      • Adding Tracking Code without Editing Your Template
    • Administrating Google Analytics
      • Managing Website Profiles
        • Adding Additional Profiles
      • Managing Users with Access Manager
        • Preparing to Add a User
        • Editing Existing Users
        • Deleting Users
      • Controlling Data with Filters
        • Setting up Filters
        • Understanding Regular Expressions
        • Processing Data Using Custom Filters
        • Types of Custom Filters
    • Managing Ad Campaign Metrics
      • Tracking Campaigns
        • Tagging Campaign Items
        • Experiencing URL Builder
        • Identifying Campaign Tags
    • AdWords Integration
      • Analyzing Keyword Effectiveness
    • Driving the Reports Dashboard
      • Navigating the Dashboard
        • Using the Left Menu of the Dashboard
        • Exploring the Main Dashboard Overview Section
        • Customizing the Dashboard Overview
      • Viewing Reports
      • Analyzing Reports
      • Emailing Reports
    • Evaluating Performance with Goals
      • Tracking Performance with Goals
        • Editing Goals
    • Improving Your Blog with Google Analytics
      • Analyzing Navigation
        • Exploring the Navigation Summary
        • Entrance Paths
      • Optimizing your Landing Page
        • Examining Entrance Sources
        • Discovering Entrance Keywords
      • Interpreting Click Patterns
        • Understanding Site Overlay
    • Summary
  • Chapter 9: Search Engine Optimization
    • Seeing a Blog through Search Engine Goggles
      • Performing a Search—Which Blogs Rank High
        • What High Ranking Blogs Do Right
      • Using Tools to Evaluate a Blog
        • Using the Google PageRank Button
        • Discovering Search Engine Reach Using Tools
        • Improving Search Engine Rank with Web Standards
        • Validating Your Blog Template
        • Blog SEO Checklist
    • Planning Improvements
      • Creating a List of Improvements
        • Ten Ways to Optimize a Blog for Search Engines
        • Wearing a White Hat
      • Developing Improvement Strategies
      • Prioritizing Improvements
    • Optimizing Your Blog for Search Engines
      • Optimizing On-site
        • Seeding the Blog Title & Description with Keywords
        • Allowing Search Engines to Find Your Blog
        • Fertilizing Content with Keywords
        • Optimizing Image and Video Posts for Current Searches
        • Submitting Rich Media Content for Indexing
        • Improving Template Validation
      • Optimizing with Off-Site Techniques
        • Adding a Blog to Google Webmaster Tools
        • Adding a Sitemap using Google Webmaster Tools
        • Communicating with Search Engine Spiders
        • Understanding User-Agent Behavior in Robots.txt
    • Measuring Optimization Success
      • Evaluating the Impact of Improvements
    • Tools and Resources
    • Maintaining Your SEO Status
      • Controlling the Destiny of Your Blog
        • The Secret to Search Engine Attraction
      • Search Engines Crave Rich Media Content
        • Why Search Engines Care about Rich Media Content
    • Summary
  • Chapter 10: Website Integration
    • Adding Website Navigation
      • Preparing to Add Navigation
        • Creating a Multi-Level Menu for a Blog
    • Using Widgets on Your Site to Share Your Blog
      • Publicizing Blog Articles with Headline Animator
      • Publicizing Your Blog with SpringWidgets
      • Adding Twitter Updates to Your Website
    • Integrating the Look of Your Blog & Website
      • Using the Same Fonts
      • Choosing the Same Colors
    • Using Blogger with a Custom Domain
      • Deciding How to Publish Your Blog
      • Publishing to a Current Domain Using FTP
        • FTP Errors and Solutions
      • Using a New Custom Domain
        • Purchasing a New Custom Domain
    • Summary

Lee Jordan

Lee Jordan is a web developer with a large collection of web technology acronyms on her resume that sound like the names of laundry detergents and cause glazed expressions in school children. She designs and maintains internal and external enterprise-level websites and web-based applications as part of a project team for a privately held technical services company. Her work includes proposing, writing, and editing web content and user guides people actually read. She began her career in 1997 as a web designer after graduating from Florida State University with a Bachelor of Fine Arts, where she swears that she missed at least one home football game while in the computer lab. Lee later convinced Seminole Community College to give her a Web Programming degree in 2003, even though her final project was a Java-based application that actually contained a usable help file. Web development topics or whatever she can think of at the time are posted on her blog at

Sorry, we don't have any reviews for this title yet.

