The big day has finally arrived. Packt Open Source and Packt Enterprise have launched, along with the release of two newly branded books, Microsoft Silverlight 4 Data and Services Cookbook and Moodle 1.9 Theme Design: Beginner's Guide.
With Open Source and Enterprise taken care of, this leaves behind a bunch of Packt’s most interesting titles: the misfits, the outliers, and the breakout Packt titles of the future. We know that there are plenty of places for Packt to make its presence felt in Open Source and Enterprise. But where else? There’s a big world out there. A world of opportunity. A world that needs Packt books.
We have finally released information on the branding of Packt Enterprise and Packt Open Source. Have a look at the first books to be published into these new brands, Microsoft Silverlight 4 Data and Services Cookbook, and Moodle 1.9 Theme Design: Beginner’s Guide.
Julian has shown us what Packt Open Source will be doing with the community, broadening the Open Source Royalty Scheme and continuing the CMS Award. What can Packt Enterprise do along similar lines?
“Voluminous documentation is part of the problem, not part of the solution.” – Tom DeMarco
I’m sure the question which many of you are asking is ‘what about the Open Source Projects?’ That’s an excellent question. As many of you may know, since Packt formed in 2004, we have ensured that we give back to the Open Source projects. For each book sold that is written on an Open Source project, we pay a royalty directly to that project.
As you will have seen in previous posts here, we’re creating a Packt Open Source brand. I’m the Publisher for our Open Source books, and this is a great chance for me to tell you all about it.
The decision to split Packt into two different brands might not sound the most conventional marketing strategy. However it’s something that we have given a lot of thought to, and is coming at the right time for us as a publisher and for yourselves as readers.