Code Downloads

Download the code and support files for this book.

Submit Errata

Please let us know if you have found any errors not listed on this list by completing our errata submission form. Our editors will check them and add them to this list. Thank you.

Sample chapters

You can view our sample chapters and prefaces of this title on PacktLib or download sample chapters in PDF format.

Frequently bought together

Blogger: Beyond the Basics +    NumPy Cookbook =
50% Off
the second eBook
Price for both: £21.95

Buy both these recommended eBooks together and get 50% off the cheapest eBook.

What you will learn from this book

The book aims to be a "complete" guide to working with Blogger. The focus is on more advanced, professional uses. You will learn everything you need to know to extend your blog and grow beyond the basics of using Blogger. This book will cover the following:

  • Customizing and creating templates to make your blog attractive
  • Adding social bookmarks to your blog to promote your site
  • Joining the blogosphere to drive traffic to your site
  • Customizing your blog by using widgets effectively
  • Customizing your blog's RSS and Atom feed, so that the Blogger feeds are available to the users
  • Managing ads and adding e-commerce features
  • Monitoring viewers and ads using Google Analytics
  • Managing and optimizing your blog for search engines
  • Integrating your website with your blog


In Detail

Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs.

It allows users to easily create dynamic blogs with great content and many outstanding features including RSS feeds, link-backs, photo slideshows, and integration with popular Google applications like Picasa. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users.

If you want to create powerful, fully-featured blogs in no time, this book is for you. This book will focus on transforming a typical blog into something fresh and professional that stands out from the crowd. It starts with an  introduction to an example blog, discussing what it is lacking, and then adding all the features of Blogger to make it successful. This book will tell you how to transform a slow-paced typical business blog into an attractive and interactive profit-making blog with measurable results. It has a very user-friendly approach and shares tips, tricks, and resources to continue to grow your blog.

This book will take you beyond the basics of Blogger, helping you take full advantage of the rich and powerful features of Blogger to transform your blog into a fresh and state-of-the-art blog as quickly and painlessly as possible.


Written in a clear, easy-to-read style, the book takes you through the essential tasks required to create a feature-rich blog as quickly as possible. From initial setup to customizing modules, each task is explained in a clear, practical way using an example blog developed through the book. You'll also learn how to market and measure the success of your blog using Google web applications and other popular tools.

This book deals with using the current Blogger and third-party tools to optimize and create widgets for your blog. You'll transform your blog using existing tools then take it further with more challenging approaches to customizing your blog. All the steps involved in each example are listed under the section called "Time for action". Similarly, the results of that action are listed under the section called "What just happened". This structure adds to the clear, simple, and focused approach of the book.

Who this book is for

The book is aimed at current users of the Blogger platform who want to get the most out of Blogger and people who use a different blogging platform and are planning on switching to Blogger. Blog owners who promote their own services, expertise, and products, and want to increase their blog's success by pushing the limits of what Blogger can do will get the most out of this book.

The book doesn't require any specific knowledge of Blogger or the related technologies: RSS, CSS, HTML, and XML. Everything you need to know to grow beyond the basics is covered in this book. The companion website to this book ( includes free resource images and content.

Code Download and Errata
Packt Anytime, Anywhere
Register Books
Print Upgrades
eBook Downloads
Video Support
Contact Us
Awards Voting Nominations Previous Winners
Judges Open Source CMS Hall Of Fame CMS Most Promising Open Source Project Open Source E-Commerce Applications Open Source JavaScript Library Open Source Graphics Software
Open Source CMS Hall Of Fame CMS Most Promising Open Source Project Open Source E-Commerce Applications Open Source JavaScript Library Open Source Graphics Software